Lifecycle Marketing Specialist: Email & UCL Campaigns

Home Chef (Internal Employees); Chicago (IL); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401k program

Paid time off

Job summary

Home Chef is seeking an Associate, Lifecycle Marketing to produce lifecycle emails and manage UCL campaigns (email and SMS). You will translate strategy into precise execution while generating insights to improve first-box performance.

You will build and QA weekly BAU emails, run A/B tests, and collaborate with the Lifecycle Marketing Technology team to leverage audiences, personalization, and automation. 0% travel.

Qualifications

• Completion of a four-year degree program in a related field.
• Minimum of 2 years hands-on experience using a marketing automation platform, preferably Salesforce Marketing Cloud.
• Intermediate proficiency in HTML and CSS.
• Strong preference to have AMPscript experience.
• Ability to manage multiple overlapping campaigns and meet deadlines.
• Analytical mindset with attention to detail.
• Strong understanding of email marketing fundamentals and lifecycle marketing best practices.
• Completion of a four-year degree program in a related field.

Responsibilities

• Build and QA weekly BAU lifecycle emails across UCL, zero-order, referral, reactivation, and others as needed.
• Build and deploy A/B test variants using existing capabilities developed by the Lifecycle Marketing Technology team.
• Leverage audiences, personalization, and automation tools to execute campaign and test plans.
• Maintain accurate launch and end dates for all campaigns and make content updates according to quarterly roadmap.
• Own end-to-end execution of UCL campaigns across email and SMS.
• Manage segmentation logic, suppression rules, scheduling, and QA for timely deployment.
• Support content calendar development translating priorities into executable campaign plans.
• Support structured reporting for UCL experiments and summarize lift and trends.
• Identify optimization opportunities and propose new test ideas based on performance.
• Surface actionable insights that inform ongoing first-box conversion strategy.

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

HTML & CSS

AMPscript

Job description

Home Chef is seeking an Associate, Lifecycle Marketing to produce lifecycle emails and manage UCL campaigns (email and SMS). You will translate strategy into precise execution while generating insights to improve first-box performance.

You will build and QA weekly BAU emails, run A/B tests, and collaborate with the Lifecycle Marketing Technology team to leverage audiences, personalization, and automation. 0% travel.