Lifecycle Email Marketing Specialist - Remote & On-Site

Gosnaphop; Fort Worth (TX); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Job summary

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing or related field.
• Experience in email and SMS marketing campaigns.
• Experience with marketing automation platforms.

Responsibilities

• Create and execute email marketing campaigns aligned with engagement and growth.
• Develop audience-targeted content and messaging to improve interaction and conversions.
• Build and optimize automated customer journeys across lifecycle.
• Collaborate with marketing, compliance, creative, and business teams for consistent messaging.
• Analyze campaign performance and provide optimization recommendations.
• Implement audience segmentation and personalization strategies, including testing.
• Manage timelines and coordinate deliverables across stakeholders.
• Maintain evergreen content to keep messaging accurate and relevant.
• Stay informed on trends in digital marketing and customer communications.
• Review campaigns for process improvements and efficiency.
• Ensure all email and SMS comply with regulations and standards.

Skills

Email marketing

SMS marketing

Campaign management

Marketing automation

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Salesforce Marketing Cloud

HubSpot

Job description