Fintech Lifecycle Growth Lead

Doist; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

FloatMe is seeking a Lifecycle Marketing Manager to own the end-to-end customer journey in a fintech environment, reporting to the VP of Marketing. You will develop data-driven strategies to convert leads, engage active users, and retain customers through personalized multi-channel communications.

Responsibilities include strategic lifecycle management, onboarding automation in Iterable, retention and win-back campaigns, and collaboration with Product and Analytics to optimize messaging,

Qualifications

• 5+ years of marketing experience with focus on existing customer engagement and lifecycle management.

Responsibilities

• Develop comprehensive lifecycle marketing strategies to increase engagement, retention, and app usage.

Skills

Lifecycle marketing

Marketing automation

CRM systems

A/B testing

Analytics

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Iterable

CRM platforms

Job description

FloatMe is seeking a Lifecycle Marketing Manager to own the end-to-end customer journey in a fintech environment, reporting to the VP of Marketing. You will develop data-driven strategies to convert leads, engage active users, and retain customers through personalized multi-channel communications.

Responsibilities include strategic lifecycle management, onboarding automation in Iterable, retention and win-back campaigns, and collaboration with Product and Analytics to optimize messaging,