Leasing & Marketing Manager

Visual Property Management

New York (NY)

On-site

USD 95,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

On-site rent discount

Autonomy in creative & leasing

Job summary

Visual Property Management seeks a Leasing & Marketing Manager for The Reserve NYC, a 256-unit luxury coliving property in East Harlem, with growth into Nashville, Raleigh, and more. The role blends closing leases with building marketing campaigns to sustain funnel health and occupancy.

You’ll own tours, lead conversion, listing channels, partnerships, and digital ads while shaping content strategy for non-traditional renters. Strong communication and hustle are essential.

Qualifications

3–5 years in leasing and marketing within multifamily, luxury real estate, furnished housing, coliving, or hospitality
Proven track record closing leases and hitting occupancy targets
Hands-on with niche platforms (Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, Reddit)
Experience leasing and marketing furnished, flex-term, or coliving units to non-traditional renters
Google/Meta ads, CRM management (EliseAI, HubSpot, or similar), and basic on-page SEO

Responsibilities

Manage full leasing cycle: lead follow-up, tours, applications, leases, move-in coordination
Drive occupancy by quickly converting leads and reducing days-on-market
Set and negotiate rental rates; align pricing strategy for short-, mid-, and long-term leases
Manage renewal outreach and negotiations to maximize retention and revenue

Skills

Leasing

Marketing

Negotiation

Lead conversion

Content creation

Creative storytelling

Tools

HubSpot CRM

EliseAI

Facebook Marketplace

SpareRoom

Craigslist

Job description

Leasing & Marketing Manager — The Reserve NYC ( Multi-Market Portfolio)

Luxury coliving & furnished housing | Based in NYC | $95k-110k performance bonus

The Role

We’re hiring a Leasing & Marketing Manager — a dual-function role that owns both the leasing pipeline and the marketing engine at The Reserve NYC (256-unit luxury coliving in East Harlem), with responsibility expanding across our growing portfolio in Nashville, Raleigh, and other emerging markets.

This is not a siloed marketing job or a pure leasing coordinator role. We need someone who can close deals and build the campaigns that fill the funnel. You’ll run tours, convert leads, and negotiate leases — and you’ll also own the niche listing channels, local partnerships, digital advertising, and content strategy that keep qualified prospects coming in.

Every property has a furnished housing component — coliving suites, flex-term units, and fully furnished apartments for travel nurses, corporate relocators, grad students, and remote workers. Leasing and marketing these units requires creativity, hustle, and deep knowledge of where non-traditional renters actually look.

What You’ll Own

Leasing (core of the role):

Manage the full leasing cycle: lead follow‑up, scheduling and conducting tours, application processing, lease execution, and move‑in coordination
Drive occupancy by converting leads quickly and reducing days‑on‑market across coliving suites and furnished units
Set and negotiate rental rates; partner with property management on pricing strategy for short‑term, mid‑term, and long‑term lease structures
Manage renewal outreach and lease renewal negotiations to maximize retention and on‑budget revenue
Monitor the leasing pipeline daily; track lead sources, conversion rates, and occupancy targets
Maintain accurate prospect and resident records in the CRM (EliseAI or HubSpot); follow up persistently and professionally

Marketing (integrated with leasing):

Own niche listing channels — daily management, reposting, and creative testing across Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, and Reddit
Develop and execute lifestyle‑forward marketing content for non‑traditional renters (travel nurses, corporate relocators, grad students, remote workers)
Build and maintain local partnerships per market: cafes, gyms, coworking spaces, brokers, universities, medical centers, corporate HQs, relocation services, and micro‑influencers
Manage digital advertising campaigns on Google and Meta; monitor spend efficiency and reallocate based on cost‑per‑lease performance
Maintain property landing pages, lead capture tools, and connections to tour schedulers; handle basic on‑page SEO
Run Instagram and TikTok with a neighborhood‑first, lifestyle‑driven lens; coordinate photo/video shoots per property
Keep all major ILS listings accurate (Apartments.com, Zillow, StreetEasy) and supplement with niche platform exposure
Build SOPs for channel management, listings, and campaign launches as the portfolio scales

Reporting & Strategy:

Track and report weekly leads by channel, market, and unit type — furnished vs. unfurnished broken out
Own cost‑per‑lead and cost‑per‑lease metrics; provide weekly performance summaries to property leadership
Deliver monthly marketing and leasing reports with strategic recommendations to ownership

Your Qualifications

3‑5 years of combined experience in leasing and marketing within multifamily, luxury real estate, furnished housing, coliving, or hospitality
Proven track record closing leases and consistently hitting occupancy targets
Hands‑on experience with niche platforms (Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, Reddit)
Experience leasing and marketing furnished, flex‑term, or coliving units to non‑traditional renters
Google/Meta ads, CRM management (EliseAI, HubSpot, or similar), and basic on‑page SEO
Strong communication and negotiation skills; ability to build rapport quickly and guide prospects to signed leases
Creative instincts — copy, shoots, and adapting voice across platforms
Scrappy, detail‑obsessed operator who thrives in a fast‑paced, lease‑up environment
Familiarity with New York residential tenancy law a plus

Nice to Have