Lifecycle Operations Lead: Scoring & Routing

athenahealth; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

athenahealth is seeking a Manager, Lead Operations to own the end-to-end lead lifecycle—from capture to recycling—and govern lead standards across Marketing and Sales. You will lead scoring models, collaborate with Data Science, and manage a small team to ensure reliable, high-quality lead execution.

The role requires 5+ years in Marketing/Revenue Operations, strong CRM/automation experience, and leadership capabilities to drive cross-functional performance and continuous improvement.

Qualifications

• Bachelor's degree or equivalent relevant experience.
• 5+ years in Marketing Operations, Revenue Operations, or related field.
• 1+ year of people management experience.
• Experience owning or leading a complex lead management ecosystem.
• Strong understanding of CRM and marketing automation platforms.

Responsibilities

• Own the end-to-end lead lifecycle from capture and enrichment through qualification, scoring, routing, sales handoff, disposition, and recycling.
• Establish and govern lead lifecycle definitions, qualification criteria, routing and assignment rules, SLAs, disposition processes, and other lead management standards.
• Monitor lead flow health and proactively identify and resolve bottlenecks and data quality issues.
• Continuously optimize lead workflows, integrations, business rules, and controls to improve reliability, speed, scalability, and conversion.
• Partner with Sales Operations and Sales leadership to strengthen lead acceptance, follow-up, disposition, recycling, and closed-loop feedback between Marketing and Sales.

Skills

Lead lifecycle

CRM platforms

Cross-functional leadership

Data analysis

Marketing operations

Education

Bachelor's degree or equivalent

Tools

Salesforce

Marketo

HubSpot

Eloqua

Account Engagement

Job description

athenahealth is seeking a Manager, Lead Operations to own the end-to-end lead lifecycle—from capture to recycling—and govern lead standards across Marketing and Sales. You will lead scoring models, collaborate with Data Science, and manage a small team to ensure reliable, high-quality lead execution.

The role requires 5+ years in Marketing/Revenue Operations, strong CRM/automation experience, and leadership capabilities to drive cross-functional performance and continuous improvement.