Lifecycle Marketing Manager

HeyGen; San Francisco, Los Angeles (CA, CA); On-site; USD 150,000 - 190,000; Full time

Job summary

HeyGen seeks a Lifecycle Marketing Lead to develop effective user engagement strategies from onboarding to monetization. The ideal candidate will execute high-impact campaigns using tools like Customer.io, while analyzing user data to inform decisions. Join a dynamic and innovative team dedicated to redefining visual storytelling.

Benefits

Competitive salary and benefits package

Dynamic and inclusive work environment

Opportunities for professional growth

Access to state-of-the-art technologies

Qualifications

• 4-8+ years in lifecycle, growth, or retention marketing at consumer-focused products.
• Strong technical fluency with email and knowledge of deliverability fundamentals.

Responsibilities

• Own and operate our lifecycle system end to end.
• Design and build messaging across email and in-product surfaces.
• Monitor key metrics and optimize performance.

Skills

Email Deliverability

Data Analysis

Lifecycle Marketing

User Engagement

Tools

Customer.io

HTML

CSS

SQL

Amplitude

Job description

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.

Learn more at www.heygen.com. Visit our Mission and Culture doc here.

Position Overview :

We're hiring a Lifecycle Marketing Lead to build and own the full system that moves users from curious to committed, and keeps them coming back.

This isn't just email ops. You'll design and run high-leverage programs across onboarding, activation, retention, and monetization. You'll be hands-on in the tools and close to the data (behavioral, revenue, usage). Your campaigns will feel timely, relevant, and personal, because you'll know the customer and what they need next.

You'll work closely with Growth, Product, Creative, and Data to define, build, and scale what works. The goal is simple : reduce the pressure on Product to do all the lifting, and create a messaging system that drives growth on its own

What You'll Do

• Own and operate our lifecycle system end to end, from onboarding to monetization, with clear, measurable impact on user behavior
• Design and build messaging across email, in-product surfaces, and paid retargeting that guides users to value
• Ship campaigns in Customer.io, working hands-on in HTML / CSS and templating tools to move fast without dependency
• Write copy that performs - intentional, clear, and timed to user needs
• Run fast experiments on subject lines, content blocks, CTAs, and timing to drive engagement and action
• Work closely with Product, Creative, and Data to understand user behavior, identify inflection points, and tune journeys accordingly
• Monitor key metrics like inbox placement, conversion rates, and engagement curves, and use them to optimize performance
• Maintain high standards for deliverability and sender reputation across all lifecycle touchpoints

What You Bring

• 4-8+ years in lifecycle, growth, or retention marketing at consumer-focused products
• Strong technical fluency with email - you understand how messages actually get delivered, not just how to write them
• Deep knowledge of email deliverability fundamentals :
• Authentication protocols to protect sender identity and inbox placement (SPF, DKIM, DMARC)
• IP warming strategies and domain / IP management
• Experience with Customer.io, Braze, or similar marketing automation platforms
• Fluent in HTML / CSS and templating - you can build and debug emails yourself
• Comfortable working directly with data (Looker, Amplitude, SQL a plus)
• A builder's mindset - you think in systems, move fast, and care about craft

What HeyGen Offers :

• Competitive salary and benefits package
• Dynamic and inclusive work environment focused on innovation and creativity
• Opportunities for professional growth and skill development
• Collaborative culture that values teamwork and employee input
• Access to state-of-the-art technologies and tools

Salary Range :

150,000 - $190,000 annually

Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education / training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's reshaping the world of visual storytelling!

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Lifecycle Marketing Manager • Los Angeles, CA, United States