Lifecycle Operations Associate — Patient Engagement (Remote)

Equip Health; United States; Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Flex PTO

Parental leave

Medical Insurance

Dental & Vision

Job summary

Equip Health is seeking a Lifecycle Operations Associate to join the Patient Journey Innovation team. You’ll implement, QA, and scale patient engagement programs across email, push, SMS, and in-app channels using Braze, while leveraging data to improve treatment adherence and patient experience.

You’ll work 100% remotely from the United States, collaborating with cross-functional teams to optimize campaigns and measure impact with SQL, Mode, and BI tools.

Qualifications

• 2+ years in CRM, engagement operations, analytics, digital health, or a related field.
• Working SQL skills required; Mode or similar BI tools preferred.
• Hands-on experience with a CRM or messaging platform (Braze preferred), or a demonstrated ability to learn one quickly.
• Experience running multi-channel programs beyond email (push, SMS, in-app) in consumer mobile app health/wellbeing context.
• Genuine interest in behavioral science; coursework or projects count.
• Comfort with quantitative data and qualitative patient experience insights.
• Strong ownership and meticulous attention to detail.
• Proactive use of AI tools to accelerate and strengthen work with good judgment.

Responsibilities

• Build, QA, and execute patient engagement programs across email, push, SMS, and in-app messaging in Braze and other tools.
• Set up audience segmentation, triggered journeys, and Liquid personalization with accuracy.
• Track retention and engagement trends using SQL and Mode, identify drop-off points.
• Use data to measure program impact and generate new ideas; propose tactics.
• Design and analyze experiments (A/B tests, multivariate tests) tied to outcomes.
• Apply behavioral science principles to message and journey design.
• Collaborate with Clinical, Care Ops, Product, Insights and Marketing to reflect best practices.
• Help maintain an in-treatment content calendar and manage campaign logistics and creative needs.
• Communicate results with actionable recommendations.
• Perform other duties as assigned.

Skills

CRM operations

Engagement analytics

SQL

Braze or similar

Multi-channel campaigns

Behavioral science

AI tools

Tools

Braze

SQL

Mode

Job description

Equip Health is seeking a Lifecycle Operations Associate to join the Patient Journey Innovation team. You’ll implement, QA, and scale patient engagement programs across email, push, SMS, and in-app channels using Braze, while leveraging data to improve treatment adherence and patient experience.

You’ll work 100% remotely from the United States, collaborating with cross-functional teams to optimize campaigns and measure impact with SQL, Mode, and BI tools.