Lifecycle Coordinator

Choice Hotels International, Inc.; Scottsdale (AZ); On-site; USD 66,000 - 77,000; Full time

Benefits offered by this job

Discounts at Choice hotels worldwide

Competitive benefits

Job summary

Choice Hotels International, Inc. is seeking a Lifecycle Coordinator to ensure Choice-branded hotels are accurately represented and fully bookable across distribution channels during openings, rebrands, suspensions, reinstatements, and terminations.

This role emphasizes data integrity, rate accuracy, and seamless distribution across OTA, GDS, and direct platforms. The Coordinator will partner with Property Support, Distribution, and IT to execute timely updates, resolve system discrepancies, and

Qualifications

• High school diploma or GED required.
• Associates degree or higher preferred.
• 1-3 years in customer service, hotel operations, hospitality support, or customer-facing role preferred.
• Experience with hotel onboarding, distribution setup, rate loading, or connectivity across OTA and booking platforms is preferred.
• Working knowledge of hospitality reservation, central management, or distribution systems preferred.
• Experience with GDS, OTA connectivity, or hotel distribution operations preferred.

Responsibilities

• Ensure hotel content is accurate across all booking channels.
• Coordinate end-to-end system setup for openings, rebrands, relaunches, and lifecycle changes.
• Validate system updates and perform tests (GDS, bookings) to confirm activation.
• Collaborate with Property Support, Distribution, IT, and Operations teams.
• Troubleshoot distribution issues and contribute to process improvements.

Skills

Customer service

Hospitality operations

GDS connectivity

Data integrity

Communication skills

Time management

Problem solving

Cross-functional collaboration

Education

High school diploma or GED

Associates degree or higher

Tools

ServiceNow

Excel

PowerPoint

Word

Job description

JOB SUMMARY:

The Lifecycle Coordinator plays a critical role in ensuring Choice-branded hotels are accurately represented and fully bookable across all distribution channels throughout key lifecycle events, including openings, rebrands, suspensions, reinstatements, and terminations. This role is responsible for the integrity of hotel data, rate accuracy, and seamless distribution across OTA, GDS, and direct booking platforms—directly impacting hotel visibility, guest booking experience, and revenue performance. Serving as a key operational partner, the Coordinator collaborates cross-functionally with Property Support, Distribution, and IT teams to execute timely updates, resolve system discrepancies, and ensure hotels transition smoothly into market. This role also acts as a frontline resource for lifecycle-related system inquiries and issue resolution. This is an individual contributor role with no direct reports, operating within a high-volume, fast-paced support environment. Note: This role is 4 days onsite in Scottsdale, AZ not eligible for visa sponsorship now or in the future.

RESPONSIBILITIES:

• Distribution & Data Integrity Ensure hotel content (rates, descriptions, amenities, policies, and imagery) is accurate, complete, and consistently displayed across all booking channels. Proactively identify and resolve discrepancies that could impact booking accuracy, guest experience, or revenue.
• Hotel Onboarding & Lifecycle Execution Coordinate end-to-end system setup and activation for new hotel openings, rebrands, and relaunches, including pre-sale readiness. Execute lifecycle changes (suspensions, reinstatements, terminations) with precision to prevent booking disruption and guest confusion. Perform system validation checks, including GDS initialization and test bookings, to confirm successful activation.
• System & Distribution Coordination Manage data integration from Propel into Choice systems, ensuring accurate property setup and connectivity. Coordinate GDS switches and OTA distribution updates for onboarding and brand transitions. Support secondary name updates and ensure changes are reflected across all platforms and stakeholders.
• Cross-Functional Collaboration Partner with internal teams (Property Support, Distribution, IT, and Operations) to ensure hotels are guest-ready and visible at the appropriate time. Serve as a primary point of contact for lifecycle-related system questions and issue resolution.
• Issue Resolution & Continuous Improvement Troubleshoot system or distribution issues, escalating as needed to drive timely resolution. Identify recurring issues and provide input on process improvements to enhance efficiency, accuracy, and scalability.

QUALIFICATIONS:

Employment Experience

• One to three years of experience in a customer service, hotel operations, hospitality support, or customer-facing role is strongly preferred.
• Experience supporting hotel onboarding, distribution setup, rate loading, or connectivity across online travel agency and booking platforms is strongly preferred.
• Working knowledge of hospitality reservation, central management, or distribution systems is preferred.
• Experience with GDS, OTA connectivity, or hotel distribution operations is preferred.
• Prior hotel industry experience, including exposure to openings, rebrands, or lifecycle support processes, is preferred.

Technical Skills

• Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word, with the ability to manage data and communicate clearly.
• Proficiency with trouble ticket applications, such as ServiceNow, or similar customer support, reporting, and database tools.
• Familiarity with hotel distribution systems, OTA platforms, GDS workflows, or related reservation technologies is preferred.

Additional Skills & Competencies

• Strong problem-solving and critical-thinking skills, with the ability to identify issues and support timely resolution.
• Strong verbal, written, and listening communication skills, with the ability to work effectively across teams and support partners.
• Excellent interpersonal, organizational, and time-management skills, with strong attention to detail and follow-through.
• Ability to manage multiple priorities in a fast-paced environment while maintaining accuracy and service quality.

Education Requirements

• High school diploma or GED required.
• Associates degree or higher education preferred.

Salary Range

The salary range for this position is $65,698 - $77,292.

Benefits

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Choice’s Cultural Values

• Welcome and Respect Everyone
• Be Bold
• Be Quick
• Listen
• Be Curious
• Show Integrity

Choice’s Leadership Principles

• Act with Intention
• Lead with Authenticity
• Grow & Deliver

CONNECT THE WORLD THROUGH THE POWER OF HOSPITALITY

We bring together the people, brand and technology that enable the success of others – welcoming every guest, every partner, everywhere their journey takes them.

Visit http://careers.choicehotels.com to learn more.