Director, Performance Marketing

Segment (Twilio); Belmont (CA); On-site; USD 190,100 - 231,800; Full time

Benefits offered by this job

Comprehensive medical, dental, vision

401K match and ESPP

Paid time off and sick leave

Parental and pregnancy leave

Job summary

RingCentral seeks a Director, Performance Marketing to own and scale a full‑funnel paid performance engine in a senior leadership role. You will lead an in‑house team and manage two agencies, driving pipeline and revenue across SEM, paid social, programmatic, display, and affiliate channels for a B2B SaaS business.

You will oversee eight‑figure media budgets, implement a rigorous test‑and‑learn approach, and collaborate with Analytics, Marketing Ops, and other teams to optimize attribution and

Qualifications

• 10+ years of performance marketing experience with hands-on SEM, paid social/programmatic, and affiliate channels in B2B SaaS.
• 8+ years managing in‑house teams and external agency relationships with accountable outcomes.
• Experience owning eight‑figure annual media budgets with data‑driven allocation.
• Strong reporting/attribution capabilities and ability to translate data into business om narratives.

Responsibilities

• Own the multi‑channel performance marketing strategy across SEM, Paid Social, Programmatic, Display, CTV/OLV, and Affiliate - aligned to pipeline and revenue goals.
• Lead and develop an in‑house performance marketing team and manage two agency partners, ensuring quality, pacing, and ROI.
• Manage eight‑figure annual media budgets with rigorous spend efficiency and optimization.
• Build and own a full‑funnel measurement ecosystem—from impression to MQL to pipeline—partnering with Analytics and Marketing Ops on attribution.
• Drive a structured test‑and‑learn agenda across creative, targeting, keyword strategy, bidding, and landing pages; deliver actionable insights.
• Champion AI tools to improve workflow, audience targeting, bidding intelligence, and forecasting across channels.

Skills

Performance marketing

SEM

Paid social

Programmatic

Affiliate marketing

Team leadership

Agency management

Education

Bachelor's degree in Marketing or related

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Meta (Facebook) Ads

Programmatic DSPs

GA4

Tableau

Salesforce (SFDC)

Job description

Say hello to opportunities. If you’re looking to be part of what’s next in communication, you’re in the right place. At RingCentral, we believe the best customer experiences happen when humans and AI work together. Our agentic voice AI portfolio—AIR, AVA, and ACE—brings together automation, assistance, and insights across the entire conversation lifecycle. The result? More seamless, intelligent experiences for businesses everywhere. With $2.5B+ in ARR and $250M invested in R&D annually, we’re building the future of AI-powered business communications.

This is where you and your skills come in. We’re looking for: A Director, Performance Marketing to own and scale RingCentral’s full‑funnel paid performance engine. This is a senior leadership role for a practitioner‑leader with deep domain expertise across Paid Search (SEM), Paid Media (Paid Social, Programmatic, Display, CTV/OLV), and Affiliate Marketing. You will lead an in‑house team of performance marketers and manage two agency partners, driving measurable top‑of‑funnel and mid‑funnel pipeline impact at scale. You’ll work cross‑functionally with Analytics, Marketing Ops, Web Experimentation, and Integrated Marketing—bringing a sharp commercial mindset, a test‑and‑learn discipline, and a track record of delivering in B2B SaaS.

Job Responsibilities

• Own the multi‑channel performance marketing strategy across SEM, Paid Social, Programmatic, Display, CTV/OLV, and Affiliate - aligned to pipeline and revenue goals.
• Lead and develop an in‑house performance marketing team and manage two agency partners, holding all parties accountable to execution quality, pacing, and results.
• Manage eight‑figure annual media budgets across channels with rigorous spend efficiency, continuous optimization, and clear ROI accountability.
• Build and own a full‑funnel measurement ecosystem—from impression to MQL to pipeline - partnering with Analytics and Marketing Ops on attribution, tracking, and reporting.
• Drive a structured test‑and‑learn agenda across creative, targeting, keyword strategy, bidding, and landing pages; deliver insights that sharpen future investment decisions.
• Champion AI tools and automation to improve workflow efficiency, audience targeting, bidding intelligence, and performance forecasting across all channels.

To Succeed in This Role You Must Have Experience In

• 10+ years of performance marketing experience with hands‑on expertise across SEM, paid social/programmatic, and affiliate channels—B2B SaaS experience is required.
• Demonstrated track record of driving pipeline and revenue impact through multi‑channel paid programs at scale, with full‑funnel KPI ownership (MQL, Pipeline, Bookings, ROAS).
• 8+ years managing in‑house teams and external agency relationships with a track record of building high‑performing, accountable teams.
• Experience owning and managing eight‑figure annual media budgets with data‑driven channel allocation and spend efficiency.
• Strong platform fluency across Google Ads, Microsoft Ads, LinkedIn, Meta, programmatic DSPs, and affiliate tracking tools and vendors.
• Proficiency with reporting and attribution platforms (Tableau, SFDC, GA4)
• Clear, confident communicator—able to translate performance data into business‑level narratives for senior stakeholders.

Desired Qualifications

• Familiarity with CTV/OLV measurement, programmatic DSPs, and advanced audience segmentation strategies.
• Working knowledge of affiliate program compliance—fraud prevention, brand safety, attribution windows, and partner governance.
• Hands‑on use of AI tools to improve daily marketing workflows, campaign optimization, or performance forecasting.
• Bachelor's degree in Marketing, Business, Analytics, or equivalent work experience.

What we offer (varies between Intern, FTE & Temp‑FTE)

• Comprehensive medical, dental, vision, disability, life insurance
• Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits
• 401K match and ESPP
• Paid time off and paid sick leave
• Paid parental and pregnancy leave and new parent gift boxes
• Family-forming benefits (IVF, Preservation, Adoption etc.)
• Emergency backup care (Child/Adult/Pets)
• Employee Assistance Program (EAP) with counseling sessions available 24/7
• Free legal services that provide legal advice, document creation and estate planning
• Employee bonus referral program
• Student loan refinancing assistance
• Employee perks and discounts program

About RingCentral

RingCentral is a global leader in agentic voice AI–powered business communications, delivering an integrated platform for business phone, SMS, contact center, workforce engagement management, video collaboration, and messaging. As the communications layer connecting businesses and customers, RingCentral is the front door of business communication and is in the advantageous position to apply AI at every phase of the conversation journey — before, during, and after each interaction. Our agentic AI portfolio includes autonomous voice‑first AI agents that automate calls, assist in the moment, and analyze every interaction – enabling businesses to work smarter, respond faster, and connect more meaningfully with their customers. Visit ringcentral.com to learn more.

RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations for individuals with disabilities during our application and interview process.

If you are hired in California the compensation range for this position is between $190,100.00 and $231,800.00 for full‑time employees, in addition to eligibility for variable pay, equity, and benefits. Benefits may include, but are not limited to, health and wellness, 401k, ESPP, vacation, parental leave, and more! The salary may vary depending on your location, skills, and experience.

This role has an application deadline of September, 24th, 2026.