Lifecycle Associate

DraftKings Inc.; Las Vegas (NM); On-site; USD 54,000 - 68,000; Full time

Job summary

DraftKings Inc. is seeking a Lifecycle Associate to drive VIP player engagement and loyalty. You will engage with high-potential players, assess VIP eligibility, and shape onboarding to enhance the player experience. Join a data‑driven, fast‑paced team focused on delivering exceptional customer experiences.

Role requires a bachelor’s degree, 1+ year in client‑facing work, and willingness to travel, including nights and weekends. State gaming license requirements apply where needed.

Qualifications

• Bachelor’s degree in a related field.
• At least 1 year of experience in a client‑facing role.
• Analytical and solutions‑focused mindset.
• Adaptability in a fast‑paced, collaborative environment.
• Willingness to travel and work nights/weekends.
• Must obtain and maintain required State Gaming Licenses.

Responsibilities

• Engage with high-potential players through multiple channels to build strong, authentic relationships.
• Evaluate a player’s potential for placement in the DraftKings VIP Program.
• Develop and optimize strategies for player engagement and qualification.
• Provide feedback to improve onboarding for a positive player experience.
• Contribute to business acquisition for new state product launches.

Skills

Client-facing experience

Analytical mindset

Adaptability

Willingness to travel

Gaming license readiness

Education

Bachelor's degree

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

Join us as a Lifecycle Associate, where you’ll play an integral part in crafting unforgettable experiences for our high-potential and prospective VIP players. You will be at the forefront of customer service excellence and operational effectiveness to build and strengthen relationships with our customers. You’ll work to optimize our VIP engagement strategy to better understand the needs of our players and foster long-term loyalty.

What you’ll do as a VIP Sales Associate

• Engage with high-potential players through a variety of communication channels while creating strong, authentic relationships.

• Effectively evaluate a player’s potential for placement in the DraftKings VIP Program.

• Assist in developing and optimizing strategies for player engagement and qualification.

• Compile feedback to support improvements to the onboarding process that will continue to promote a positive player experience.

• Contribute to business acquisition efforts for new state product launches.

What you’ll bring

• Bachelor’s degree in a related field and at least 1 year of experience in a client‑facing role.

• An analytical and solutions‑focused mindset to achieve results for our customers.

• Adaptability in a fast‑paced, highly collaborative, and entrepreneurial environment.

• Willingness to travel and work nights and weekends.

• Must be able to obtain and maintain required State Gaming Licenses.

#LI-AC2

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 54,400.00 USD - 68,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.