Licensing Manager

Black & Decker (U.S.) Inc.; Towson (MD); Hybrid; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical

Dental

Life Insurance

Vision

Disability Insurance

401(k)

Employee Stock Purchase Plan

Paid time off

Tuition reimbursement

Job summary

Black & Decker (U.S.) Inc. is hiring a Licensing Manager in Towson, MD. This hybrid role combines in-office collaboration with remote work and up to 25% travel.

You will lead Stanley Black & Decker’s licensing initiatives, coordinating with ID, engineering, legal, and marketing to drive product development and partner programs while building strategic plans and onboarding new partners.

Qualifications

• Bachelor's degree in business, marketing or related discipline required.
• 3-5 years of licensing/brand management experience or related roles.
• Experience with external partners, licensees, vendors, or strategic relationships.
• Exposure to new product development / stage-gate processes is highly desired.

Responsibilities

• Manage Stanley Black & Decker’s Power Tools Licensing business with partners.
• Develop 3-year strategic plans with licensing partners including product roadmaps.
• Oversee licensed product development with cross-functional teams (ID, engineering, legal, commercialization).
• Coordinate assets and approvals for packaging/merchandising in the licensing portal.

Skills

Licensing management

Brand management

Product management

Partnerships

External partners

Education

Bachelor's degree in business/marketing

Tools

Licensing portal

Job description

Licensing Manager – Towson, MD

Hybrid- 3 days in office 2 days remote Up to 25% Travel, as needed

Come make the world and accelerate your success. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better.

For Those Who Make The World

Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

As a Licensing Manager, you’ll be part of our Licensing team as a hybrid employee in Towson, MD.

• Responsible for managing and executing Stanley Black & Decker’s Power Tools Licensing Business, with both new and existing partners
• Assist in the development of 3 year strategic plans with licensing partners to include product roadmaps and product development
• Manage licensed product development projects with cross-functional teams including ID, engineering, legal, and commercialization teams
• Review, coordinate and approve assets for packaging and merchandising in the licensing portal
• Quarterback and coordinate approvals for concept, ID and engineering steps in the portal
• Update onboarding decks for new licensing partners and lead the onboarding sessions in collaboration with teams (licensing agency, ID, brand, engineering, finance)
• Collect key assets and information from licensed partners on new products, marketing initiatives, and critical business updates for internal meetings and report outs
• Manage intake forms for social influencer requests, website uploads, trade show samples, and other marketing initiatives
• Assist in developing brand strategy for key licensees that is consistent with the core brand content, including: Developing website content (product pages, landing pages, ideas + inspiration content), scheduling email marketing and social media posts and working with the licensees and brand team to create content, working with internal teams to connect licensing programs with social influencers, sponsorships and tv ad campaigns
• Perform regular retail store walks to develop awareness of competitive brands in market, shelf presence, and competitive landscapes
• Document findings and develop a point of view on business impact

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it.

• Bachelor's degree in business, marketing or related discipline required
• 3-5 years of relevant experience in licensing, brand management, product management, category management, commercialization, or partnerships
• Experience in tools, hardware, construction, industrial, PPE, electrical, plumbing, HVAC, MRO, or building products is preferred but not required
• Experience managing external partners, licensees, vendors, or strategic brand relationships
• Exposure to new product development / stage-gate processes highly desired
• Experience supporting quarterly business reviews, annual planning, or partner performance reviews

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical
• Dental
• Life
• Vision
• Disability
• 401(k)
• Employee Stock Purchase Plan
• Paid time off
• Tuition reimbursement

Discounts on Stanley Black & Decker tools and other partner programs

And More:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths
• Learn: Have access to a wealth of learning resources, including our digital learning portal
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Career Opportunity:

Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Benefits & Perks

You'll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

Learning & Development

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture

We pride ourselves on an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at [phone] or at [e-mail].

Know Your Rights

Workplace discrimination is illegal (eeoc.gov)

Work Opportunity Tax Credit

This employer participates in the Work Opportunity Tax Credit (WOTC) program. Applicants may be asked to voluntarily provide information to determine eligibility. Any information provided will be kept confidentially other than as required to make the necessary WOTC disclosures and in accordance with applicable laws.

Salary Range

The Salary range for this position is $77,600.00 - $124,900.00 This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations. The successful candidate may be eligible for annual merit increases. Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. Discounts on Stanley Black & Decker tools and other partner programs.

Company Overview

We Don’t Just Build The World, We Build Innovative Technology Too. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.