Lifecycle Marketing Manager, Google Gemini

Google; Mountain View (CA); Hybrid; USD 123,000 - 205,000; Full time

Job summary

Google is seeking a Lifecycle Marketing Manager for Gemini to lead CRM strategy across Gemini’s Apps (iOS, Android, Web) and partner with marketing, product, policy, support, and engineering to design communications that educate and delight users.

You will manage CRM initiatives, drive user growth across Gemini’s lifecycle, and leverage data-led insights while coordinating with agencies/vendors to deliver impactful experiences.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth, CRM, or lifecycle marketing.
• Experience working cross-functionally with stakeholders and teams.

Responsibilities

• Manage and execute the global Gemini CRM strategy and support the related Martech roadmap to enable user delight across multiple touchpoints.
• Maintain and manage data structures across systems to ensure smooth orchestration operations, trigger-based automations, and one-off communications.
• Utilize CRM analytics to drive customer-centric action plans and communicate results and insights to team leads and partner teams.
• Partner with our Product, Design, Brand and Creative teams to ensure all touchpoints are on-brand and impactful.
• Prioritize, test, and launch experiments and campaigns across a user’s lifecycle, from acquisition, onboarding and activation, to feature adoption, churn prevention, and resurrection.

Skills

Growth marketing

CRM

Lifecycle marketing

Cross-functional collaboration

AI productivity tools

Education

Bachelor's degree or equivalent practical experience

Tools

AI productivity tools

Job description

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth, CRM, or lifecycle marketing.
• Experience working cross-functionally with various stakeholders and teams.

Preferred qualifications

• Experience working with global teams across multiple time zones.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Measurement-driven with the ability to use benchmarks and performance metrics to track progress, while maintaining focus on business impact.
• Strong communications skills and ability to influence stakeholders across cross-functional teams.
• Strong organizational and time management skills, with the ability to manage expectations and prioritize in an environment with multiple demands.

About The Job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As Lifecycle Marketing Manager for Gemini, you will manage and execute CRM strategies that drive user growth across Gemini's Apps (iOS, Android and Web). In this role, you will work closely with stakeholders across marketing, product, policy, support, and engineering, as well as agencies/vendors, to design and deliver communications and experiences that educate and delight Gemini users at key moments in their lifecycle. You’ll help users discover and adopt Gemini’s most helpful features and make using AI a delightful experience. In doing so, you will also bring an insights and data-led approach to customer marketing efforts across the team.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Manage and execute the global Gemini CRM strategy and support the related Martech roadmap to enable user delight across multiple touchpoints.
• Maintain and manage data structures across systems to ensure smooth orchestration operations, trigger-based automations, and one-off communications.
• Utilize CRM analytics to drive customer-centric action plans and communicate results and insights to team leads and partner teams.
• Partner with our Product, Design, Brand and Creative teams to ensure all touchpoints are on-brand and impactful.
• Prioritize, test, and launch experiments and campaigns across a user’s lifecycle, from acquisition, onboarding and activation, to feature adoption, churn prevention, and resurrection.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .