Licensing & Brand Growth Manager

Churchill Downs Racetrack; Louisville (KY); On-site; USD 110,000 - 140,000; Full time

Job summary

Churchill Downs Racetrack in Louisville, KY seeks a Senior Manager, Licensing to lead the licensing portfolio and expand brand licensing worldwide. You will collaborate with the external agency to evaluate opportunities, drive revenue growth, and protect brand standards.

Reporting to the Senior Director, Partnership Development and Licensing, you will coordinate cross‑department projects, manage licensees, and ensure trademark compliance while building long‑term brand equity for Churchill Downs

Qualifications

• Bachelor's degree in business, marketing, communications, and/or related field.
• Minimum five years of related professional experience.
• Experience managing budgets and licensing/consumer products preferred.

Responsibilities

• Manage day-to-day Churchill Downs Racetrack licensing and merchandising programs and vendor relationships.
• Coordinate with external licensing agency to align marks and designs with brand guidelines.
• Develop and execute licensing strategy to drive sustainable revenue and strengthen brand equity.
• Monitor licensing performance, trends, and distribution opportunities; adjust actions accordingly.
• Ensure trademark protection and compliance with brand standards across all licenses.

Skills

Brand licensing

Analytical skills

Communication

Organization

Negotiation

Education

Bachelor's degree in business/marketing/communications

Job description

Churchill Downs Racetrack in Louisville, KY seeks a Senior Manager, Licensing to lead the licensing portfolio and expand brand licensing worldwide. You will collaborate with the external agency to evaluate opportunities, drive revenue growth, and protect brand standards.

Reporting to the Senior Director, Partnership Development and Licensing, you will coordinate cross‑department projects, manage licensees, and ensure trademark compliance while building long‑term brand equity for Churchill Downs