Lifecycle Coordinator

Choice Hotels International; Scottsdale (AZ); On-site; USD 66,000 - 77,000; Full time

Job summary

Choice Hotels International is seeking a Lifecycle Coordinator to ensure accurate representation and bookability of Choice-branded hotels across distribution channels during openings, rebrands, suspensions, reinstatements, and terminations. This role upholds data integrity, rate accuracy, and seamless distribution across OTA, GDS, and direct platforms, impacting visibility and revenue.

This is an individual contributor role with four days onsite in Scottsdale, AZ, collaborating with Property

Qualifications

• Experience in customer service, hotel operations, hospitality support, or customer-facing roles.
• Experience with hotel onboarding, distribution setup, rate loading, or connectivity.
• Working knowledge of hospitality reservation or distribution systems.
• Familiarity with GDS, OTA connectivity, or hotel distribution operations.
• Prior hotel openings, rebrands, or lifecycle support experience.

Responsibilities

• Ensure hotel content (rates, descriptions, amenities, policies, imagery) is accurate across all booking channels.
• Identify and resolve discrepancies affecting booking accuracy, guest experience, or revenue.
• Coordinate end-to-end system setup for openings, rebrands, and relaunches.
• Execute lifecycle changes with precision to prevent disruptions and confusion.
• Perform system validation checks, including GDS initialization and test bookings.
• Manage data integration from Propel into Choice systems and ensure connectivity.
• Coordinate GDS switches and OTA distribution updates for onboarding and brand transitions.
• Support cross-functional collaboration to keep hotels guest-ready and visible.
• Troubleshoot issues and contribute to process improvements for efficiency.

Skills

Problem solving

Communication

Organizational skills

Time management

Multitasking

Attention to detail

Education

High school diploma or GED

Associates degree or higher preferred

Tools

Microsoft Office

ServiceNow

GDS systems

OTA connectivity

Job description

JOB SUMMARY:

The Lifecycle Coordinator plays a critical role in ensuring Choice-branded hotels are accurately represented and fully bookable across all distribution channels throughout key lifecycle events, including openings, rebrands, suspensions, reinstatements, and terminations. This role is responsible for the integrity of hotel data, rate accuracy, and seamless distribution across OTA, GDS, and direct booking platforms—directly impacting hotel visibility, guest booking experience, and revenue performance. Serving as a key operational partner, the Coordinator collaborates cross-functionally with Property Support, Distribution, and IT teams to execute timely updates, resolve system discrepancies, and ensure hotels transition smoothly into market. This is an individual contributor role with no direct reports, operating within a high-volume, fast-paced support environment.

JOB SUMMARY:

The Lifecycle Coordinator plays a critical role in ensuring Choice-branded hotels are accurately represented and fully bookable across all distribution channels throughout key lifecycle events, including openings, rebrands, suspensions, reinstatements, and terminations. This role is responsible for the integrity of hotel data, rate accuracy, and seamless distribution across OTA, GDS, and direct booking platforms—directly impacting hotel visibility, guest booking experience, and revenue performance. Serving as a key operational partner, the Coordinator collaborates cross-functionally with Property Support, Distribution, and IT teams to execute timely updates, resolve system discrepancies, and ensure hotels transition smoothly into market. This is an individual contributor role with no direct reports, operating within a high-volume, fast-paced support environment.

Note: This role is 4 days onsite in Scottsdale, AZ not eligible for visa sponsorship now or in the future.

RESPONSIBILITIES:

Distribution & Data Integrity

• Ensure hotel content (rates, descriptions, amenities, policies, and imagery) is accurate, complete, and consistently displayed across all booking channels.
• Proactively identify and resolve discrepancies that could impact booking accuracy, guest experience, or revenue.

Hotel Onboarding & Lifecycle Execution

• Coordinate end-to-end system setup and activation for new hotel openings, rebrands, and relaunches, including pre-sale readiness.
• Execute lifecycle changes (suspensions, reinstatements, terminations) with precision to prevent booking disruption and guest confusion.
• Perform system validation checks, including GDS initialization and test bookings, to confirm successful activation.

System & Distribution Coordination

• Manage data integration from Propel into Choice systems, ensuring accurate property setup and connectivity.
• Coordinate GDS switches and OTA distribution updates for onboarding and brand transitions.
• Support secondary name updates and ensure changes are reflected across all platforms and stakeholders.

Cross-Functional Collaboration

• Partner with internal teams (Property Support, Distribution, IT, and Operations) to ensure hotels are guest-ready and visible at the appropriate time.
• Serve as a primary point of contact for lifecycle-related system questions and issue resolution.

Issue Resolution & Continuous Improvement

• Troubleshoot system or distribution issues, escalating as needed to drive timely resolution.
• Identify recurring issues and provide input on process improvements to enhance efficiency, accuracy, and scalability.

QUALIFICATIONS:

Employment Experience

• One to three years of experience in a customer service, hotel operations, hospitality support, or customer-facing role is strongly preferred.
• Experience supporting hotel onboarding, distribution setup, rate loading, or connectivity across online travel agency and booking platforms is strongly preferred.
• Working knowledge of hospitality reservation, central management, or distribution systems is preferred.
• Experience with GDS, OTA connectivity, or hotel distribution operations is preferred.
• Prior hotel industry experience, including exposure to openings, rebrands, or lifecycle support processes, is preferred.

Technical Skills

• Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word, with the ability to manage data and communicate clearly.
• Proficiency with trouble ticket applications, such as ServiceNow, or similar customer support, reporting, and database tools.
• Familiarity with hotel distribution systems, OTA platforms, GDS workflows, or related reservation technologies is preferred.

Additional Skills & Competencies

• Strong problem-solving and critical-thinking skills, with the ability to identify issues and support timely resolution.
• Strong verbal, written, and listening communication skills, with the ability to work effectively across teams and support partners.
• Excellent interpersonal, organizational, and time-management skills, with strong attention to detail and follow-through.
• Ability to manage multiple priorities in a fast-paced environment while maintaining accuracy and service quality.

Education Requirements

• High school diploma or GED required. Associates degree or higher education preferred.

Salary Range:

The salary range for this position is $65,698 - $77,292.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee