Lifecycle Marketing Manager

TickPick; New York (NY); Hybrid; USD 125,000 - 155,000; Full time

Benefits offered by this job

Hybrid in-office with remote portion

Health care plan

401k

Paid time off

Life insurance

Job summary

TickPick is hiring a Lifecycle Marketing Manager to own how we engage customers across email, SMS, and push. You will run the program end to end, from strategy through execution and measurement, with data and engineering support and a strong automation toolset at your disposal.

This builder role is scoped to grow with results, focused on lifecycle strategy, segmentation, and delivering measurable lifts in revenue and retention.

Qualifications

• 5–8 years in CRM, lifecycle, retention, or database marketing with hands-on craft.
• mastery of email, SMS, push, segmentation and journey building.
• Experience using AI for automated auditing, optimization and reporting.
• Strong analytical skills with cohort and LTV analysis.
• Self-directed operator who can advance a function with data and engineering support.

Responsibilities

• Own lifecycle strategy and execution across email, SMS, and push from planning through optimization.
• Build onboarding, conversion, cross-sell, retention, reactivation, and win-back journeys.
• Design, present, and ship campaigns that grow sales while protecting trust.
• Optimize cadence, offers, and incentives to lift engagement without fatigue.

Skills

CRM lifecycle marketing

Email segmentation

SMS and push campaigns

AI-enabled optimization

Data-driven decision making

Self-directed operator

Education

Bachelor's degree in engineering or sciences

Tools

Iterable

Braze

Klaviyo

Job description

Who We Are

Same Seats. Better Prices. Among the fastest growing technology companies, TickPick is reshaping the secondary ticket marketplace, putting money back in the wallets of live event-goers. Since inception, we have saved our customers over $55 million in service fees. Our BestPrice Guarantee backs up our promise to deliver better prices than our competition.

For the last five years, TickPick has been named a Deloitte Technology Fast 500 award winner and has landed on lists of Inc. 5000's and Crain's New York Business' Fast 50.

If you are passionate about concerts, sports, or theater, and want to see your skills and experience have a direct impact on a fast growing company, TickPick is the place for you. We are building a lean, high-output engineering team committed to providing the most innovative, transparent, and cost-effective ticket marketplace in the industry.

Who You Are

We are hiring a Lifecycle Marketing Manager to own how TickPick engages customers across email, SMS, and push. You will run the program end to end, from strategy through execution and measurement, with data and engineering support and a strong automation toolset at your disposal. This is a builder's role for someone who wants to stay close to the craft while shaping the systems behind it, and it is scoped to grow with its results.

What You'll Accomplish In Your First Year

• A clear map of our lifecycle: the product messaging, stages, seasonal moments, partnerships, and top events, performers, and categories that should drive what we send
• An audited, streamlined journey architecture, with underperforming or overlapping messaging optimized or retired
• A CRM segmentation model built with the data team, with standardized company-wide definitions (new, repeat, lapsed, dormant, super-dormant, reactivated) and live reporting on cohort size, value, and migration
• A standing test-and-learn agenda producing measurable lifts in revenue and retention

Responsibilities

Strategy and journeys

• Own lifecycle strategy and execution across email, SMS, and push, from planning through optimization
• Build always-on journeys spanning onboarding, conversion, cross-sell, retention, reactivation, and win-back
• Design, present, and ship new campaigns and ad hoc sends that grow sales while protecting customer trust
• Optimize cadence, offers, and incentive strategy to lift engagement without driving fatigue or unsubscribes

Segmentation and personalization

• Partner with the data team to define and maintain segments and lifecycle stages, with live reporting on cohort size, value, and movement between stages
• Drive behavior-based, triggered, and dynamic messaging from first-party data, starting with the highest-volume audiences and working toward the niche

Platform, deliverability, and data

• Serve as the in-house owner of the ESP and CRM stack, from configuration and integrations through the data flows that feed it
• Protect deliverability and sender reputation, and partner with Product on consent and compliance across email and SMS

AI and automation

• Build or co-build tooling that automates journey auditing, segment refresh, content variation, and reporting
• Help shape, test, and iterate the automation roadmap as new capabilities become available

Measurement and reporting

• Own lifecycle reporting and forecasting, tying the program to revenue and lifetime value and contributing to planning
• Contribute to channel measurement strategy with a focus on incrementality
• Present performance quarterly and speak to progress and data weekly

Requirements

• 5 to 8 years in CRM, lifecycle, retention, or database marketing, with your tactical depth intact, whether you rose quickly and stayed close to the craft or are a more senior operator returning to hands-on work
• Tactical mastery of email, SMS, and push execution, segmentation, and journey building. You get the most out of the tooling yourself
• Demonstrated use of AI at a software level. You have built or co-built tools, with a technical partner, a software kit, or on your own, that turn best practices into automated auditing, optimization, and reporting. This is beyond prompting in a chat interface
• Strong analytical skills, comfortable with cohort and LTV analysis and turning data into action
• A self-directed operator who can carry a function forward with data and engineering support

Preferred qualifications

• Hands-on experience with an ESP or CRM platform (Iterable, Braze, Klaviyo, or similar) and with deliverability and consent compliance
• Experience with predictive modeling and segmentation in partnership with a data team
• A track record of scaling program output faster than team size
• Sports, entertainment, and/or two-sided marketplace experience
• Bachelor's degree in engineering or the sciences

Benefits

• A hybrid in-office approach, enabling remote work a portion of each week
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan Contribution (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• $100 Monthly Stipend to Attend Live Events
• Employee Outings
• Free Lunch & Snacks

The estimated pay range for this role, based in New York City, is $125,000 - $155,000. This role will be eligible to participate in our company's equity program. Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits, and other reward opportunities we provide.

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.

The range above is for the expectations as laid out in the job description. However, we are often open to a wide variety of profiles and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate.

Diversity at TickPick

At TickPick, we know that diversity of all types, in an environment that pursues equity and inclusion, strengthens our organization's culture. When our employees are representative of the communities we serve, with diversity in demographics and a broad set of backgrounds, we provide a superior experience for both our customers and our employees. Fostering an open and supportive environment where our employees are empowered and encouraged to bring their whole selves to the table enables TickPick to thrive. The diverse approaches and collaborative problem-solving that result enable us to provide an innovative, nimble, and creative marketplace for our customers and sellers. This belief is central to who we are and what we do, and we are proud of it.

TickPick, LLC is proud to be an equal opportunity employer open to all qualified candidates regardless of race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, marital status, citizenship status, military status, protected veteran status, or any other category protected by law.