Fintech Lifecycle Marketing Leader

Doist; San Antonio (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

FloatMe is seeking a Lifecycle Marketing Manager to lead end‑to‑end customer journeys in a fintech environment. You will craft data‑driven strategies to convert leads, engage active users, and retain customers through personalized multi‑channel communications.

You will design automated onboarding journeys, implement re‑engagement campaigns, and collaborate with Product and Member Experience teams to align messaging with product launches and support inbound volumes.

Qualifications

• 5+ years in marketing with strong focus on customer lifecycle and engagement.
• Financial services/fintech experience is required.
• Proven ability to drive user onboarding and retention through automated communications.

Responsibilities

• Develop end‑to‑end lifecycle marketing strategies to boost engagement and app usage.
• Design automated onboarding communications to convert leads into members.
• Execute re‑engagement and win‑back campaigns to prevent attrition.
• Collaborate with Product and Member Experience teams on messaging and workflows.
• Create clear emails, push notifications, and in‑app banners for multi‑channel journeys.
• Manage Iterable and transactional communications with compliance in mind.
• Run A/B tests and analyze data to improve conversion metrics.

Skills

Lifecycle marketing

Segmentation

Data‑driven decisions

Project management

Education

Bachelor's degree in Marketing

Tools

Iterable

CRM systems

Job description

FloatMe is seeking a Lifecycle Marketing Manager to lead end‑to‑end customer journeys in a fintech environment. You will craft data‑driven strategies to convert leads, engage active users, and retain customers through personalized multi‑channel communications.

You will design automated onboarding journeys, implement re‑engagement campaigns, and collaborate with Product and Member Experience teams to align messaging with product launches and support inbound volumes.