Lifecycle Marketing Specialist

Container and Packaging; Eagle (ID); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental, & Vision coverage

Paid time off and holidays

Two-weeks of remote work annually

Access to an Audible library

Employee Stock Ownership Plan (ESOP)

Job summary

A leading packaging solutions company in Eagle, Idaho is seeking a Lifecycle Marketing Specialist to lead CRM-driven campaigns aimed at reducing churn and boosting customer retention. The ideal candidate will have over 3 years of experience in lifecycle marketing and a strong analytical mindset. This role offers competitive benefits and is embedded within an employee-owned culture prioritizing continuous growth and improvement.

Qualifications

• 3+ years in lifecycle, retention, or CRM marketing.
• Hands-on experience with marketing automation platforms.
• Strong segmentation and personalization skills.

Responsibilities

• Build, test, and optimize automated email journeys and campaigns.
• Segment customers based on lifecycle stage and behaviors.
• Track and improve retention KPIs.

Skills

Lifecycle marketing

Customer retention

Segmentation skills

A/B testing

Analytical mindset

Tools

HubSpot

Klaviyo

Dynamics

Job description

HR Coordinator/Recruiter | Container & Packaging

If you dream about keeping customers happy, engaged, and coming back for more, dream no more.

As our Lifecycle Marketing Specialist, you’ll take the lead on building CRM-driven campaigns that feel less like spam and more like a well-timed nudge from a friend. Your mission: cut churn, boost retention, and grow customer lifetime value.

Key Responsibilities

• Build, test, and optimize automated email journeys, nurture flows, and win-back campaigns.
• Segment customers based on lifecycle stage, behaviors, and purchase patterns.
• Develop creative ways to reduce churn and bring back dormant accounts.
• Manage marketing automation platforms (HubSpot, Klaviyo, Dyanmics, or similar).
• Collaborate with Brand & Communications for content, design, and meme support.
• Explore and implement AI tools for personalization, predictive send-time, and content optimization.
• Track and improve retention KPIs such as repeat purchase rate and CLV.

Required Skills & Experience

• 3+ years in lifecycle, retention, or CRM marketing.
• Hands-on experience with marketing automation platforms (bonus points if you can untangle workflows with a cool head).
• Strong segmentation and personalization skills.
• A track record of reducing churn and improving customer retention.
• Experience in A/B testing for email campaigns.
• Analytical mindset with an eye for detail and a knack for teamwork.

Success Metrics

• Repeat purchase rates are going up.
• CLV and retention metrics are improving.
• Churn and dormant accounts are going down.

Why Container?

We're not just in the business of bottles & Jars - we're building something bigger. We are focused on building a strong, value-driven business that all of our employees have a stake in. As an employee-owned company, our goal is to foster an environment of continuous improvement by encouraging new ideas, staying committed to helping our team grow through hands-on experience, and empowering individuals to take ownership of their work, their development, and the success of Container.

Benefits include:

• Medial, Dental, & Vision coverage after 90-days of employment
• Paid time off, paid vacation, & paid holidays
• Two-weeks of remote work annually, after one full year of employment
• Monthly in-office luncheons, plus a fully stocked breakroom
• Access to our Audible library
• Employee Stock Ownership Plan (ESOP)

We're interested in more than just your qualifications! We want to understand what draws you to this role, and to our company. Please submit a brief cover letter to [e-mail], and tell us why this opportunity resonates with you.

At Container and Packaging we believe in solving problems, building relationships, and having some fun while we do it! If that sounds like the place for you, let's talk!