Lifecycle Marketing Advisor New Remote - United States

Inspira Education Group; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Inspira Education Group is seeking a Lifecycle Marketing Advisor to lead and build their lifecycle marketing function from the ground up. This strategic advisory role will shape customer journeys and enhance engagement while directly contributing to transforming educational outcomes for students globally.

Benefits

100% coverage of health, vision, and dental benefits

Flexible Paid-time Off

Significant Company Equity

Learning and Development Budget

401k with matching

Qualifications

• Proven experience in building lifecycle marketing programs.
• Familiarity with marketing analytics and customer journey mapping.
• A strategic mindset with long-term vision.

Responsibilities

• Define vision and roadmap for lifecycle marketing.
• Partner with the CEO and Revenue team on KPIs.
• Guide the implementation of marketing infrastructure.

Skills

Lifecycle Marketing

Customer Engagement

Data Analysis

Segmentation

Storytelling

Tools

HubSpot

Salesforce Marketing Cloud

Segment

Klaviyo

Iterable

Job description

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.

As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.

As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).

About Us

We’re a mission-driven company at the intersection of education and technology, helping people unlock life-changing outcomes through high-touch, personalized services. Our brands have grown through grit, empathy, and operational excellence — but now, we’re ready to take lifecycle marketing from a tactical experiment to a core growth engine.

We’re looking for a Lifecycle Marketing Advisor who can be our strategic architect, hiring partner, and technical guide as we build this function from the ground up. This isn’t just about email flows — this is about building meaningful customer journeys that create trust, drive engagement, and deliver revenue.

This is currently a consulting/advisory role and not a full-time role, but depending on the performance would like to consider moving into a full-time role.

What You’ll Do

1. Strategic Leadership

Define the vision and roadmap for lifecycle marketing across the entire customer journey (from lead to alumni).

Help prioritize initiatives across email, SMS, push, in-app messaging, retargeting, and more.

Partner with the CEO and Revenue team to identify key KPIs, retention levers, and monetization opportunities.

2. Team & Talent Support

Partner in hiring a full-time Lifecycle Marketing Manager — helping define the role, vet candidates, and guide onboarding.

Act as an ongoing thought partner and coach to the Lifecycle Marketing team.

3. Infrastructure Setup

Audit and recommend the right ESP, CDP, and CRM tools based on our needs, tech stack, and budget.

Guide the implementation of lifecycle infra and data architecture that supports segmentation, personalization, and automation at scale.

4. Executional Excellence (Advisory Only)

Review campaign calendars, automations, and segmentation plans to ensure strategic alignment.

Help shape creative and copy direction with a customer-first lens.

Identify gaps in journey orchestration and advise on experiments to test.

You Might Be a Great Fit If You...

Have built and scaled lifecycle programs in the marketplace, services, or high-ACV B2C environments.

Are fluent in tools like Iterable, Klaviyo, Customer.io, HubSpot, Segment, Braze, or Salesforce Marketing Cloud — but tool-agnostic in your thinking.

Balance data and emotion, understanding that the lifecycle is both science and storytelling.

Have hired, led, or mentored lifecycle teams and know how to spot great talent.

Are as comfortable thinking long-term as you are getting into the weeds.

Have a generous spirit — you enjoy advising, elevating others, and sharing your playbooks.

What Success Looks Like

You’ve helped us hire a best-in-class Lifecycle Marketer within 90 days.

The right tech stack is in place to support segmentation, triggers, attribution, and reporting.

We have a clear 6–12 month lifecycle roadmap, grounded in data and aligned with business goals.

Our lifecycle programs are driving measurable uplift in lead-to-purchase conversion, activation, and LTV.

You’ve empowered the team to own and scale this channelwith confidence and clarity.

Why Join Us

You’ll work with our co-founder and have a direct impact on building this organization

You’ll get to shape the lifecycle from Day 0 —no tech debt, no legacy systems.

You’ll have high leverage and high impact with low time commitment.

You’ll play a critical role in building a company that actually helps people change their lives.

Why you'll love Inspira

• Amazing people with a great vision and values
• Ability to work directly with co-founders and drive impact super quickly
• Your work directly impacts the lives and careers of students across the globe
• Remote-first team across the US and Canada
• 100% coverage of health, vision, and dental benefits
• Flexible Paid-time Off
• Ownership - Significant Company Equity as part of a compensation package
• Learning and Development Budget
• Retirement Savings Plans - 401k with matching
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• Note: certain benefits are not provided to 1099 contract worker

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.

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What was your tech stack as a lifecycle marketer? *

What specific conversion goals have you worked towards as a lifecycle marketer? (e.g., app activations, free trial sign-ups, product demo/free consultation sign ups) *

How many years of experience do you have using HubSpot’s marketing hub for email marketing? (If you have not used Hunspot, then totally fine, mark it as N/A) *

Have you ever been the hiring manager to hire a lifecycle marketer? If so, how many have you hired and what was their background (e.g., entry level, mid level, etc.) *

(If the answer to question 5 is yes, please answer this question; otherwise, please skip it) Over the course of your career, how many lifecycle marketing candidates would you say you have interviewed? An approximate number is fine. *

(If the answer to question 5 is yes, please answer this question, otherwise please skip it) How many stages did your interview process have? *

(If the answer to question 5 is yes, please answer this question, otherwise please skip it) Were you responsible for conducting technical assessments for potential lifecycle marketing hires? *

What is your expected hourly compensation to support us as a freelance consultant? *

How many hours per week are you available to support us on a freelance basis? *