Lifecycle Growth & Experimentation Manager

Apply; New York (NY); Hybrid; USD 160,000 - 185,000; Full time

Benefits offered by this job

401(k) match

Health insurance options

Disability coverage

Life insurance

Unlimited paid time off

Job summary

Gen seeks a Product Growth & Experimentation Manager, User Lifecycle, to lead MoneyLion’s Growth & Retention initiatives. You will own the experimentation backbone and the automation layer powering personalized engagement at scale, setting objectives and guardrails for AI decisioning.

You’ll collaborate with Product, Engineering, Data Science, Analytics, and Lifecycle teams to accelerate growth while balancing user value with monetization goals.

Qualifications

• 7+ years in growth marketing, product-led growth, marketing analytics, experimentation, or marketing automation / martech.
• Deep experimentation expertise - incrementality design, attribution, and the statistical rigor to interpret significance.
• Hands-on experience with marketing automation platforms (Iterable / Braze, Hightouch, AID, or similar) and a modern data stack (Snowflake, Amplitude, Segment).
• Proven ability to scale revenue and user base through lifecycle optimization and data-informed product enhancements.
• Advanced experience with segmentation, cohort analysis, retention modeling, and lifetime value (LTV) frameworks.
• Entrepreneurial mindset - works well in ambiguity, prioritizes impact, and drives initiatives forward.
• Strong communicator able to translate data into clear stories for stakeholders and executives.
• Ownership mindset - takes initiative and delivers projects end-to-end.
• Comfort operating AI / ML decisioning and supervising AI agents and automated workflows.

Responsibilities

• Build and own MoneyLion’s experimentation framework - holdouts, CRO, and A/B testing and the attribution methods across activation, monetization, retention, expansion.
• Own the decisioning / automation layer: AID / Hightouch orchestration feeding Iterable, in-app, and ads.
• Lead high-impact, cross-functional initiatives across growth and monetization touchpoints.
• Enhance performance by analyzing funnels, running tests, and optimizing journeys for conversion and retention.
• Promote a test-and-learn culture and data-first decision making.
• Design tests with lifecycle managers and translate readouts into automation improvements.
• Support monetization and pricing decisions with rigorous experiment design and clean reads.
• Supervise AI agents and set guardrails for their operation.
• Identify opportunities and solve business, data, and technical challenges proactively.

Skills

Growth marketing

Experimentation

Marketing analytics

A/B testing

Data-driven

Tools

Iterable

Braze

Hightouch

AID

Snowflake

Amplitude

Segment

Job description

Gen seeks a Product Growth & Experimentation Manager, User Lifecycle, to lead MoneyLion’s Growth & Retention initiatives. You will own the experimentation backbone and the automation layer powering personalized engagement at scale, setting objectives and guardrails for AI decisioning.

You’ll collaborate with Product, Engineering, Data Science, Analytics, and Lifecycle teams to accelerate growth while balancing user value with monetization goals.