Lifecycle Marketing Manager, Google Gemini

Google; Mountain View (CA); On-site; USD 141,000 - 206,000; Full time

Job summary

Google Gemini is seeking a Lifecycle Marketing Manager to lead CRM strategy and execute lifecycle programs across Gemini apps (iOS, Android, Web). You will partner with marketing, product, policy, support and engineering to design and deliver communications that educate and delight users at key lifecycle moments.

You will drive insights with data-led approaches to customer marketing and coordinate with agencies and vendors to deliver impactful experiences that grow Gemini's user base.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth, CRM, or lifecycle marketing.
• Experience working cross-functionally with various stakeholders and teams.

Responsibilities

• Manage and execute the global Gemini CRM strategy and Martech roadmap.
• Maintain data structures across systems for smooth orchestration and automations.
• Use CRM analytics to drive customer-centric action plans and share insights.
• Collaborate with Product, Design, Brand and Creative teams to ensure on-brand touchpoints.
• Prioritize, test and launch lifecycle campaigns across acquisition, onboarding, activation, adoption, churn prevention and resurrection.

Skills

CRM & lifecycle marketing

Education

Bachelor's degree or equivalent

Tools

AI productivity tools

Job description

Lifecycle Marketing Manager, Google Gemini

Google - Mountain View, CA, USA

Mid

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth, CRM, or lifecycle marketing.
• Experience working cross-functionally with various stakeholders and teams.

Preferred qualifications:

• Experience working with global teams across multiple time zones.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Measurement-driven with the ability to use benchmarks and performance metrics to track progress, while maintaining focus on business impact.
• Strong communications skills and ability to influence stakeholders across cross-functional teams.
• Strong organizational and time management skills, with the ability to manage expectations and prioritize in an environment with multiple demands.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As Lifecycle Marketing Manager for Gemini, you will manage and execute CRM strategies that drive user growth across Gemini's Apps (iOS, Android and Web). In this role, you will work closely with stakeholders across marketing, product, policy, support, and engineering, as well as agencies/vendors, to design and deliver communications and experiences that educate and delight Gemini users at key moments in their lifecycle. You’ll help users discover and adopt Gemini’s most helpful features and make using AI a delightful experience. In doing so, you will also bring an insights and data-led approach to customer marketing efforts across the team.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $206000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Manage and execute the global Gemini CRM strategy and support the related Martech roadmap to enable user delight across multiple touchpoints.
• Maintain and manage data structures across systems to ensure smooth orchestration operations, trigger-based automations, and one-off communications.
• Utilize CRM analytics to drive customer-centric action plans and communicate results and insights to team leads and partner teams.
• Partner with our Product, Design, Brand and Creative teams to ensure all touchpoints are on-brand and impactful.
• Prioritize, test, and launch experiments and campaigns across a user’s lifecycle, from acquisition, onboarding and activation, to feature adoption, churn prevention, and resurrection.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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