Area Manager, Franchise Performance

Choice Hotels International, Inc.; Maryland; Remote; USD 76,000 - 89,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off for holidays, vacation,,

Retirement and health savings benefits

Employee recognition programs

Discounts at Choice hotels worldwide

Job summary

Choice Hotels International, Inc. is seeking an Area Manager to support a portfolio of Econo Lodge and Rodeway Inn properties across the central United States.

The role focuses on analyzing performance, identifying improvement opportunities, and delivering on-site and virtual consultations to boost guest satisfaction, revenue, and profitability. The position involves coordinating with cross-functional teams, maintaining owner relationships, and managing a remote portfolio with approximately 10%

Qualifications

• At least five years of hotel-level leadership experience or related experience.
• Experience analyzing performance data to drive improvements in hotel operations or business results.
• Experience consulting with hotel owners, operators, or similar stakeholders.
• Strong knowledge of hotel operations, guest services, and P&L statements.
• Proficient in Microsoft Outlook, Excel, PowerPoint, and Word.
• Ability to use Salesforce for documentation.
• Ability to interpret performance data using tools and systems like STR, GIS/Medallia, Cvent, Workday, Concur, Zoom, Tableau.

Responsibilities

• Analyze hotel performance and workflows to identify opportunities for improvement across the portfolio.
• Deliver on-site and virtual consultations with owners using tools and performance insights.
• Advise owners on strategies to improve guest satisfaction, revenue, profitability, and growth.
• Develop action plans and provide post-consultation follow-up correspondence.
• Maintain records in Salesforce and track consultation effectiveness.

Skills

Hotel operations

Analytical judgment

Consultative communication

Relationship building

Remote portfolio management

Education

Associate or bachelor’s degree

Tools

Salesforce

Excel

PowerPoint

Word

Outlook

Job description

JOB SUMMARY:

The Area Manager serves as a trusted advisor to a portfolio of hotel owners across the central United States, with primary support for Econo Lodge and Rodeway Inn properties. The role analyzes hotel performance, identifies opportunities, and provides on-site and virtual consultations intended to improve guest satisfaction, revenue, and profitability. The Area Manager connects owners with operational, sales, revenue, training, and execution resources across Choice Hotels. This individual contributor collaborates with Area Managers, Area Directors, and cross-functional partners while maintaining direct relationships with hotel owners. Success requires hotel operations knowledge, analytical judgment, consultative communication, relationship building, and effective management of a remote portfolio.

RESPONSIBILITIES:

Analyze hotel performance and workflow data from internal and external sources to identify the most significant opportunities to improve performance across the assigned portfolio. Deliver effective and consistent on-site and virtual consultations using appropriate tools, resources, and performance insights. Advise owners on strategies designed to improve guest satisfaction, top-line revenue, profitability, and portfolio growth. Develop consultation action plans and provide timely post-consultation follow-up correspondence. Maintain accurate property, ownership, consultation, and management records in Salesforce. Monitor consultation effectiveness through regional vice president feedback, Owner Engagement Index surveys, and stakeholder adoption of recommended actions. Maintain current knowledge of Choice programs, franchise requirements, operating practices, market trends, and industry conditions. Collaborate with cross-functional teams and connect owners with resources addressing operational, sales, revenue, training, and execution needs. Communicate unusual property-performance trends, ownership‑engagement concerns, and relevant competitive intelligence to the Director, Franchise Performance & Activation. Support franchise growth by partnering with regional vice presidents of franchise sales to identify franchise opportunities and develop leads. Participate in franchise association activities, communications, and relevant corporate initiatives. Gather and share industry intelligence, market trends, risks, opportunities, and effective practices with franchisees, peers, and corporate partners. Apply Choice cultural values and performance principles in interactions with franchisees, colleagues, and internal stakeholders. Communicate effectively through virtual meetings, telephone, email, and text while independently managing portfolio and project priorities.

QUALIFICATIONS:

Employment Experience: At least five years of hotel-level leadership experience or other relevant related experience. Demonstrated experience analyzing performance information and using findings to improve hotel operations or business results. Experience consulting with, training, or influencing hotel owners, operators, or comparable business stakeholders. Demonstrated record of supporting hotel‑performance improvement. Experience balancing portfolio responsibilities, deadlines, and concurrent project‑support requests. Technical Skills: Working knowledge of hotel operations, guest-service diagnostics, action planning, property systems, sales and marketing, and profit-and-loss statements. Proficiency with Microsoft Outlook, Excel, PowerPoint, and Word. Ability to use Salesforce for property, ownership, and consultation documentation. Ability to interpret performance and workflow information using systems and sources that may include STR, GIS/Medallia, Cvent, Workday, Concur, Zoom, Tableau, Profitability Benchmarking/HotStats, Okta/MFA, Business Intelligence, and related corporate reporting systems. Ability to communicate through virtual meetings, telephone, email, and text. Additional Skills & Competencies: Strong analytical judgment and data-management ability. Excellent written, verbal, consultative, and results-focused communication. Strong relationship-building, listening, training, consulting, influencing, and persuasion skills. Effective organization, time management, accountability, and follow-through. Self-directed approach with the ability to manage multiple priorities and deliver results in a remote-work environment. Education Requirements: Associate or bachelor’s degree in a related field, or an equivalent combination of education and relevant work experience. No required certification or professional credential is specified in the source posting.

WORK LOCATION AND TRAVEL:

This is a remote, home-based role requiring residence within the United States. The associate will collaborate virtually with Choice team members and leadership through Zoom and may periodically travel to Choice offices in Rockville, Maryland, or Scottsdale, Arizona. Approximately 10% nationwide travel is required to attend meetings.

SALARY RANGE:

The salary range for this position is $75,553 - $88,886. Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Choice’s Cultural Values

• Welcome and Respect Everyone
• Be Bold
• Be Quick
• Listen
• Be Curious
• Show Integrity

Choice’s Leadership Principles

• Act with Intention
• Lead with Authenticity
• Grow & Deliver

CONNECT THE WORLD THROUGH THE POWER OF HOSPITALITY

We bring together the people, brand and technology that enable the success of others – welcoming every guest, every partner, everywhere their journey takes them.

Visit http://careers.choicehotels.com to learn more.