Lifecycle Marketing Operations Associate

HomeLight; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading real estate technology platform is seeking a Lifecycle Marketing Operations Associate to enhance customer engagement and retention. In this role, you will manage and execute high-visibility marketing campaigns across various channels, collaborating with stakeholders to drive adoption of products. Your attention to detail and project management skills will be crucial in optimizing marketing efforts and ensuring operational excellence.

Qualifications

• 1-3+ years of experience in B2B, engagement, retention, or lifecycle marketing.
• Experience using ESP and CRM platforms to improve activation and retention.

Responsibilities

• Build email, SMS, and push notification campaigns.
• Analyze and optimize campaigns via A/B testing.
• Maintain channel integrity and monitor email preferences.

Skills

Attention to Detail

Project Management

Communication

Tools

Iterable

HubSpot

SendGrid

Job description

Who we are

We’re building the future of real estate — today.

HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. Our technology makes it easier to buy and sell homes, whether that's enabling clients to buy before they sell, find a top agent, or have certainty through a modern closing process. Each year, HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all.

Our team breaks barriers every day while staying committed to HomeLight'sgoals and core values, which is a crucial element to our shared success.

Who you are

We’re looking for a Lifecycle Marketing Operations Associate to join our small, dynamic marketing team here at HomeLight. In this role, you’ll help with intake, project management, and build email, SMS, and push notification campaigns across our lender, agent, and consumer verticals. You’ll execute acquisition, engagement, loyalty, & rewards programs with our top customers, working directly with stakeholders to execute high-visibility campaigns across marketing. You’re obsessed with details, have a knack for building scalable, beautiful campaigns, and are comfortable driving cross-functional collaboration and results across multiple teams.

This position will report to the Vice President of Marketing.

What you’ll do here

You’ll work with our Marketing team to find new and innovative ways to drive adoption and retention of our products with top loan officers and real estate agents across the country, including:

• Intake and build campaigns in our email platforms during U.S. business hours, including creating or updating HTML email templates, audience segments, journey configuration, and being responsible for QA and final send.
• Analyze, report on, and optimize email and SMS campaigns via A/B testing
• Maintain lifecycle channel and attribution integrity; monitor email preferences, unsubscribe rates, channel health, and attribution across transactional and marketing channels, and make recommendations for improvement

What you’ll bring

• 1-3+ years of experience in B2B, engagement, retention, or lifecycle marketing
• Experience using ESP and CRM platforms to improve activation, onboarding, and retention of customers (Iterable, HubSpot, SendGrid, etc.)
• Experience building, testing, and scaling new campaigns for different segments
• Experience working directly with and in support of sales, marketing, and product teams
• Extremely high attention to detail; commitment to delivering operational excellence
• Experience with A/B and multivariate testing
• Strong project management and communication skills, allowing you to manage multiple projects with varying deadlines, stakeholders, and priorities

Let’s chat!

HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce, providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request, and any accommodation will be addressed confidentially.