Lead SEO Manager (Fractional)

Talantir; United States; Ibrido; USD 27.000 - 54.000; Part-time

Descrizione del lavoro

Talantir is seeking a Lead SEO Manager (Fractional) to own our B2B e-commerce SEO and LLM visibility from a remote position across the US or Canada. This contractor role starts at ~40 hours/month and can expand based on ROI, with a hands-on approach and close collaboration with content and development teams.

You will drive end-to-end SEO, optimize technical health, build a scalable link strategy, and lead content coordination while reporting revenue-driven outcomes to the CEO.

Competenze

• 5+ years of E-commerce SEO with measurable revenue impact.
• Experience managing a small team.
• Strong technical SEO with audits, diagnostics, and QA.
• Analytical with GA4, Search Console, and dashboards.
• Ability to lead cross-functional execution and provide CEO-ready updates.
• US or Canada-based location.

Mansioni

• Own end-to-end SEO strategy and roadmap with revenue focus.
• Lead technical SEO and ensure Core Web Vitals improvements.
• Own LLM visibility and AI discovery initiatives.
• Drive link-building and digital PR with SOPs.
• Oversee content strategy and optimization with writers.
• Manage Organic Shopping and Merchant Center presence.
• Operate the workflow in Asana and report to CEO.

Conoscenze

E-commerce SEO

Technical SEO

Analytics & dashboards

GA4 / Search Console

Link building & outreach

Cross-functional leadership

Content coordination

Descrizione del lavoro

Lead SEO Manager (Fractional) - B2B E-commerce + Organic Shopping + LLM Visibility

Type: Contractor (Part-time; scalable)Time: ~40 hours/month to start (10 hrs/week avg); can expand with proven ROILocation: Remote (US or Canada only)Reports to: CEO (Gil Welsford)Platform/Tools: BigCommerce (B2B Edition), GA4, Google Search Console, Google Merchant Center, Asana

Why this role exists

Organic is already a core growth engine for us: about 30% of our revenue comes from Organic Search and Organic Shopping. We want to compound this channel with an always-on approach, targeting about 30% year-over-year growth, while expanding our visibility in modern discovery surfaces, including LLM-driven search and shopping.We are not hiring an agency. We are hiring a senior, hands-on SEO leader who can own the channel end-to-end, drive execution quality with our content team and developers, and continuously identify new opportunities.Important: We have been burned before by teams that go hard for 90 days and then coast. We are looking for someone who builds, refine, and grows a durable and compounding SEO operating system, not a short-term sprint.

What you will own (full accountability)

