Product Marketing Manager, New Verticals

Hinge Health; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401k plan

Learning stipend

ESPP

Job summary

Hinge Health is seeking a Product Marketing Manager, New Verticals, to lead product marketing for new expansions and collaborate with Health Services and Client Success to gain approvals and drive adoption.

You will own GTM strategy from positioning to launch, create messaging, and enable teams with assets; you will partner with cross-functional teams to move decisions forward and drive measurable adoption across the book of business.

Qualifications

• Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes.
• Demonstrated ability to create clear messaging and presentation materials and deliver live enablement for business or client-facing teams.
• Experience leading cross-functional work from planning through execution, influencing partners without direct authority, and improving work through feedback.
• Product marketing experience in healthcare, digital health, or another complex, evidence-based category.
• Experience working with benefit managers, health plans, or healthcare services teams.
• Experience enabling sales, client success, or partnership teams to drive adoption.
• Experience translating clinical or technical information into differentiated, business-relevant positioning.
• Experience measuring adoption and using customer feedback to improve go-to-market execution.

Responsibilities

• Own GTM strategy and execution for new verticals, from positioning to launch planning.
• Lead development of slides, messaging, FAQs, and objection-handling resources for health-plan approvals.
• Coordinate live enablement sessions and build a reliable approach to answering questions.
• Drive adoption through coordinated launch communications and practical resources.
• Partner with Health Services, Client Success, Product, and Clinical teams to move decisions forward.
• Track adoption metrics and use client feedback and performance data to improve messaging and launch execution.

Job description

The Opportunity

Help expand Hinge Health access by turning complex products into clear stories, successful launches, and meaningful client adoption. As Product Marketing Manager, New Verticals, you will lead product marketing for new expansions. You will partner closely with Health Services to support health-plan approvals and with Client Success to help clients understand and adopt new offerings.

Reporting to the Director of Product Marketing, Digital Care, you will own GTM strategy and execution, from positioning and launch planning to building slides, writing messaging, and leading live enablement. Your work will help establish Hinge Health as a market leader in new verticals.

What You’ll Accomplish

In your first three months:

• Build expertise in current new verticals solutions, including its strengths, differentiators, and messaging within your first 30 days.

• Create and improve slides, messaging, FAQs, and objection-handling resources that support health-plan approvals and client conversations.

• Lead enablement sessions within your first 60 days and develop a reliable approach to answering questions and maintaining useful resources.

In your first six months:

• Independently own the product marketing work supporting New verticals expansion, prioritizing approval needs with Health Services and delivering the assets partners need to move decisions forward.

• Drive client readiness and adoption for new offerings through coordinated launch communications, practical resources, and live enablement.

• Establish adoption measures with Client Success and use client feedback, recurring objections, and performance data to improve messaging and launch execution.

In your first year:

• Help expand new verticals availability across the book of business by supporting outstanding health-plan approvals.

• Drive measurable client adoption of new offerings against agreed goals, tracking adoption separately from health-plan approval coverage.

• Lead go-to-market planning and execution for the product expansions, aligning positioning, audiences, launch milestones, partner readiness, and measurement with the product roadmap.

• Keep cross-functional partners and leadership informed with concise updates on progress, risks, tradeoffs, and decisions needed.

Who You Are

• A clear communicator: You translate complex clinical and product information into concise messaging, well-structured slides, and effective live presentations. You can recommend a course of action and answer senior stakeholders’ questions directly.

• A hands-on owner: You connect business priorities to daily execution, create the assets yourself, and take accountability for commitments and results.

• A Learn-it-All: You seek feedback, apply it without defensiveness, and quickly build fluency in unfamiliar products and markets.

• A trusted partner: You work efficiently with Health Services, Client Success, Product, and Clinical partners, make tradeoffs explicit, and follow through.

• A resourceful problem-solver: You bring urgency and sound judgment, adapt when priorities change, and keep work moving through constraints.

Basic Qualifications

• Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes.

• Demonstrated ability to create clear messaging and presentation materials and deliver live enablement for business or client-facing teams.

• Experience leading cross-functional work from planning through execution, influencing partners without direct authority, and improving work through feedback.

Preferred Qualifications

• Product marketing experience in healthcare, digital health, or another complex, evidence-based category.

• Experience working with benefit managers, health plans, or healthcare services teams.

• Experience enabling sales, client success, or partnership teams to drive adoption.

• Experience translating clinical or technical information into differentiated, business-relevant positioning.

• Experience measuring adoption and using customer feedback to improve go-to-market execution.

About Hinge Health

At Hinge Health, we’re using technology to scale and automate the delivery of healthcare, starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. Our AI-powered, human-centered care model spans MSK, pelvic health, gastrointestinal (GI) and migraine care. With over 60 partnerships with health plans, PBMs and other ecosystem partners, Hinge Health is available to over 25 million people across more than 2,900 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at hingehealth.com.

What You’ll Love About Us

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.

• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.

• Modern life stipends: Manage your own learning and development.

• Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions.

Culture & Engagement

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.

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