Lead System Specialist - Email Platform & Consent Infrastructure

Socket.dev; San Francisco (CA); On-site; USD 150,000 - 248,000; Full time

Job summary

Salesforce is seeking a Lead System Specialist to drive the delivery and execution of the Messaging Platform portfolio, including a next-generation email platform on Salesforce Data Cloud, global subscriber preferences, and compliance engines. You will run, scale, and optimize data infrastructure supporting outbound marketing emails at global scale.

You will influence product strategy but focus on operational excellence, incident response, and cross-functional coordination across legal, data,

Qualifications

• 10+ years in platform operations, technical program management, or systems engineering for data infrastructure at scale.
• Proven track record in enterprise marketing technology or high-volume messaging systems.
• Experience navigating technical and legal dependencies for compliant system performance.
• Ability to translate complex architecture into scalable operational workflows for multiple stakeholders.
• Experience owning end-to-end support/triage functions for a shared internal platform.

Responsibilities

• Drive operational roadmap for interdependent platform systems, ensuring high availability across email infrastructure and analytics pipelines.
• Lead data modeling, identity resolution, and compliance enforcement workflows with engineering, legal, and marketing teams.
• Manage global configurations to ensure stability and cross-functional alignment on legal requirements.
• Own incident response for platform reliability events, delivering fast resolutions under time pressure.
• Operationalize legal/compliance requirements into automated enforcement cycles across markets.
• Evolve the platform’s preference center and data-extract pipelines with analytics teams.
• Oversee global suppression strategy, including data extension logic and governance.
• Define escalation paths and self-serve docs for Data Cloud, consent, and email platform questions.
• Present platform roadmap and dependencies to senior leadership with clear narratives.

Skills

Platform operations

Cross-functional delivery

Incident response

Compliance expertise

Operational excellence

Job description

Job Category

Enterprise Technology & Infrastructure

Job Details

About Salesforce

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Lead System Specialist - Email Platform & Consent Infrastructure

The Messaging Platform team ensures Salesforce connects with millions of customers and prospects at global scale with unmatched reliability. We manage the operational lifecycle of consent infrastructure, compliance enforcement, audience data systems, and platform modernization. Our mission is to maintain and scale the foundation underlying every outbound marketing email Salesforce sends, rebuilding these critical systems on Salesforce Data Cloud. We prioritize system stability, process optimization, and execution excellence to ensure high-stakes marketing communications reach the right people at the right time.

This Role

We are looking for a Lead System Specialist to lead the delivery and execution of this portfolio. You will drive operational excellence across a set of interconnected platform systems: a next-generation email platform built natively on Salesforce Data Cloud, global subscriber preference infrastructure, and compliance enforcement engines. While you will influence product strategy, your primary focus is on running, scaling, and optimizing the messaging data infrastructure. This role sits at the intersection of data systems, compliance, and enterprise delivery, with a direct impact on Salesforce’s operational efficiency and pipeline growth.

Responsibilities

• Drive the operational roadmap and execution for interdependent platform systems, ensuring high availability and performance across email infrastructure, consent management, and analytics pipelines.
• Lead process optimization for data modeling and identity resolution, translating complex technical architecture into scalable operational workflows for engineering, compliance, and marketing stakeholders.
• Ensure system stability and compliance execution by managing global platform configurations and driving cross-functional alignment between legal, data, and regional marketing teams.
• Own incident response and escalation for platform reliability events, including compliance-driven incidents, able to drive fast, accurate resolution with incomplete information under time and legal pressure.
• Operationalize legal and compliance requirements into automated enforcement cycles, managing complex global changes with speed and precision to mitigate multi-market legal exposure.
• Manage and evolve Salesforce’s preference center to adopt different product and content options as they emerge.
• Partner with analytics and engineering teams to maintain and evolve data extract pipelines, audience health monitoring, and reporting infrastructure.
• Own global suppression strategy across regional business units, including suppression data extension logic, frequency governance, new BU onboarding standards, and self-serve exclusion processes.
• Build and manage platform intake and support operations l define escalation paths, triage frameworks, and self-serve documentation to create structured support for Data Cloud, consent, and email platform questions.
• Represent the platform and its roadmap to senior leadership, translating complex technical and operational dependencies into clear strategic narratives.

Required Skills/Experience

• 10+ years of experience in platform operations, technical program management, or systems engineering, with a focus on running complex, compliance-sensitive data infrastructure at scale.
• Proven track record of driving operational excellence and process improvement within enterprise marketing technology, customer data platforms, or high-volume messaging systems.
• Expertise in managing cross-functional delivery, with the ability to navigate technical and legal dependencies to ensure stable, compliant system performance.
• Systems-level thinker: consent flows, suppression logic, segment activation pipelines, compliance enforcement cycles, and multi-org data dependencies are the kind of problems you enjoy untangling.
• Demonstrated experience owning end-to-end support operations or triage functions for a shared internal platform , building structure and scalability where formal processes don't yet exist.

Even Better If...

• Experience with Marketing Cloud Engagement or comparable enterprise email platforms, including preference management, subscriber consent models, and compliance infrastructure.
• Experience navigating M&A data and consent integration - working across legal, engineering, and operations to bring acquired company data into an enterprise marketing infrastructure.
• Experience with Salesforce Data Cloud, including how unified customer profiles are structured, how audiences are activated into downstream channels, and how to diagnose data quality issues at the model level.
• Background on an internal platform team where marketing is your primary customer familiarity with the practical realities of being Customer 0 for high-volume, compliance-driven email programs and the operational rigor that demands.
• Background working in an internal operations or DevOps-style platform team, with a deep understanding of the practical realities of maintaining high-volume, compliance-driven email programs.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $150,100 - $227,000 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $180,200 - $247,900 annually.The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.