Lifecycle and Customer Marketing Manager

Anrok; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Equity stake

Health insurance

Learning stipend

Home office setup stipend

Office lunch

Annual team offsites

Job summary

Anrok is seeking a seasoned marketing leader in New York to own our lifecycle and customer marketing strategy within a hybrid work environment. You will drive programs that nurture customers from onboarding to advocacy, partner with Sales for outbound alignment, and leverage HubSpot for segmentation, automation, and analytics.

You will measure churn, cohort performance, and NPS while creating compelling content and events that boost engagement and revenue across our B2B SaaS platform.

Qualifications

• 5+ years of B2B SaaS marketing experience focused on lifecycle, customer marketing or growth marketing.
• Proven track record of improving customer retention and driving revenue through strategic programs.
• Hands‑on HubSpot experience including segmentation, automation, A/B testing, and performance analytics.
• Strong analytical skills with cohort analysis and campaign performance tracking.
• Excellent project management and ability to lead multi‑stakeholder initiatives.
• Strong communication and data‑driven optimization skills.

Responsibilities

• Own lifecycle marketing strategy and execution, auditing campaigns, align stakeholders on A/B roadmaps, run tests, report on performance.
• Develop outbound programs to engage prospects based on website engagement and marketing materials in collaboration with sales.
• Co‑develop customer marketing programs to drive engagement and advocacy, including webinars, events, case studies, referrals, and recognition initiatives.
• Co‑own customer retention by mapping onboarding journeys, identifying pain points, owning improvement roadmaps, and coordinating cross‑team implementations.
• Own HubSpot as the primary marketing automation platform, design emails, build workflows, and manage segmentation with cross‑functional alignment.
• Track key customer metrics (churn, satisfaction, NPS) and grow online presence on platforms like G2 to improve reviews and ratings.
• Create customer‑centric content and advocacy programs that turn customers into brand advocates and drive organic growth.

Skills

Lifecycle marketing

Customer marketing

Growth marketing

HubSpot

A/B testing

Analytics

Project management

Communication

Tools

HubSpot

G2

Job description

Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity. As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere. Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever‑changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance.

Responsibilities

• Own lifecycle marketing strategy and execution, including auditing current campaigns, aligning cross‑functional stakeholders on A/B test roadmaps, executing tests, and reporting on performance.
• Develop outbound marketing programs to engage prospective customers with targeted messages based on their engagement with our website and marketing materials as well as in collaboration with sales AEs.
• Co‑develop comprehensive customer marketing programs to drive engagement and advocacy, including educational webinars, community events, case study development, referral campaigns, and customer recognition initiatives.
• Co‑own customer retention by working with sales activation and account management teams to map ideal customer onboarding journeys, identify pain points and opportunities, own improvement roadmaps, and project manage cross‑team implementations.
• Own HubSpot as the primary marketing automation platform, designing email campaigns, building workflows, and managing customer segmentation. Align cross‑functional teams on customer segments and maintain differentiated communication strategies for each segment.
• Track key customer metrics including churn rate, and align with cross‑functional stakeholders to introduce new metrics such as customer satisfaction, NPS, etc. Own our online community presence with platforms such as G2 to help grow our total reviews and improve our rating/score.
• Create customer‑centric content and advocacy programs that turn satisfied customers into brand advocates and drive organic growth.

What excites us

• 5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing.
• Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs.
• Hands‑on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics.
• Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance.
• Excellent project management skills with experience leading multi‑stakeholder initiatives.
• Strong communication skills and data‑driven approach to marketing optimization.

What we offer

• The equity upside of an early‑stage startup with the product‑market fit of a later‑stage company.
• Daily lunch and snacks for those working out of our office hubs.
• Medical, dental, and vision insurance covered 100%.
• One Medical membership covered, flexible sick benefits, and more.
• Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
• Annual team off‑sites and in‑person opportunities around our growing Anrok hubs.
• Home office setup stipend to ensure you have the equipment you need to thrive at work.

At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs – San Francisco, New York City, and Salt Lake City where we collaborate in‑person 3 days per week.

Compensation Range: $110 000 – $150 000.