Lifecycle Marketing Manager (3-Month Temp)

SoundCloud; Oregon; Hybrid; USD 305,000 - 365,000; Full time

Benefits offered by this job

Health benefits

401k plan

Professional development allowance

Free lunches (when at office)

Job summary

SoundCloud is seeking an experienced Lifecycle Marketer to cover the Lifecycle Market Manager role while on leave. The position is remote-eligible and focuses on running daily email execution, testing, and reporting for creator programs.

You’ll engage with existing campaigns to hit targets and ensure quality across lifecycle channels. You will own end-to-end email execution, build audience segments, and collaborate with teams to deploy campaigns.

Qualifications

• 5+ years in lifecycle marketing.
• Deep experience across lifecycle channels (email, push, in-app), data management, execution, reporting, and lifecycle tools.
• Experience building and running testing programs.
• Experience with email service providers (MoEngage or Braze preferred).
• Intermediate HTML and CSS and AI coding experience.
• Strong knowledge of email compliance and privacy rules (CAN-SPAM, GDPR).
• Understanding of how to use APIs for automation and personalization at scale.
• Analytical and comfortable pulling insights from data.
• Able to work independently in a fast-paced setting.
• Willing to do hands-on execution as well as strategy.

Responsibilities

• Run and optimize lifecycle marketing programs across key lifecycle channels to drive engagement, app downloads, and subscriptions
• Own end-to-end email execution for lifecycle, ad-hoc, and transactional messages, including scheduling (cadence and frequency), quality assurance testing to make sure messages render and deliver correctly, and working with the creative studio on copy and design
• Build and manage audience segments
• Work with internal teams and external partners to prioritize opportunities and get campaigns deployed
• Use multivariate testing to quickly test, iterate, and scale what works
• Track and report on lifecycle campaign performance, and share results and recommendations with the team and leadership
• Work with marketing analysts to find learnings and areas for growth
• Document the status of programs and hand off cleanly when the manager returns

Skills

Lifecycle marketing

Email marketing

Push / in-app channels

Data management

Testing programs

APIs for automation

Analytics

Independent work

Tools

MoEngage

Braze

HTML/CSS

AI coding

Job description

SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is a creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources. With over 4x the music catalog of every other major streaming platform, spanning 40+ million artists across 190+ countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.

We’re looking for an experienced lifecycle marketer to cover our Lifecycle Market Manager while they're on leave. You'll keep our creator lifecycle programs running and performing, owning day-to-day email execution, testing, and reporting for creators. You'll work with existing programs, so you can hit the ground running. This is a remote-eligible role.

Key Responsibilities:

• Run and optimize lifecycle marketing programs across key lifecycle channels to drive engagement, app downloads, and subscriptions
• Own end-to-end email execution for lifecycle, ad-hoc, and transactional messages, including scheduling (cadence and frequency), quality assurance testing to make sure messages render and deliver correctly, and working with the creative studio on copy and design
• Build and manage audience segments
• Work with internal teams and external partners to prioritize opportunities and get campaigns deployed
• Use multivariate testing to quickly test, iterate, and scale what works
• Track and report on lifecycle campaign performance, and share results and recommendations with the team and leadership
• Work with marketing analysts to find learnings and areas for growth
• Document the status of programs and hand off cleanly when the manager returns

Experience and Background:

• 5+ years in lifecycle marketing
• Deep experience across lifecycle channels (email, push, in-app), data management, execution, reporting, and lifecycle tools
• Experience building and running testing programs
• Experience with email service providers (MoEngage or Braze preferred)
• Intermediate HTML and CSS and AI coding experience
• Strong knowledge of email compliance and privacy rules (CAN-SPAM, GDPR)
• Understanding of how to use APIs for automation and personalization at scale
• Analytical and comfortable pulling insights from data
• Able to work independently in a fast-paced setting
• Willing to do hands-on execution as well as strategy

The salary for this 3-month temp role is $30,000.

We also offer a generous total rewards program.

About us:

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone's voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Generous professional development allowance
• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what's next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status. At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.