Licensing Manager

Stanley Black & Decker; Towson (MD); Hybrid; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

401(k)

Employee Stock Purchase Plan

Paid time off

Tuition reimbursement

Tool discounts

Job summary

Stanley Black & Decker in Towson, MD, seeks a Licensing Manager to drive Power Tools licensing with external partners in a hybrid role. You will coordinate cross-functional teams across ID, engineering, legal and commercialization to deliver licensed products on roadmap milestones.

The role emphasizes onboarding, asset review in the licensing portal, brand strategy for licensees, influencer collaboration, and market insights.

Qualifications

• 3–5 years of licensing or brand management experience.
• Experience with new product development processes (stage-gate) highly desired.
• Experience managing external partners or licensees.
• Exposure to quarterly business reviews, annual planning, or partner performance reviews.
• Experience in tools, hardware, construction, industrial products preferred.

Responsibilities

• Manage and execute Stanley Black & Decker’s Power Tools Licensing Business with partners.
• Develop 3-year strategic plans with licensing partners including roadmaps.
• Coordinate licensed product development with cross-functional teams (ID, engineering, legal, commercialization).
• Review, coordinate, and approve assets for packaging and merchandising in the licensing portal.
• Lead onboarding sessions with new licensing partners and teams.
• Collect assets and information from partners for internal reports and updates.
• Manage intake forms for social influencer requests, website uploads, and marketing initiatives.
• Assist in developing brand strategy for key licensees aligned with core content.
• Develop website content, schedule emails and social posts, and connect licensing with influencers and campaigns.
• Conduct regular retail store walks to monitor brand presence and market impact.

Skills

Licensing

Brand management

Product management

Category management

Commercialization

Partnerships

External partner management

Cross-functional collaboration

Education

Bachelor's degree in business, marketing or related discipline

Job description

Licensing Manager – Towson, MDHybrid- 3 days in office 2 days remoteUp to 25% Travel, as neededCome make the world and accelerate your success.It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.The Job:As a Licensing Manager, you’ll be part of our Licensing team as a hybrid employee in Towson, MD. You’ll get to:Responsible for managing and executing Stanley Black & Decker’s Power Tools Licensing Business, with both new and existing partners.Assist in the development of 3 year strategic plans with licensing partners to include product roadmaps and product development.Manage licensed product development projects with cross-functional teams including ID, engineering, legal, and commercialization teams.Review, coordinate and approve assets for packaging and merchandising in the licensing portal.Quarterback and coordinate approvals for concept, ID and engineering steps in the portal.Update on-boarding decks for new licensing partners and lead the onboarding sessions in collaboration with teams (licensing agency, ID, brand, engineering, finance).Collect key assets and information from licensed partners on new products, marketing initiatives, and critical business updates for internal meetings and report outs.Manage intake forms for social influencer requests, website uploads, trade show samples, and other marketing initiatives.Assist in developing brand strategy for key licensees that is consistent with the core brand content. This will include: Developing website content (product pages, landing pages, ideas + inspiration content), scheduling email marketing and social media posts and working with the licensees and brand team to create content, working with internal teams to connect licensing programs with social influencers, sponsorships and tv ad campaigns.Perform regular retail store walks to develop awareness of competitive brands in market, shelf presence, and competitive landscapes. Document findings and develop a point of view on business impact.The Person:You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:Bachelor's degree in business, marketing or related discipline required.3–5 years of relevant experience in licensing, brand management, product management, category management, commercialization, or partnerships.Experience in tools, hardware, construction, industrial, PPE, electrical, plumbing, HVAC, MRO, or building products is preferred but not required.Experience managing external partners, licensees, vendors, or strategic brand relationships.Exposure to new product development / stage-gate processes highly desired.Experience supporting quarterly business reviews, annual planning, or partner performance reviews.The Details:You’ll receive a competitive salary and a great benefits plan, including:Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.Discounts on Stanley Black & Decker tools and other partner programs.And More:We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.Learn: Have access to a wealth of learning resources, including our digital learning portal.Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!#LI-DF1#LI-HybridThe Salary range for this position is $77,600.00 - $124,900.00This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.The successful candidate may be eligible for annual merit increases.Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.Discounts on Stanley Black & Decker tool sand other partner programs.We Don’t Just Build The World, We Build Innovative Technology Too.Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.Who We AreWe’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.What You’ll Also GetCareer Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.Benefits & PerksYou’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.Learning & Development:Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).Diverse & Inclusive Culture:We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.Purpose-Driven Company:You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.EEO Statement:All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.If you require reasonable accommodation to complete an application or access our website, please contact us at [phone] or at [e-mail] . Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.Know Your Rights: Workplace discrimination is illegal (eeoc.gov)This employer participates in the Work Opportunity Tax Credit (WOTC) program. Applicants may be asked to voluntarily provide information to determine eligibility. Any information provided will be kept confidentially other than as required to make the necessary WOTC disclosures and in accordance with applicable laws.