Field Marketing Manager

Anrok; San Francisco (CA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Equity upside of a startup

Daily lunch and snacks

100% coverage of medical, dental, and vision insurance

Flexible sick benefits

Annual learning and development stipend

Home internet reimbursement

Wellness reimbursement program

Home office setup stipend

Job summary

A leading tax automation platform is looking for a Field Marketing Manager to enhance their strategy and execution in field marketing. This role involves planning significant events, managing all logistical aspects, and driving Sales Qualified Opportunities through effective field activities. An ideal candidate will have over 4 years of experience in B2B SaaS, and a proven ability to generate pipeline from event marketing. The company offers a dynamic hybrid work environment and comprehensive benefits including medical insurance and professional development stipends.

Qualifications

• 4+ years of experience in field marketing or event marketing in B2B SaaS.
• Proven track record of generating pipeline from events and marketing activities.
• Strong project management skills and ability to manage multiple simultaneous events.

Responsibilities

• Develop and execute field marketing strategy and calendar.
• Plan and run events to engage prospects and customers.
• Own logistics for events to ensure seamless execution.
• Generate and track Sales Qualified Opportunities from activities.

Skills

Field marketing experience in B2B SaaS

Event marketing

Project management

CRM systems (Salesforce, HubSpot)

Budget management

Tools

Event marketing tools

Job description

Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity.

As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere.

Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance.

Our customers include:

• 40% of Forbes Top 50 AI companies
• 20% of Forbes Top 100 Cloud companies
• Top companies like Notion, Anthropic, and Cursor

We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Spark Capital, Sequoia, Index, and Khosla Ventures.

We are seeking a Field Marketing Manager to own our field marketing strategy and execution. This role will identify and execute high-impact conferences and events, plan customer and prospect dinners, and drive Sales Qualified Opportunities from field activities.

In this role, you will:

• Develop and execute quarterly field marketing calendar, identifying key conferences, trade shows, and industry events that align with target accounts and revenue goals.
• Plan and execute executive dinners, hospitality events, and regional roadshows to engage prospects and customers in target markets.
• Own end-to-end event logistics including vendor management, booth design, collateral, registration, and on-site execution to deliver seamless experiences.
• Manage swag inventory, budget, and ordering to ensure sales and marketing teams have materials for events and prospect engagement.
• Train Account Executives on event attendance best practices, pre-event prospecting, booth engagement strategies, and post-event follow-up to maximize event ROI.
• Own Sales Qualified Opportunity generation metric from field marketing activities, tracking leads from events through to qualified pipeline and closed revenue.
• Build reporting dashboards to measure event performance including attendance, leads generated, Sales Qualified Opportunities created, pipeline influenced, and ROI by event type.

What excites us:

• 4+ years of field marketing or event marketing experience in B2B SaaS with a proven track record generating pipeline.
• Experience in field marketing, event marketing, or demand generation with focus on conferences and in-person events in B2B SaaS.
• Proven track record planning and executing events that generate qualified pipeline, with measurable impact on Sales Qualified Opportunities and revenue.
• Strong project management skills with ability to manage multiple events simultaneously, juggle vendors, timelines, and cross-functional stakeholders.
• Experience with event marketing tools and CRM systems (Salesforce, HubSpot) to track event performance and attribution from registration through closed deals.
• Budget management experience including forecasting event costs, tracking spend, and calculating ROI to justify field marketing investments.

What we offer:

• The equity upside of an early-stage startup with the product-market fit of a later-stage company.
• Daily lunch and snacks for those working out of our office hubs.
• Medical, dental, and vision insurance covered 100%.
• One Medical membership covered, flexible sick benefits, and more.
• Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
• Home internet reimbursement stipend.
• Wellness reimbursement program.
• Annual team off-sites and in-person opportunities around our growing Anrok hubs.
• Home office setup stipend to ensure you have the equipment you need to thrive at work.

At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week.

Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Anrok recruiters will only reach out via LinkedIn or email with an anrok.com domain. Any outreach claiming to be from Anrok via other sources should be ignored.