Lifecycle Marketing Manager

SBH Fashion; New York (NY); On-site; USD 90,000 - 110,000; Full time

Job summary

A leading luxury home brand is seeking a Lifecycle Marketing Manager to optimize multi-channel customer journeys and drive engagement. This role will oversee email, SMS, and other marketing initiatives using data insights, requiring strong project management and analytical skills in a fast-paced environment.

Qualifications

• 3-6+ years of experience in lifecycle, retention, or CRM marketing.
• Proven success managing customer journeys across digital channels.
• Hands-on experience with marketing automation platforms.

Responsibilities

• Drive email and SMS campaigns to acquire and retain customers.
• Spearhead new marketing product launches.
• Analyze brand performance across channels.

Skills

Customer experience

Personalization

Performance marketing

Analytical mindset

Education

Bachelor's degree

Tools

Klaviyo

Attentive

Google Analytics

Shopify

Asana

Job description

Luxury home and carpet brand is seeking an experienced Lifecycle Marketing Manager!. This person will be responsible for developing and optimizing multi-channel customer journeys to drive engagement, retention, and revenue throughout the customer lifecycle. This role will own the strategy and execution of programs across email, SMS, direct mail, and other channels, using data-driven insights to deliver personalized experiences at scale. They should be comfortable implementing brand strategies, marketing plans, and project management for all marketing initiatives, and working cross-functionally to execute these strategies.

Responsibilities:

• Drive strong email and SMS campaigns to acquire and retain customers across our product portfolio
• Spearhead all new marketing product launches to drive repeat and new revenue
• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance across channels, including but not limited to: direct mail, email, SMS
• Monitor market and consumer trends within the interior design and home space
• Project management for all marketing projects, serving as the glue between dev, merchandising, and ecomm teams.
  
  

Qualifications:

• Bachelor's degree
• 3-6+ years of experience in lifecycle, retention, or CRM marketing, preferably in a direct-to-consumer or ecommerce environment.
• Proven success managing customer journeys and automated campaigns across digital channels.
• Strong analytical mindset; comfortable working with large datasets and drawing actionable insights.
• Hands-on experience with marketing automation platforms and CRM tools.
• Excellent project management skills with the ability to lead cross-functional initiatives.
• Strong copywriting skills and a keen eye for creative and brand voice.
• Passionate about customer experience, personalization, and performance marketing.
• Experience in home furnishings or interior design is preferred but not required
• Experience working in: Klaviyo, Attentive, Google Analytics, Shopify, Asana a plus.
  
  

Salary around $90,000-$110,000