Learning Experience Designer

Genuine Parts Company; Alabama; On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Healthcare coverage

401(k)

Tuition reimbursement

Vacation

Sick leave

Holiday pay

Job summary

Genuine Parts Company is seeking a Learning Experience Designer to design, develop, and optimize engaging, performance-driven learning experiences for internal and external training needs. The role focuses on Motion processes, product principles, application use cases, and sales enablement strategies to drive improved commercial performance.

The role partners with Sales Enablement, Technical Training Specialists, SMEs, and business leaders to create scalable learning solutions that enhance

Qualifications

• Bachelor’s degree in Instructional Design, Business or related field
• 3–5 years of instructional design experience in corporate/commercial environment
• Experience supporting sales organizations and translating workflows into actionable learning experiences that drive measurable outcomes

Responsibilities

• Designs and develops onboarding, sales process, CRM/sales tool, and product training programs using blended learning strategies
• Applies adult learning principles and instructional design methodologies
• Translates complex technical processes, sales workflows, and product principles into practical learning solutions
• Develops facilitator guides, learner workbooks, job aids, assessments, knowledge checks, and reinforcement materials
• Incorporates multimedia elements such as video, simulations, interactive scenarios, and graphics to enhance engagement
• Leverages AI-enabled tools and digital learning technologies to increase efficiency and impact
• Conducts SME interviews and discovery sessions to extract insights and convert them into structured, measurable learning experiences
• Partners with Sales Enablement, Technical Training Specialists, field leaders, and business stakeholders to align training with commercial priorities
• Manages cross-functional project timelines, milestones, and deliverables to ensure on-time and high-quality execution
• Manages and maintains learning content within the LMS and shared platforms
• Continuously improves programs based on learner input
• Performs other duties as assigned

Skills

Adult learning theory

eLearning development

Articulate 360

Camtasia

Adobe Captivate

Adobe Creative Suite

LMS management

Written and verbal communication

Project management

Stakeholder engagement

B2B sales experience

Education

Bachelor’s degree in Instructional Design or related field

Tools

Articulate 360

Camtasia

Adobe Captivate

Adobe Creative Suite

Job description

SUMMARY:

Under general supervision, The Learning Experience Designer is responsible for designing, developing, and optimizing engaging, performance-driven learning experiences that support both internal and external training needs. This role focuses on educating employees and partners on Motion processes, industry and product principles, application use cases, and sales enablement strategies to drive improved commercial performance.

The Learning Experience Designer partners closely with internal departments, field specialists, vendors, Sales Enablement, Technical Training Specialists, SMEs, and business leaders to create practical, scalable learning solutions that enhance employee effectiveness, tool adoption, product knowledge, and commercial execution.

This role requires a balance of instructional design expertise, business acumen, and the ability to translate complex technical and sales concepts into clear, actionable learning experiences.

JOB DUTIES

• Designs and develops scalable onboarding, sales process, CRM/sales tool, and product training programs using blended learning strategies (virtual instructor-led training, eLearning, job aids, workflow support tools, microlearning, and reinforcement strategies).
• Applies adult learning principles and instructional design methodologies (e.g., ADDIE or similar frameworks).
• Translates complex technical processes, sales workflows, and product principles into practical, performance-based learning solutions.
• Develops facilitator guides, learner workbooks, job aids, assessments, knowledge checks, and reinforcement materials.
• Incorporates multimedia elements such as video, simulations, interactive scenarios, animations, and instructional graphics to enhance engagement and retention.
• Leverages AI-enabled tools and digital learning technologies where appropriate to increase efficiency and learner impact.
• Conducts SME interviews and discovery sessions to extract insights and convert them into structured, measurable learning experiences.
• Partners with Sales Enablement, Technical Training Specialists, field leaders, and business stakeholders to align training with commercial priorities.
• Manages cross-functional project timelines, milestones, and deliverables to ensure on-time and high-quality execution.
• Manages and maintains learning content within the LMS and shared platforms.
• Continuously improves programs based on learner input.
• Performs other duties as assigned.

EDUCATION & EXPERIENCE

• Typically requires a bachelor’s degree in Instructional Design, Business or a related field and three (3) to five (5) years of instructional design experience in a corporate or commercial environment, or an equivalent combination.
• The ideal candidate has experience supporting sales organizations and can translate real-world workflows into actionable learning experiences that drive measurable business outcomes.

KNOWLEDGE, SKILLS, ABILITIES

• Strong understanding of adult learning theory and performance-based instructional design
• Experience developing eLearning using tools such as Articulate 360, Camtasia, Adobe Captivate, and Adobe Creative Suite
• Experience managing content within a Learning Management System (LMS)
• Excellent written, verbal, and visual communication skills
• Strong project management and stakeholder engagement skills
• Ability to translate complex concepts into clear, concise, and practical learning materials
• Experience supporting manufacturing, industrial, or distribution organizations
• Mechanical aptitude with the ability to simplify highly technical applications into easy-to-understand learning content.
• Experience in B2B sales environments
• Familiarity with structured sales methodologies
• Certification in instructional design, learning technologies, or related discipline
• Experience designing onboarding programs, certification pathways, or role-based curricula
• Experience supporting CRM or sales tool adoption initiatives
• Bilingual a plus but not required

PHYSICAL DEMANDS:

LICENSES & CERTIFICATIONS: None required.

SUPERVISORY RESPONSIBILITY:

BUDGET RESPONSIBILITY: No

COMPANY INFORMATION:

Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.

• healthcare coverage
• 401(k)
• tuition reimbursement
• vacation
• sick
• holiday pay

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.