Life & Retirement Campaign Manager

Horace Mann; Springfield (IL); On-site; USD 105,000 - 148,000; Full time

Job summary

Horace Mann seeks a Life & Retirement Campaign Manager to lead growth-focused marketing initiatives across Life, Retirement, and Financial Services. This role partners across Marketing, Distribution, Product, Customer Experience, Operations, and Technology to deliver measurable results.

The ideal candidate combines financial services knowledge with strong marketing and project management, influencing growth through multiple channels and programs.

Qualifications

• Bachelor's degree required.
• FINRA Series 6 and 63 licenses required.
• 8+ years of progressive experience in marketing, sales, partnerships, or business development.
• Demonstrated success developing and executing marketing programs that drive measurable business results.
• Strong knowledge of Life Insurance, Retirement products, and related business processes.
• Experience with CRM platforms, marketing technologies, operational reporting tools, and campaign analytics.
• Strong business acumen and demonstrated ability to make data-driven decisions.

Responsibilities

• Lead go-to-market strategies and integrated, multi-channel programs driving awareness, leads, and sales.
• Develop and execute campaigns for Life, Retirement, and financial services.
• Serve as the marketing SME for Life & Retirement products across business partners.
• Manage programs from concept through launch, measurement, and optimization.
• Coordinate with agents, call centers, and partners to optimize program effectiveness.
• Support sales with playbooks, briefs, and activation plans.
• Drive field adoption of Life & Retirement solutions and onboarding campaigns.

Skills

Marketing strategy

Campaign management

Cross-functional collaboration

Data-driven decisions

Education

Bachelor's degree

FINRA Series 6 & 63 licenses

Master's degree (MBA/M.Ed.)

FINRA Series 24/26/65/66 licenses

Tools

CRM platforms

Marketing analytics tools

Operational reporting tools

Campaign analytics

Job description

At Horace Mann, we're committed to helping educators achieve financial security and prepare for a successful future. We're seeking a strategic, results-oriented Life & Retirement Campaign Manager to lead growth-focused marketing initiatives that drive awareness, engagement, and sales across our Life, Retirement, and Financial Services products.

This role serves as the marketing subject matter expert for Life & Retirement, partnering across Marketing, Distribution, Product, Customer Experience, Operations, and Technology teams to create and execute programs that deliver measurable business results. The ideal candidate combines deep financial services knowledge with strong marketing, partnership, and project management expertise to influence growth across multiple channels.

What You'll Do

Strategic Marketing & Campaign Leadership

• Lead go-to-market strategies and integrated, multi-channel marketing programs that drive awareness, leads, calls, quotes, enrollments, deposits, rollovers, cross-sell opportunities, and sales.
• Develop and execute campaigns supporting Life, Retirement, and other financial services offerings.
• Serve as the marketing subject matter expert for Life & Retirement products, ensuring alignment between business objectives, customer needs, and marketing execution.
• Manage programs from concept through launch, measurement, optimization, and reporting.
• Serve as a key liaison between agents, call center teams, and Life & Retirement business partners to align priorities and optimize program effectiveness.
• Support sales efforts by developing playbooks, toolkits, sales briefs, finalist materials, and local market activation plans.
• Assist with opening and activating payroll slots and driving field adoption of Life & Retirement solutions.
• Promote growth of registered representatives through onboarding campaigns, training initiatives, and enablement programs.

Partnerships & Business Development

• Manage Life & Retirement-focused marketing and sales partnerships, including:
• Partner identification
• Onboarding and activation
• Ongoing enablement
• Performance evaluation
• Develop strong relationships with internal and external stakeholders to drive mutual success and business growth.

Customer Insights & Experience

• Capture the voice of educators through research, surveys, and feedback programs.
• Translate customer insights into compelling messaging, offers, and customer journey enhancements.
• Partner with Customer Experience and Technology teams to improve digital experiences across quoting, enrollment, rollover, service, and support journeys.

Analytics & Optimization

• Collaborate with Analytics teams on audience targeting, lead routing, testing strategies, and performance measurement.
• Analyze campaign performance and ROI to identify opportunities for optimization and growth.
• Use data-driven insights to continuously improve marketing effectiveness and customer outcomes.

Qualifications

Required

• Bachelor's degree required.
• FINRA Series 6 and 63 licenses required.
• 8+ years of progressive experience in marketing, sales, partnerships, or business development.
• Demonstrated success developing and executing marketing programs that drive measurable business results.
• Strong knowledge of Life Insurance, Retirement products, and related business processes.
• Experience with CRM platforms, marketing technologies, operational reporting tools, and campaign analytics.
• Strong business acumen and demonstrated ability to make data-driven decisions.

Preferred

• Master's degree (MBA, M.Ed., or related discipline).
• FINRA Series 24, 26, 65, or 66 licenses.
• 5+ years of experience within education, insurance, financial services, or retirement industries.
• Experience leading Life and Retirement marketing programs (both preferred).

Pay Range:

• $105,200.00 - $147,950.00 annually

Salary is commensurate to experience, location, etc.

Horace Mann was founded in 1945 by two Springfield, Illinois, teachers who saw a need for quality, affordable auto insurance for teachers. Since then, we’ve broadened our mission to helping all educators protect what they have today and prepare for a successful tomorrow. And with our broadened mission has come corporate growth: We serve more than 4,100 school districts nationwide, we’re publicly traded on the New York Stock Exchange (symbol: HMN) and we have more than $12 billion in assets.

We’re motivated by the fact that educators take care of our children’s future, and we believe they deserve someone to look after theirs. We help educators identify their financial goals and develop plans to achieve them. This includes insurance to protect what they have today and financial products to help them prepare for their future. Our tailored offerings include special rates and benefits for educators.

EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status

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