Lead Talent Marketer

AT&T; Dallas (TX); On-site; USD 106,000 - 178,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) plan

Tuition reimbursement

Paid time off

Paid parental leave

Caregiver leave

Adoption reimbursement

Disability benefits

Life insurance

Employee discounts

Job summary

AT&T in Dallas and Atlanta is seeking a Lead Talent Marketer to shape strategy across employer brand, audience, media, and candidate experience. You’ll drive high-volume and professional hiring outcomes by owning end-to-end campaigns and activation.

You will partner with Talent Acquisition to translate labor market insights into data-driven recommendations, influence cross-functional leaders, and optimize funnel performance across channels.

Qualifications

• 5+ years in talent marketing, employer brand, or recruitment marketing.
• Experience owning attraction strategy and campaign performance.
• Proven ability to translate data into actionable recommendations.
• Experience with CRM platforms and talent communities.
• Experience partnering with agencies and media partners.

Responsibilities

• Lead end-to-end talent marketing strategies aligned to enterprise hiring priorities.
• Define audience strategies using talent market insights, competitive intelligence, candidate behavior data, and hiring demand.
• Execute integrated campaigns across paid, owned, and earned channels while managing full-funnel performance.
• Shape and activate employer brand, content, and digital experiences that strengthen candidate attraction and engagement.
• Oversee media strategy, channel investment, talent community, CRM, and candidate nurture programs to drive pipeline outcomes.
• Partner with Talent Acquisition leaders to develop attraction strategies, solve hiring challenges, and influence workforce outcomes through data-driven recommendations.

Skills

Talent marketing strategy

Digital marketing channels

Data-driven decision making

Cross-functional leadership

Stakeholder management

Communication skills

Tools

CRM platforms

Talent communities

Nurture campaigns

Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your work will shape how we attract and hire talent at scale, connecting people to opportunities that move our business forward.

AT&T is seeking a Lead Talent Marketer based in Dallas, TX or Atlanta, GA. In this role, you will lead talent marketing strategy and execution across employer brand, audience strategy, media, candidate experience, and pipeline activation, driving measurable hiring outcomes across high-volume and professional hiring segments.

What You’ll Do

• Lead end-to-end talent marketing strategies aligned to enterprise hiring priorities.
• Define audience strategies using talent market insights, competitive intelligence, candidate behavior data, and hiring demand.
• Execute integrated campaigns across paid, owned, and earned channels while managing full-funnel performance.
• Shape and activate employer brand, content, and digital experiences that strengthen candidate attraction and engagement.
• Oversee media strategy, channel investment, talent community, CRM, and candidate nurture programs to drive pipeline outcomes.
• Partner with Talent Acquisition leaders to develop attraction strategies, solve hiring challenges, and influence workforce outcomes through data-driven recommendations.

What You’ll Need

• Strong talent marketing strategy and performance optimization experience.
• Deep understanding of digital marketing channels, media strategy, and audience segmentation.
• Ability to translate complex data, labor market intelligence, and campaign performance into actionable recommendations.
• Experience balancing strategic leadership with hands‑on execution.
• Strong consulting, stakeholder management, and communication skills.
• Ability to influence decisions across cross‑functional teams and multiple levels of leadership

What You’ll Bring

• 5+ years of experience in talent marketing, employer brand, recruitment marketing, or digital marketing, including ownership of attraction strategy and campaign performance.
• Experience leading integrated talent marketing campaigns with measurable hiring outcomes.
• Experience leveraging CRM platforms, talent communities, nurture campaigns, and candidate engagement strategies.
• Experience using funnel analytics, attribution, testing, and ROI measurement to optimize performance.
• Experience supporting enterprise‑scale, high‑volume, or complex hiring environments with multiple stakeholder groups.
• Experience partnering with agencies, media partners, and vendors while using market intelligence and competitive insights to inform talent attraction strategies.

Our Lead Talent Acquisition jobs earn between $106,100.00 - $178,200.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining Our Team Comes With Amazing Perks And Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours

40

Time Type

Regular

Location:

Atlanta, Georgia, Dallas, Texas

Salary Range

$106,100.00 - $178,200.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.