Lifecycle Marketing Manager

Kids for the Future; Denver (CO); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Employer-paid medical

Dental plans

Vision insurance

401(k) with company match

Monthly hybrid work stipend

Unlimited PTO

Annual performance bonus

Company-sponsored life and disability

Job summary

TRUEWERK is seeking a detail-oriented Lifecycle Marketing Manager to own the execution and optimization of our CRM campaigns across email and SMS. This role drives performance across acquisition, engagement, and conversion with a strong focus on promotions, audience strategy, and on-site capture.

Reporting to the Senior Manager of Lifecycle Marketing & Loyalty, you will co-own CRM-attributed revenue and shape campaign strategy, calendar management, and execution.

Qualifications

• 5+ years of experience managing email and SMS programs, preferably within a DTC ecommerce business.
• Proven experience executing CRM campaigns tied to revenue, promotions, and lifecycle performance.
• Strong project management skills, including managing cross-functional projects with multiple stakeholders and directing contractor or agency resources
• Testing and experimentation experience: You must be able to look at data and create a hypothesis for testing, and understand how to measure incremental lift
• Hands-on experience with Klaviyo or similar ESPs (Mailchimp, Listrak, or Salesforce Marketing Cloud) and Attentive or a comparable SMS platform
• Experience working in Shopify/Shopify Plus
• Experience with analytics and attribution platforms such as Triple Whale, Looker, or Google Analytics
• Advanced proficiency in Google Sheets or Excel for reporting and analysis
• Preferred: experience in apparel or consumer goods DTC environments
• Experience with loyalty platforms like Yotpo or Smile.io
• Familiarity with PM tools like Monday.com or Asana
• Working familiarity with Figma or design platforms

Responsibilities

• Co-own CRM-attributed revenue, with primary ownership of campaign strategy, promotions, and execution across email and SMS.
• Own the CRM campaign calendar, aligned with promotions and merchandising priorities.
• Define audience strategy and messaging for lifecycle segments and collaborate on customer segmentation.
• Support build, QA, and optimization of lifecycle automation flows and monitor KPIs.
• Drive CRM-sourced acquisition by growing the addressable list and optimizing on-site capture.
• Improve conversion and first-purchase performance through capture strategy testing.
• Perform campaign- and channel-level analytics and translate insights into improvements.
• Maintain CRM performance reporting weekly, monthly, quarterly.
• Develop and execute a quarterly CRM testing roadmap with cross-functional partners.
• Brief campaigns with Creative, Copy, Brand, and Ecommerce and ensure brand alignment.
• Collaborate with CRM platform vendors to leverage capabilities and ensure deliverability and compliance.

Skills

CRM campaigns

Klaviyo or ESPs

Attentive or SMS platform

Shopify/Shopify Plus

Analytics (GA/Looker/Triple Whale)

Google Sheets/Excel

A/B testing/experimentation

Project management

Lifecycle marketing

Tools

Klaviyo

Attentive

Shopify/Shopify Plus

Looker

Google Analytics

Job description

• Location 7010 Broadway,Denver, CO, 80221,United States
• Base Pay $90,000.00 - $100,000.00 / Year
• Other Compensation Annual Bonus
• Employee Type FT Exempt
• Manage Others No

Description

TRUEWERK is seeking a detail-oriented, analytically minded Lifecycle Marketing Manager to own the execution and optimization of our CRM campaigns across email and SMS. This role is responsible for driving campaign performance across acquisition, engagement, and conversion, with a strong focus on promotional execution, audience strategy, and in-market optimization.

Reporting to the Senior Manager of Lifecycle Marketing & Loyalty, this role co-owns CRM-attributed revenue, with primary ownership of campaign strategy, calendar management, promotions, and execution. Success here requires more than sending campaigns: you'll bring a working understanding of the full customer journey and use it to shape targeting, offers, creative, and on-site capture. You'll interpret performance data to identify what's working, turn those signals into clear executional improvements, and connect your work to quantifiable business impact.

You'll partner closely with creative, ecommerce, and analytics teams to bring campaigns to market and keep lifecycle strategy aligned across functions. This role is ideal for someone who thrives at the intersection of execution and analysis: building campaigns, reading performance signals, and iterating quickly to drive results.

Role & Responsibilities

Co-own CRM-attributed revenue, with primary ownership of campaign strategy, promotions, and execution across email and SMS.

