Lifecycle & Retention Marketing Manager

Lou Lou & Company; Orem (UT); On-site; USD 85,000 - 125,000; Full time

Job summary

Lou Lou and Company is seeking a Lifecycle & Retention Marketing Manager to own the customer journey beyond the initial purchase. You will build data-driven experiences across email, SMS, and other retention channels to turn first-time shoppers into loyal, repeat customers.

You will own campaigns from onboarding to loyalty, partner with cross-functional teams, and analyze customer data to drive growth in retention, repeat purchases, and lifetime value.

Qualifications

• 3+ years of experience in retention, lifecycle, CRM, or loyalty marketing, ideally in DTC or consumer products.
• Strong understanding of lifecycle, retention, and loyalty strategy, with hands-on experience in email, SMS, segmentation, personalization, and testing.
• Experience with CRM/marketing automation platforms such as Attentive, Klaviyo; loyalty platform experience is a plus.
• Strong analytical, copywriting, project management, and cross-functional collaboration skills.
• Proactive, creative problem-solver with a passion for understanding customers and driving engagement and retention.

Responsibilities

• Own the annual retention and loyalty marketing calendar, aligning campaigns with product launches, promotions, and seasonal moments.
• Lead personalized email and SMS campaigns that deepen customer relationships and drive engagement, from welcome and onboarding through loyalty, win-back, and re-engagement.
• Build, audit, and optimize automated customer journeys to increase engagement, repeat purchases, and long-term customer value.
• Partner with Creative and cross-functional teams to deliver seamless, on-brand experiences that reflect the Lou Lou & Company customer at every touchpoint.
• Use customer behavior, purchase history, and loyalty data to create personalized journeys that feel relevant to the customer.
• Test and optimize messaging, offers, timing, and cadence to increase engagement, repeat purchases, and loyalty.
• Track key metrics across email, SMS, retention, and loyalty to identify opportunities and turn insights into actionable recommendations.
• Ensure all email and SMS programs follow applicable regulations and platform requirements.
• Drive loyalty program growth through targeted member acquisition, engagement, and win-back campaigns.
• Develop and execute loyalty communications that clearly articulate member benefits, rewards, exclusive offers, and program milestones.
• Serve as the team’s subject matter expert on loyalty strategy, program mechanics, member journeys, and engagement opportunities.
• Analyze member behavior and program performance to identify opportunities to increase enrollment, participation, engagement, retention, and lifetime value.
• Test, measure, and optimize loyalty campaigns, offers, and messaging to continually improve member engagement and program performance.

Skills

Lifecycle marketing

Retention marketing

CRM

Loyalty marketing

Email marketing

SMS marketing

Segmentation

Personalization

A/B testing

Analytics

Copywriting

Project management

Cross-functional collaboration

Tools

Attentive

Klaviyo

Job description

Lou Lou and Company is looking for a Lifecycle & Retention Marketing Manager to join our growing marketing team. This role will own the customer journey beyond the initial purchase, building thoughtful, data-driven experiences that turn first-time shoppers into loyal, repeat customers.

You’ll be responsible for developing and executing lifecycle marketing strategies across email, SMS, and other retention channels. You’ll partner closely with cross-functional teams to create campaigns that feel on-brand while driving measurable growth in customer retention, repeat purchase rate, and lifetime value.

This is an ideal role for a hands-on marketer who loves both the creative and analytical sides of marketing and knows how to turn customer insights into campaigns that perform.

What you’ll do:

• Own the annual retention and loyalty marketing calendar, aligning campaigns with product launches, promotions, and seasonal moments.
• Lead personalized email and SMS campaigns that deepen customer relationships and drive engagement, from welcome and onboarding through loyalty, win-back, and re-engagement.
• Build, audit, and optimize automated customer journeys to increase engagement, repeat purchases, and long-term customer value.
• Partner with Creative and cross-functional teams to deliver seamless, on-brand experiences that reflect the Lou Lou & Company customer at every touchpoint.
• Use customer behavior, purchase history, and loyalty data to create personalized journeys that feel relevant to the customer.
• Test and optimize messaging, offers, timing, and cadence to increase engagement, repeat purchases, and loyalty.
• Track key metrics across email, SMS, retention, and loyalty to identify opportunities and turn insights into actionable recommendations.
• Ensure all email and SMS programs follow applicable regulations and platform requirements.

Cross Functional Collaborating and Reporting

• Partner with Customer Experience to identify customer needs, churn signals, and opportunities to strengthen loyalty and retention.
• Collaborate with Finance and cross-functional teams on subscription, loyalty, and retention performance and ROI.
• Report on performance and translate customer and loyalty insights into clear recommendations to leadership.

Loyalty Programs

• Drive loyalty program growth through targeted member acquisition, engagement, and win-back campaigns.
• Develop and execute loyalty communications that clearly articulate member benefits, rewards, exclusive offers, and program milestones.
• Serve as the team’s subject matter expert on loyalty strategy, program mechanics, member journeys, and engagement opportunities.
• Analyze member behavior and program performance to identify opportunities to increase enrollment, participation, engagement, retention, and lifetime value.
• Test, measure, and optimize loyalty campaigns, offers, and messaging to continually improve member engagement and program performance.

What We're Looking For

• 3+ years of experience in retention, lifecycle, CRM, or loyalty marketing, ideally in DTC or consumer products.
• Strong understanding of lifecycle, retention, and loyalty strategy, with hands-on experience in email, SMS, segmentation, personalization, and testing.
• Experience with CRM/marketing automation platforms such as Attentive, Klayvio; loyalty platform experience is a plus.
• Strong analytical, copywriting, project management, and cross-functional collaboration skills.
• Proactive, creative problem-solver with a passion for understanding customers and driving engagement and retention.