Lifecycle Marketing Manager, Growth

Hinge Health; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401k plan

Learning stipend

ESPP stock purchase

Job summary

Hinge Health is seeking a Growth Marketing Manager to lead multi-channel lifecycle campaigns (email, SMS, push, direct mail) that drive member engagement and program adoption. You will partner with product to bring new offerings to market, while collaborating with our clinical teams to align communications and outcomes.

You will own an experimentation program, apply AI to marketing, and influence cross-functional teams across data science, creative, engineering, and operations to move metrics

Qualifications

• Minimum 2 years of relevant work experience in consumer growth marketing, lifecycle marketing, or consumer product marketing, with B2C focus.

Responsibilities

• Drive member engagement through lifecycle campaigns across email, SMS, push, and direct mail.
• Lead experimentation programs with data-driven hypotheses and rapid iteration.
• Partner with product to launch programs/features with strong go-to-market messaging.
• Collaborate with clinical teams to align marketing and clinical communications for better outcomes.
• Prototype AI-powered marketing ideas and apply AI tools to improve personalization.
• Analyze campaign performance and present actionable recommendations to leadership.
• Work cross-functionally with data science, creative, engineering, product, and ops to deliver initiatives.

Job description

The Opportunity

Hinge Health is looking for a Growth Marketing Manager who will lead initiatives that drive member engagement through lifecycle marketing campaigns and serve as a consumer product marketer for new programs and products. This is a hybrid role where you'll spend your time designing and running multi-channel campaigns (email, SMS, push, direct mail) that keep members active and engaged, while also partnering with product teams to bring new offerings to market with compelling messaging and go-to-market strategies.

What You'll Accomplish

• Drive member engagement through lifecycle campaigns. Own strategy and experimentation to move key engagement metrics by designing multi-channel campaigns (email, SMS, push, direct mail) that get members to start their program, stay active, and come back when they disengage.
• Run a rigorous experimentation program. Develop hypotheses rooted in data and member insights, design and execute experiments, analyze results, and turn learnings into action. You'll always have experiments in flight and a roadmap of what's next.
• Lead new program and feature launches. Partner with product teams to bring new programs and features to members. That means surfacing consumer insights to shape the roadmap, developing messaging and value propositions, and owning go-to-market strategy and execution.
• Work hand-in-hand with our clinical team. Collaborate with the physical therapists, coaches, and care managers who work directly with members to ensure marketing and clinical communications reinforce each other and drive better member outcomes.
• Push the boundaries of AI in marketing. Partner with our AI and engineering teams to develop smarter, more personalized member communications. Use AI tools in your own work to move faster and think bigger.
• Analyze and optimize relentlessly. Dig into campaign performance data to find what's working and what's not. Present clear, data-driven recommendations to leadership and cross-functional partners.
• Collaborate across the company. Work with data science, creative, engineering, product, and operations teams to get things done. You'll need to influence without authority and build strong partnerships to deliver on complex initiatives.

Basic Qualifications

• Minimum 2 years of relevant work experience in consumer growth marketing, lifecycle marketing, consumer product marketing, with demonstrated progression in scope and impact. B2C experience required, ideally in digital health, healthcare, wellness, or consumer technology.
• Lifecycle marketing and experimentation: proven track record of building and executing lifecycle campaigns across channels (email, SMS, push, direct mail), including designing rigorous experiments, analyzing results, and using data to drive ongoing optimization. Comfortable working with analytics tools and partnering with data science teams on segmentation, targeting, and measurement.
• Consumer product marketing: experience developing consumer messaging, value propositions, and go-to-market strategies for product launches. Able to translate product capabilities into compelling narratives that resonate with consumers.
• AI-forward: experience leveraging AI tools (e.g., AI-driven content generation, automated analysis, personalization platforms, LLMs) in your marketing work. You don't need to be an engineer, but you should be someone who actively adopts AI to work smarter and faster.
• Cross-functional leadership and communication: demonstrated ability to lead and influence complex, multi-stakeholder initiatives without direct authority across product, engineering, data science, creative, and operations. Able to articulate strategy, results, and recommendations clearly to both technical and non-technical audiences, including senior leadership.
• Proactive and independent: you set your own priorities, anticipate risks, troubleshoot issues, and drive projects forward with minimal oversight. You have a bias toward action and a commitment to continuous improvement.

Hinge Health Hybrid Model

We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program.

About Hinge Health

At Hinge Health, we’re using technology to scale and automate the delivery of healthcare, starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. Our AI-powered, human-centered care model spans MSK, pelvic health, gastrointestinal (GI) and migraine care. With over 60 partnerships with health plans, PBMs and other ecosystem partners, Hinge Health is available to over 25 million people across more than 2,900 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at hingehealth.com.

What You’ll Love About Us

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender‑affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development.
• Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions.

Culture & Engagement

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.