Lifecycle CRM Architect for iLottery

Visa Hunt; United States; On-site; USD 110,000 - 170,000; Full time

Job summary

Scientific Games is seeking a CRM & Lifecycle Marketing Manager to drive loyalty and iLottery growth. You will design scalable, data-driven CRM programs, collaborate with Growth Marketing and Loyalty teams, and optimize campaigns across jurisdictions using Optimove.

You will translate behavior and business goals into personalized lifecycle strategies, improve engagement, and report on performance to maximize jurisdiction ROI and player value.

Qualifications

• Proven CRM experience in digital gaming, lottery, or consumer engagement.
• Hands-on with Optimove or similar CRM platforms and data models.
• Experience building automated workflows, segmentation, and personalization.
• Excellent communication and stakeholder management skills.

Responsibilities

• Define lifecycle strategies across onboarding, activation, retention, loyalty, and churn.
• Lead platform optimization and roadmap discussions for Optimove and related tools.
• Identify opportunities to improve engagement and revenue by customer behavior.
• Collaborate with marketing, product, iLottery, and loyalty teams to run campaigns.
• Support data mapping, segmentation, attribution, and monthly/quarterly reviews.

Skills

CRM expertise

Optimove

Stakeholder management

Data-driven marketing

Segmentation

Tools

Optimove

Job description

Scientific Games is seeking a CRM & Lifecycle Marketing Manager to drive loyalty and iLottery growth. You will design scalable, data-driven CRM programs, collaborate with Growth Marketing and Loyalty teams, and optimize campaigns across jurisdictions using Optimove.

You will translate behavior and business goals into personalized lifecycle strategies, improve engagement, and report on performance to maximize jurisdiction ROI and player value.