Digital Operations Manager

FashionUnited; Bensalem Township (Bucks County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Generous Employee Discount

Paid Holidays

Summer Hours

PTO (Paid Time Off)

Bonus Plan

Affordable Health Insurance

Retirement Contributions

Job summary

SNIPES USA is seeking a Digital Operations Manager to own the day-to-day operation and strategic direction of SNIPESUSA.com and the SNIPES app. You will translate merchandising and marketing priorities into actionable plans across web and app experiences, ensuring quality, speed, and conversion.

In this role you’ll lead a team, collaborate with merchandising and development, optimize search and product discovery in Algolia, and drive data-driven improvements using GA4 and ContentSquare.

Qualifications

• 3–5 years in ecommerce ops, digital merchandising, or site/app management.
• Experience with SFCC, Algolia, GA4, ContentSquare.
• Strong understanding of web and app platforms and CMS tools; HTML/CSS knowledge.
• Proven end-to-end ownership delivering issues with dev teams.
• Ability to set direction and priorities for a digital storefront.
• Analytical skills to turn GA4/ContentSquare data into actions.
• Experience mentoring team members.
• Product-minded with roadmap ownership.
• Confident communicator and cross-functional collaborator.

Responsibilities

• Own day-to-day operation, quality, and performance of SNIPESUSA.com and the SNIPES app.
• Set operational direction and translate goals into executable plans for web and app.
• Lead build and optimization of homepage features, landing pages, carousels, and blocks.
• Own site search/product discovery strategy in Algolia with AI-powered features.
• Collaborate with merchandising and development to shape web/app roadmap.
• Oversee major app initiatives and releases, ensuring alignment with digital strategy.
• Configure and troubleshoot SFCC or equivalent platforms; drive backend issues to resolution.
• Analyze site/app performance with GA4 and ContentSquare; turn data into improvements.
• Lead A/B testing, QA, and launch coordination for significant features.
• Evaluate emerging tools to improve speed, quality, customer experience.
• Guide, mentor, and develop the team.

Skills

Web platforms

CMS tools

HTML/CSS

Tools

SFCC

Algolia

GA4

ContentSquare

Job description

Overview

Reporting to the Director of Digital Merchandising, the Digital Operations Manager owns the day-to-day operation and continuous improvement of SNIPESUSA.com and the SNIPES app. This role sets operational direction for the digital storefront and leads execution across content, features, site functionality, search, and performance - turning merchandising and marketing priorities into a clear, executable plan.

The Digital Operations Manager provides strategic oversight of the full digital experience, including the app, while delegating day-to-day app ownership to their direct reports, whom this role guides and develops. Working across the ecommerce stack the Manager pairs hands-on technical problem-solving with strategic ownership: driving issues to resolution, shaping the roadmap with merchandising and development, and raising the bar on quality, speed, and conversion.

Responsibilities

• Own the day-to-day operation, quality, and performance of SNIPESUSA.com, and provide strategic oversight of the SNIPES app.
• Set operational direction and priorities for the digital storefront, translating business goals into an executable plan across web and app.
• Lead the build and optimization of homepage features, landing pages, carousels, promotional blocks, and core site functionality.
• Own site search and product discovery strategy in Algolia, including AI-powered search, recommendations, and personalization to drive findability and conversion.
• Partner with merchandising and development to shape and prioritize the web and app roadmap, balancing business impact, effort, and customer value.
• Provide oversight and final review of major app initiatives and releases to ensure alignment with digital strategy and brand standards, while their team manages day-to-day app ownership.
• Configure, troubleshoot, and optimize within SFCC or a comparable platform, and drive complex backend issues to resolution end-to-end with development teams and vendors.
• Analyze site and app performance using GA4 and ContentSquare, turning data into prioritized improvements and clear recommendations for leadership.
• Lead A/B testing, QA, and launch coordination for significant features and modules.
• Evaluate and pilot emerging tools — including AI-assisted content, merchandising, and analytics workflows — to improve speed, quality, and the customer experience.
• Guide, mentor, and develop their team, providing direction, feedback, and growth support.
• Hold cross-functional partners and vendors accountable to shared goals, surfacing friction directly and in real time.
• Identify and implement process improvements to streamline workflows and increase operational efficiency.
• Stay ahead of ecommerce, app, and AI trends, bringing new ideas to the SNIPES digital experience.

Qualifications

• 3–5 years of experience in ecommerce operations, digital merchandising, or site/app management.
• Experience with — or strong familiarity with platforms comparable to — SFCC, Algolia, GA4, and ContentSquare.
• Strong understanding of web and app platforms, CMS tools, and working knowledge of HTML/CSS.
• Demonstrated end-to-end ownership: a track record of driving issues to resolution with development teams and vendors without needing escalation.
• Experience setting direction and priorities for a digital storefront, and shaping — not just executing — the roadmap.
• Strong analytical skills, with the ability to turn GA4 and ContentSquare data into action and clear recommendations.
• Experience guiding, mentoring, or developing other team members.
• A product-minded approach, comfortable with roadmap prioritization and owning outcomes.
• Confident communicator and collaborator who can push back constructively and hold cross-functional partners accountable.

Special Requirements

• Occasional evening or weekend work required during peak periods or major launches.

Cultural Success Factors

• Enthusiasm for the brand
• Consumer obsessed
• Ownership mindset
• Adaptable and flexible
• Disciplined and self-motivated

Benefits with SNIPES

• Generous Employee Discount
• Paid Holidays
• Summer Hours
• PTO (Paid Time Off)
• Bonus Plan
• Affordable Health Insurance
• Retirement Contributions

Snipes USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws.