Lifecycle Marketing Manager

Hireology; Chicago (IL); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Unlimited time off

Health, dental, and vision insurance

401(k) with company match

Hybrid office in Chicago

External learning budget

Growth opportunities

Job summary

Hireology in Chicago, IL is seeking a Lifecycle Marketing Manager to own customer marketing programs, educate customers on product value, and drive adoption across the existing base. You will collaborate with Customer Success to optimize retention and guide expansion initiatives with data-driven campaigns.

The role emphasizes net revenue retention as a primary success metric, alongside churn reduction, feature adoption, and renewal growth. Hybrid work and a strong benefits package are offered.

Qualifications

• 4+ years of lifecycle marketing, customer marketing, or email marketing in B2B SaaS.
• Experience partnering cross-functionally to drive retention & expansion revenue.
• Proficient with marketing, product, and CS tools (6sense, HubSpot, Salesforce, Gainsight).
• Strong understanding of customer journey mapping, segmentation, and personalization.

Responsibilities

• Develop and execute customer marketing programs to increase adoption, satisfaction, and retention.
• Analyze customer behavior and product usage to identify gaps in adoption.
• Create educational content (emails, guides, webinars) to boost feature adoption.
• Partner with Customer Success on renewal-focused content and value storytelling.
• Build campaigns for expansions and upsell opportunities.
• Coordinate with Marketing, Product, and CS for alignment and execution.

Skills

Lifecycle marketing

Cross-functional collaboration

B2B SaaS

Retention & expansion revenue

Content development

Education

Bachelor's degree

Tools

6sense

HubSpot

Salesforce

Gainsight

Job description

Lifecycle Marketing Manager

Marketing • Hireology • Chicago, IL • Hybrid • Full-Time

About Hireology

Hireology is a 15-year market leader in HR technology, trusted by thousands of businesses to help them hire and build outstanding teams. Recognized by Built In Chicago as a Best Place to Work multiple years running, we’re a hybrid team of committed and optimistic talent looking for the next person to help us build the future of hiring for frontline, high-volume businesses.

About the Role

As Lifecycle Marketing Manager, you’ll own the marketing programs that grow Hireology’s existing customer base, working closely with Customer Success. That means educating customers on product value and new features, increasing adoption of the capabilities that matter most, and building the plays that turn feature launches and usage signals into upsell and cross-sell revenue.

The primary measure of success for this role will be net revenue retention, with secondary metrics to include gross revenue retention, churn rate, feature adoption rate, renewal rate, and expansion revenue.

Key Responsibilities

Customer Adoption & Retention

• Develop and execute customer marketing programs that increase customer adoption, satisfaction, and retention.
• Analyze customer behavior and product usage data to identify gaps in product adoption.
• Identify and build educational content (e.g. emails, guides, webinars) and enablement programs that increase adoption of key product features.
• Partner with Customer Success on Executive Business Review and renewal-focused content, providing trends, usage insights, and value-story content.

Customer Expansion & Advocacy

• Partner with Customer Success to build repeatable plays for new product introductions and upsell and cross-sell opportunities.
• Identify expansion-ready accounts using product usage, adoption, and customer health data.
• Build the campaigns and content Customer Success need to convert expansion opportunities into closed-won revenue.
• Run regular reviews with Customer Success to refine plays based on what’s actually converting.
• Build a customer reference and advocacy program so Sales has case studies and referenceable customers to draw on for expansion deals.

Cross-Functional Collaboration

• Coordinate retention and expansion initiatives across Marketing, Product, and Customer Success, from planning through execution.
• Partner with Product Marketing to keep messaging consistent from onboarding through expansion.
• Support customer-focused events, including webinars and in-person events, to increase engagement and customer loyalty.
• Share customer feedback and usage trends with Product to inform roadmap and messaging priorities.
• Own the customer-facing message when high-severity issues occur, partnering with Customer Success, Support, and Product to reach impacted customers quickly.

Qualifications

• 4+ years of experience in lifecycle marketing, customer marketing, or email marketing, ideally in B2B SaaS.
• Experience partnering cross-functionally to drive measurable retention and expansion revenue.
• Strong experience with marketing, product, and customer success tools (6sense, HubSpot, Salesforce, Gainsight or similar).
• Solid understanding of customer journey mapping, segmentation, and personalization, with a data-driven approach to testing and optimizing campaigns.
• Experience building customer education programs, such as webinars, trainings, or enablement content, is a plus.
• Excellent project management skills, with the ability to work across multiple teams and prioritize competing projects.
• Strong written and verbal communication skills, with the ability to personally write lifecycle content, from email to in-app messaging, that customers read and act on.
• Comfortable using AI tools to help scale content production is a plus.

Benefits

• Unlimited paid time off and mental health days
• Health, Dental, and Vision insurance coverage from day one
• 401(k) with company match
• Hybrid office in the heart of Chicago
• External learning budget
• Amazing growth opportunities and more

Compensation

• Base Salary: $95,000–$110,000 (Plus Company Bonus)

Hireology is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability status or protected veteran status, or any other category protected under the law. All employment decisions are solely based on business needs, job requirements, and individual qualifications. We support an inclusive workplace where Hireologists excel based on personal merit, qualifications, experience, ability, and job performance.