Own the CRM campaign calendar, keeping it aligned with promotional moments, merchandising priorities, and cross-functional initiatives.

Define audience strategy and messaging approach for each campaign, and collaborate on customer segmentation to ensure campaigns are tailored to lifecycle stage and customer value.

Support the build, QA, and ongoing optimization of lifecycle automation flows, including triggered and behavior-based communications, monitoring live performance and recommending optimizations to improve key KPIs.

Acquisition & List Growth

Drive CRM-sourced acquisition by growing the addressable list and optimizing on-site capture mechanisms — pop-ups, offers, and ongoing testing.

Partner with Ecommerce and Analytics to improve conversion and first-purchase performance through capture strategy testing.

Analytics, Testing & Optimization

Perform campaign- and channel-level analytics, surfacing insights on audience behavior, offer performance, and messaging effectiveness, and translating them into improvements across targeting, offers, cadence, and capture.

Maintain weekly, monthly, and quarterly CRM performance reporting built for clarity and decision support.

Partner with the Senior Manager of Lifecycle Marketing & Loyalty to develop and execute a quarterly CRM testing roadmap, running tests end to end and informing best practices over time.

Partner with Creative, Copy, Brand, and Ecommerce to brief campaigns, secure timely asset delivery, and give feedback that keeps work aligned with brand standards and lifecycle best practices. Support CRM initiatives across loyalty, brand storytelling, and sales messaging as needed.

Partner with CRM platform vendors to fully leverage platform capabilities, identify opportunities to test new tools and workflows, and monitor deliverability, data hygiene, and compliance with opt-in and messaging regulations.

Requirements

Must Have

5+ years of experience managing email and SMS programs, preferably within a DTC ecommerce business

Proven experience executing CRM campaigns tied to revenue, promotions, and lifecycle performance

Strong project management skills, including managing cross-functional projects with multiple stakeholders and directing contractor or agency resources

Testing and experimentation experience: You must be able to look at data and create a hypothesis for testing, and understand how to measure incremental lift

Hands-on experience with Klaviyo or similar ESPs (Mailchimp, Listrak, or Salesforce Marketing Cloud) and Attentive or a comparable SMS platform

Experience working in Shopify/Shopify Plus

Experience with analytics and attribution platforms such as Triple Whale, Looker, or Google Analytics

Advanced proficiency in Google Sheets or Excel for reporting and analysis

Preferred

Experience in apparel, outdoor, footwear, or another consumer goods brand in a Direct-to-Consumer (DTC), digitally-native environment

Experience with Yotpo or another loyalty platform like Smile.io, LoyaltyLion, Rivo, or Bubblehouse

Familiarity with Monday.com or other PM tools like Asana, Trello, ClickUp, etc.

Working familiarity with Figma or another design platforms like Adobe XD or Sketch

Summary

About TRUEWERK

At TRUEWERK, we believe craftsmanship is a mindset that should be applied to every endeavor. We value precision in the details, discipline in the process, and a commitment to excellence whether we’re building a house or a spreadsheet.

We believe the people whose skilled, physical work keeps our society running deserve gear that mirrors the tremendous value they create. We meticulously design, test, and refine every product to optimize performance and reflect the pride and professionalism of the people who rely on it.

We serve customers across the U.S. and Canada through TRUEWERK.com, Amazon, and a growing network of retail and enterprise partners. Backed by a dedicated team of about 50 employees and a strong growth trajectory, we’re building a company – and a culture – grounded in performance, integrity, and continuous improvement.

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to:

Employer-paid medical (HDHP & PPO options) and dental plans

Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance

Company-sponsored life, AD&D, short-term disability, and long-term disability coverage

Affordable coverage for dependents and domestic partners

HSA with monthly employer contribution

FSA, dependent care, and commuter spending accounts

Employee Assistance Program (free mental health, financial, and legal counseling)

Volunteer and community-building opportunities

401(k) with company match

Monthly hybrid work stipend

Hybrid working schedule (with great snacks!)

Annual performance bonus

Unlimited PTO policy and paid company holidays

Free workwear for you and discounts for friends and family!

Applications for this role are expected to be accepted through August 21, 2026.

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.

Additional Information

• Work Arrangement In-Office Tuesday-Thursday