Lifecycle Marketing Manager

SimplePractice; California (MO); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan with company match

Flexible Time Off (FTO)

Mental health resources

Paid parental leave & Backup Care

Employee Resource Groups (ERGs)

Job summary

SimplePractice is seeking a Lifecycle Marketing Manager focused on Activation and Lead Nurturing to drive the full funnel from lead capture to paid conversion. You will partner with Growth, Product, Creative, and Ops to run personalized journeys across email, SMS and in‑product experiences, testing and iterating to improve activation metrics.

You will apply AI-driven automation, test multiple channels, and report on activation health to stakeholders, aiming to increase trial-to-paid conversion

Qualifications

• 4–6 years in Lifecycle Marketing within SaaS or subscription environments.
• Activation mindset with understanding of trial-to-paid conversion.
• Interest or early experience using AI/ML to enhance lifecycle marketing.
• Hands-on experience with orchestration tools (Iterable/Braze) and in-product onboarding (Appcues).
• Ability to contribute to a 6-month activation roadmap and build complex workflows.
• Data-driven with ability to translate insights into clear recommendations.
• Strong communicator able to align Creative, Product, and Ops with senior stakeholders.

Responsibilities

• Execute the Full Activation Strategy across the funnel from lead capture to paid conversion.
• Lead messaging optimization for recurring touchpoints like newsletters and offers.
• Identify and implement AI-driven solutions to automate workflows and personalize content at scale.
• Build and optimize omnichannel journeys (email, SMS, push, in-product) to influence behavior and increase LTV.
• Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix.
• Provide regular activation health reporting to stakeholders and measure program impact.
• Collaborate with Growth, Product, Creative, Operations, and Product Marketing on milestones and data requirements.

Skills

Lifecycle Marketing

Activation Mindset

AI Curiosity

Strategic & Tactical Balance

Data-Driven

Strong Communicator

Tools

Iterable

Braze

Appcues

Job description

The Role

We're looking for a strategic and analytical Lifecycle Marketing Manager to join our team with a dedicated focus on Activation and Lead Nurturing. This is a high-impact individual contributor role centered on the full conversion funnel: from nurturing top-of-funnel leads to driving trial sign-ups, and ultimately converting those trials into paid subscribers. You'll partner closely with senior lifecycle leaders and cross‑functional teams to execute, test, and iterate on programs that move the needle on activation.

Responsibilities

• Execute the Full Activation Strategy: Own campaign execution across the journey from initial lead capture (gated content, expired trials, winbacks) through trial sign-up and paid conversion.
• Messaging Optimization: Lead the execution and optimization of recurring lead touchpoints, including newsletters and promotional offers.
• AI & Automation Integration: Identify and implement AI‑driven solutions to automate workflows, optimize send times, and personalize content at scale within our lifecycle tools.
• Omnichannel Execution: Build and optimize personalized, event‑triggered journeys across email, SMS, push, and in‑product experiences to influence behavior and increase LTV.
• Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix to constantly improve funnel efficiency.
• Performance Reporting: Keep stakeholders informed on activation health with regular reporting on conversion metrics and the impact of lifecycle programs.
• Cross‑Functional Collaboration: Partner closely with Growth, Product, Creative, Operations, and Product Marketing to align on product milestones, brand voice, and technical data requirements.

Desired Skills & Experience

• 4‑6 years in Lifecycle Marketing: Solid experience nurturing leads and managing customer journeys, specifically within a SaaS or subscription environment.
• Activation Mindset: You have a working understanding of trial‑to‑paid conversion psychology and know how to use behavioral triggers to drive action.
• AI Curiosity: Demonstrated interest or early experience using AI/ML to enhance lifecycle marketing — whether that’s predictive modeling, automated copy testing, or propensity scoring.
• Tech Stack Proficiency: Hands‑on experience with Iterable and/or Braze (or equivalent) for orchestration, and familiarity with Appcues (or equivalent) for in‑product onboarding.
• Strategic & Tactical Balance: You can contribute to a 6‑month activation roadmap and get into the tools to build and troubleshoot complex workflows.
• Data‑Driven: Analytical with the ability to pull insights from campaign performance and translate them into clear recommendations.
• Strong Communicator: Comfortable driving alignment across Creative, Product, and Ops teams and communicating results to senior stakeholders.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Employee Resource Groups (ERGs)

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

Base Compensation Range

$100,000 — $125,000 USD