Lead SMS Mobile Marketing Manager

24 Seven Talent; United States; Remote; USD 125,000 - 145,000; Full time

Job summary

A leading company in the sporting goods manufacturing industry is seeking a Lead SMS Mobile Marketing Manager for a remote position. This role involves driving mobile marketing strategy, managing SMS and Push Notification channels, and optimizing customer engagement. Ideal candidates will possess a bachelor's degree and over 8 years of experience in mobile marketing, particularly in enterprise-level programs. Eligible for benefits including medical, dental, and vision.

Benefits

Medical insurance

Vision insurance

Dental insurance

Qualifications

• Bachelor's degree with 8+ years of relevant work experience.
• Experience managing enterprise-level mobile marketing channels including SMS & Push Notifications required.
• Experience in retail industry preferred.

Responsibilities

• Drive mobile marketing strategy and manage SMS, Push Notification, and Inbox Messaging channels.
• Define customer contact strategies and deliver personalized customer experiences.
• Monitor and report on the performance of mobile marketing campaigns.

Skills

Mobile Marketing

SMS Marketing

Push Notifications

Customer Experience

Data Analysis

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Job description

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Base pay range

$52.50/hr - $57.50/hr

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24 Seven is partnering with a top global sportswear client to help them find a Lead SMS Mobile Marketing Manager for this remote position working EST hours. This is a 12-month contract with the potential to extend. While on contract, you'll be eligible for benefits including medical, dental, vision, and more.

Ideal Candidate: will have a bachelor's degree and over 8 years of relevant experience, including proven expertise in managing enterprise-level mobile marketing channels such as SMS and Push Notifications.

PURPOSE OF ROLE

The Lead SMS Mobile Marketing Manager is responsible for driving our mobile marketing strategy and managing the SMS, Push Notification, and Inbox Messaging marketing channels. This role will manage marketing campaigns (broadcast, triggered & journey), define customer contact and frequency strategies, drive enrollment, build the A/B testing roadmap, and manage reporting and optimizations across mobile marketing channels. A successful candidate has experience managing enterprise-level mobile marketing programs (particularly SMS) while creating personalized, cross-channel customer experiences. This role reports into the Senior Manager, Digital Marketing.

Job Responsibilities:

1. Mobile Strategy & Channel Management: Drive mobile marketing strategy and manage the SMS, Push Notification, and Inbox Messaging channels to maximize enrollment, engagement & retention.
2. Customer Contact Strategy: Define customer contact strategies including preferred content, frequency & channel and deliver personalized, cross-channel customer experiences.
3. Calendar & Audience Planning: Manage the calendar of broadcast mobile campaigns (e.g., product drops, promotions, etc.) and identify/segment target audiences to optimize engagement.
4. Journey & Automations: Manage and optimize new mobile customer journeys and marketing automations in partnership with Dev team (e.g., welcome series, cart abandonment, price drop, etc.).
5. Briefing: Prepare and deliver briefs to secure copy/creative for mobile marketing campaigns and initiatives.
6. Campaign Management: Plan and analyze mobile marketing campaigns to drive engagement and conversion online and in-store.
7. Reporting: Monitor and report on the performance of mobile marketing campaigns, using data-driven insights to optimize future efforts.
8. A/B Testing: Conduct A/B tests & manage the annual testing roadmap to optimize program performance.
9. Enrollment: Develop and execute strategies to drive enrollment online and in-store.
10. Cross-functional Collaboration: Work closely with cross-functional teams, including Dev, App, Tech, Marketing Ops, Creative, Copy, Loyalty, Retail, Legal & more.
11. Compliance: Ensure mobile marketing activities comply with relevant regulations and best practices in partnership with Legal.
12. Competitive Research: Stay up-to-date with industry trends and best practices to continuously improve the mobile marketing programs.

QUALIFICATIONS

• Bachelor's degree with 8+ years of relevant work experience
• Experience managing enterprise-level mobile marketing channels including SMS & Push Notifications required
• Experience in retail industry preferred
• Experience with Salesforce Marketing Cloud a plus

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing

Industries

Sporting Goods Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

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United States $125,000.00-$145,000.00 1 month ago