Assistant Manager, Retention Marketing

Olive & June; Beverly Hills (CA); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

401k matching

Healthcare/dental

Flexible vacation

Remote-first

Job summary

Olive & June is seeking an Assistant Manager of Retention Marketing to own email and SMS execution and retention programs. You will partner with cross-functional teams to move the needle on engagement, repeat purchases, and LTV, reporting to the Senior Manager of Lifecycle Marketing & CRM.

This is a remote-first, fast-moving role in a growing DTC ecommerce brand. You'll manage Klaviyo flows, segmentation, and list health; lead loyalty, referral, and membership initiatives; and translate data

Qualifications

• Bachelor’s degree in marketing or related fields.
• 2–3 years of retention marketing experience with hands-on email and SMS execution.
• Strong ability to own programs end-to-end from strategy to analysis.
• Proficient in translating data into actionable insights for cross-functional audiences.

Responsibilities

• End-to-end email and SMS campaign management, including segmentation and deployment.
• Manage Klaviyo flows, segments, and list health, with weekly performance reporting.
• Lead loyalty, referral, and membership programs to boost engagement and LTV.
• Collaborate with creative, ecommerce, and data teams to align program mechanics with business goals.
• Analyze program health and provide data-backed optimization recommendations.

Skills

Retention marketing

Email/SMS execution

Analytical skills

Cross-functional communication

DTC/ecommerce background

Education

Bachelor’s degree in marketing or related fields

Tools

Klaviyo

Job description

About Olive & June:

Olive & June opened its first location in Beverly Hills in 2013, and elevated the nail salon experience by giving women personalized attention and luxury service at an approachable price. Our founder, Sarah Gibson Tuttle, has since been on a mission to make beautiful nails accessible to everyone. With a growing line of nail care must-haves that are changing the at-home manicure game, Olive & June is a hyper-growth DTC ecommerce startup with meaningful momentum. We have best-in-class investors, huge press coverage, and most importantly, a strong community. We’re continuing to hire and would love to speak with you!

About the Role:

Olive & June is looking for an Assistant Manager of Retention Marketing to own execution across our email and SMS channels while taking strategic ownership of our retention programs. This is a high-visibility role on a fast-moving team. You’ll be a key driver of how we keep customers engaged, coming back, and deepening their relationship with the brand.

You’ll report to the Senior Manager of Lifecycle Marketing & CRM and work closely with the creative team, ecommerce team, and data partners to build strategy and programs that move the needle.

Email & SMS Execution

• End-to-end campaign management across email and SMS: briefing, scheduling, QA, segmentation, and deployment
• Day-to-day management of Klaviyo, including flows, segments, and list health
• Campaign performance tracking and weekly reporting with clear, actionable takeaways
• A/B test ideation, execution, and documentation of learnings

Retention Program Strategy

• Strategic ownership of loyalty, referral, and membership programs - identifying opportunities to improve engagement, conversion, and LTV
• Cross-functional collaboration to align program mechanics with broader brand and business goals
• Ongoing analysis of program health with recommendations for optimization

Key Performance Indicators:

Channel Performance

• Email and SMS revenue, revenue per recipient, and engagement vs. benchmarks
• Flow performance across the full customer lifecycle, with ongoing optimization toward conversion and LTV
• List health metrics including deliverability, unsubscribe rate, and opt-in growth

Retention Program Health

• Loyalty program adoption, growth, engagement, and redemption rates
• Referral program conversion and new customer acquisition contribution
• Membership retention, churn, and revenue impact

What Success Looks Like

• Within 90 days: fully ramped on channel execution, contributing to the campaign calendar strategy and producing weekly reporting independently
• Within 6 months: owning the retention program campaign calendar end-to-end and driving measurable improvements to at least one retention program through data-backed strategy and testing
• Within 12 months: demonstrable impact on repeat purchase rate and LTV across owned channels

Qualifications:

• Bachelor’s degree in marketing or related fields
• 2-3 years of retention marketing experience, with hands-on email and SMS execution at the core
• Strong working knowledge of Klaviyo (or comparable ESP)
• Demonstrated ability to own a program end-to-end, from strategy through analysis
• Strong analytical skills and ability to easily translate data into actionable insights; comfortable communicating performance insights and recommendations to cross-functional stakeholders
• Experience with loyalty, referral, or membership programs
• Highly organized and able to manage competing demands while adhering to deadlines
• DTC or ecommerce background preferred

Company Benefits

• 401k matching program
• Competitive healthcare / dental care packages offered
• Flexible vacation policy
• Remote-first