Lifecycle Growth Manager - Fintech

FloatMe; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

FloatMe is seeking a Lifecycle Marketing Manager to own the end-to-end customer journey within the fintech space. Lead data-driven strategies to convert leads, engage users, and retain customers across multi-channel communications.

You will design automated onboarding journeys, run win-back and retention campaigns, and collaborate with Product and Member Experience teams to ensure campaigns align with product launches while complying with financial service guidelines.

Qualifications

• 5+ years in marketing with a strong focus on lifecycle management.
• Experience in financial services or fintech is required.
• Proven ability to author communications that drive onboarding completion and feature adoption.

Responsibilities

• Develop strategies to increase engagement, retention and app usage.
• Design automated onboarding journeys to convert leads and onboard users.
• Execute win-back and retention campaigns to reduce attrition.
• Collaborate with Product Team to align marketing with product launches.
• Coordinate with Member Experience to manage inbound communications due to campaigns.
• Write clear, compliant communications across emails, push notifications, and in-app banners.

Skills

Lifecycle marketing

Segmentation

Automated sequencing

Analytics

Project management

Creative & aesthetics

Tools

Iterable

CRM software

Job description

FloatMe is seeking a Lifecycle Marketing Manager to own the end-to-end customer journey within the fintech space. Lead data-driven strategies to convert leads, engage users, and retain customers across multi-channel communications.

You will design automated onboarding journeys, run win-back and retention campaigns, and collaborate with Product and Member Experience teams to ensure campaigns align with product launches while complying with financial service guidelines.