1. Continually growing strategy and prioritizationMaintain a living roadmap that evolves continuously: diagnose, prioritize, implement, measure, improve.Identify and execute across technical SEO, information architecture, internal linking, content strategy, link acquisition/digital PR, Organic Shopping, and LLM visibilityUse a prioritization model tied to business impact, with revenue as the primary KPICreate strategy for new vendors (brands), work directly with vendors for backlinks and the internal team for strategy (examples- brand page optimization, backlinks, digital PR push, internal content/interlinking, etc)
2. Revenue-first analytics, dashboards, and reporting (GA4 source of truth)Own measurement and reporting with organic revenue as the north star.Maintain dashboards that track Organic Search and Organic Shopping revenue, conversion rate by landing page type (PLP/PDP/category/content), brand vs non-brand trends, and technical health indicators.Identify leading indicators and track/optimize themFind top revenue growth drivers and double down on those opportunitiesDeliver a monthly CEO readout that answers: what went live, what changed, what moved revenue (and what did not), and what is next with clear rationale and a success/failure metric
3. Technical SEO (hands-on + dev QA)Continually monitor, diagnose, prioritize, and validate Core Web Vitals and improvements and prevent regressionsManage crawl and indexation hygiene: duplication, canonicals, parameter handling, and index bloatMaintain SEO controls for faceted navigation (critical to our buyer experience)Own structured data strategy and QA for implementation (product and category systems)Own redirect and URL governance and maintain an SEO release QA checklist for site changes
4. LLM visibility and AI discovery (GEO/AEO/LLMO readiness)Make ValveMan on the forefront of LLM visibility with content, direct product feeds, apps, etcBuild and iterate a plan to improve discovery and shopping visibility inside LLM-driven experiencesOptimize current content for LLM visibilityStrengthen clarity and trust signals via product data, structured data, and authority signalsRun experiments, measure outcomes, and systematize what works
5. Link building and digital PR (start hands-on, then build the machine)Work with CEO to define success metrics for inbound link efforts (# of links and DA scores monthly)Personally execute outreach initially to learn our market, messaging, and response patterns.Build and maintain SOPs, quality standards, and scalable workflows.Transition to managing a repeatable system (internal, contractor, or hybrid) with clear output targets and quality control.Identify internal resource or hire externally, onboard with SOP, set goals/expectations/success metrics based off of quantity of links and DA, and oversee/manage resource to assure SOPs are being followed and success metrics are metMeasure link acquisition efforts against outcomes; treat rankings as signals, and revenue as the KPI
6. Content leadership (direction + quality control)Lead, manage, and oversee the content team and content strategy Optimization on-page and offpage content with the team (two writers; about four human-written pieces per week, currently)Create topic plans rooted in strategy (demand, intent, and business value)Build/refine templates and quality standards (technical accuracy, structure, conversion alignment)Drive optimization of existing content and build internal linking systems that support commercial pages for search engines as well as LLMsGuide where LLMs can accelerate research, briefing, and optimization without lowering quality
7. Organic Shopping plus Merchant Center ownershipOwn our Organic Shopping presence end-to-endBuild and manage systems to maintain feed health, product data quality, and taxonomy strategyRun Merchant Center diagnostics and ongoing optimizationPartner with dev and content to improve product titles, attributes, specs, and structured dataMeasure impact of feed improvements on visibility and revenue
8. Operating system in Asana (how work gets done)Translate strategy into execution inside Asana: backlog, monthly plan, weekly execution, QA, measurement, retrospectiveOwn delivery quality end-to-end and coordinate content and dev work to completion

Working cadence

Weekly sync with the CEO for the first few months, then bi-weekly, then monthly thereafter, once the operating system is running smoothlyAsana visibility and async updates throughout

Deliver a dashboard of attributed revenue, wins, losses, and updates on projects (TBD cadence)

What success looks like:

• Within 30 to 60 daysTracking and reporting sanity check; revenue-focused dashboards are created for weekly reportingA prioritized roadmap tied to expected impact is in placeCore Web Vitals and technical backlog are prioritized with a clear implementation and QA planLink strategy is defined and outreach has started (you doing it personally)Merchant Center and feed baseline is established with a clear optimization plan
• Within 90 daysA consistent implement-measure-improve cadence is running with no drop-off after phase 1Executive reporting is actionable and ties results to changesLink-building SOPs are live and execution is becoming scalableFeed improvements are implemented and measurable
• Within 6 to 12 monthsOrganic performance compounds toward about 30% year-over-year growthOrganic revenue changes are explainable and tied to implemented workLLM and AI discovery improves through measurable, repeatable initiativesTechnical SEO, content, and feed optimization are repeatable systems

Requirements (must-have)

• 5+ years of E-Commerce SEO experience with demonstrated revenue impactExperience with managing a teamStrong technical SEO capability: audits, diagnostics, requirements writing, and QAStrong proven analytics skillset: GA4, Search Console, and dashboardingExperience building and executing link strategies, including outreach and quality controlAbility to lead cross-functional execution with high ownershipExcellent communication: clear prioritization, documentation, and CEO-ready updatesUS or Canada-based

Strongly preferred

• B2B e-commerce SEO experience (repeat accounts, longer cycles, omnichannel dynamics)Experience with large catalogs and faceted navigation crawl controlComfort operating in modern LLM discovery environments and experimenting responsiblySchema strategy beyond basics (Product plus scalable category and structural systems)Merchant Center and feed optimization experience for Organic Shopping

Growth potential

This role starts at about 40 hours per month and can expand based on ROI and growth needs.