Leasing & Sales Consultant-Cortland Ridglea

Cortland; Fort Worth (TX); On-site; USD 42,000 - 60,000; Full time

Job summary

Cortland in Fort Worth is seeking a Leasing & Sales Consultant to drive occupancy and revenue at your community. You’ll blend proactive sales strategies with exceptional engagement to turn prospects into residents and help our properties thrive.

This role focuses on delivering a concierge-level experience, building relationships, and representing Cortland's premium living brand. You will manage the sales process, follow up, and contribute to events and resident satisfaction.

Qualifications

• 6+ months of sales, customer-facing, or performance-driven experience preferred.
• Strong desire to succeed in a goal-oriented, fast-paced sales environment.
• Confident, persuasive, and people-focused with a natural ability to build rapport.
• Coachable and resilient, with a positive attitude and willingness to learn.
• Motivated by targets, results, and earning potential; comfortable being held to goals.
• Organized and disciplined with follow-up, time management, and attention to detail.

Responsibilities

• Drive occupancy and revenue by meeting leasing goals, conversions, and KPIs.
• Nurture prospects, follow up promptly, and close leases with confidence.
• Use consultative selling to uncover needs and present tailored solutions.
• Keep CRM records accurate for all resident interactions.
• Monitor lead activity, pipeline health, and conversion metrics.
• Plan resident events and engagement programs to strengthen the community.
• Guide residents through leasing with a stress-free, friendly process.
• Represent the community as an ambassador, showcasing premium living.

Skills

Sales experience

Customer-facing

Rapport building

Time management

Coachable

Job description

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.

Role Overview

As a Leasing & Sales Consultant, you’ll be the driving force behind occupancy and revenue at your community. This role goes beyond leasing apartments; it’s about selling a lifestyle and creating an experience that makes people proud to call Cortland "home". You’ll combine proactive sales strategies with exceptional engagement to turn prospects into residents and keep your community thriving.

Sales & Revenue Generation

• Drive occupancy and revenue by achieving and exceeding leasing goals, conversion targets, and Key Performance Indicators (KPIs).
• Actively manage your sales pipeline—follow up promptly, nurture potential residents, and close leases with confidence.
• Use consultative selling techniques to uncover needs, present solutions, and create value that resonates with each potential resident.
• Keep CRM records accurate and up to date for all potential resident interactions.
• Monitor and report on lead activity, conversion metrics, and pipeline health.
• Stay organized and disciplined to ensure timely follow-up and consistent engagement.

Community Advocacy & Resident Experience

• Guide potential residents through the leasing process with confidence and care, making it simple, stress-free, and enjoyable journey that reinforces our brand promise of better living.
• Deliver a concierge-level experience by anticipating needs, offering personalized solutions, and creating memorable interactions.
• Build lasting relationships that inspire loyalty and referrals through exceptional service.
• Represent the community as an ambassador, showcasing not just homes but a lifestyle of comfort, convenience, and premium living.
• Handle objections gracefully, turning challenges into opportunities.
• Establish, manage, and maintain marketing programs and social media presence to attract and retain residents.
• Plan and execute resident events and engagement programs that strengthen community ties.

Adaptability & Continuous Improvement

• Respond to coaching and feedback with agility; implement best practices promptly.
• Adjust sales approach based on market conditions, prospect needs, and leadership guidance.

Professionalism & Brand Alignment

• Maintain integrity, accountability, and reliability in all aspects of performance.
• Maintain a polished, approachable presence that reflects our premium brand standards in every interaction.

Qualifications

• 6+ months of sales, customer-facing, or performance-driven experience preferred.
• Strong desire to succeed in a goal-oriented, fast-paced sales environment.
• Confident, persuasive, and people-focused with a natural ability to build rapport.
• Coachable and resilient, with a positive attitude and willingness to learn.
• Motivated by targets, results, and earning potential; comfortable being held to goals.
• Organized and disciplined with follow-up, time management, and attention to detail.
• Comfortable learning and using