Lead Senior Promotion Specialist - New

Christian Science; Boston (MA); Hybrid; USD 80,000 - 120,000; Full time

Job summary

A leading organization seeks a Lead Senior Promotion Specialist to enhance customer engagement through strategic promotions and digital marketing initiatives. This role requires strong collaboration, creativity, and a deep understanding of digital promotion principles. The candidate will work closely with various internal teams to drive customer experience and organizational goals while managing promotional campaigns effectively.

Qualifications

• 8-10 years of related professional experience required.
• Demonstrated experience in digital promotions and client engagement.
• Ability to analyze customer data and provide insights.

Responsibilities

• Establish and maintain promotions to enhance customer experience.
• Support project aspects with the Head of Promotions & Analytics.
• Collaborate with team members to develop promotional strategies.

Skills

Strategic thinking

Client interaction

Digital promotion principles

Team collaboration

Education

Bachelor's degree in marketing or related field

Tools

Customer Data Platform (CDP)

SQL

Adobe Analytics

Salesforce

Job description

As a member of the Promotion & Design Services Group [P&DSG], the Lead Senior Promotion Specialist supports the global activity of The First Church of Christ, Scientist [TFCCS] and of the Christian Science Publishing Society [CSPS].

This position offers the opportunity to be part of a dynamic team that will advance the vision of The First Church of Christ, Scientist through an understanding of the customers' usage of its core product and the promotional efforts to acquire and retain customers. We’re looking to unlock the organization’s ability to communicate with quality and consistency as “one church” via this role and the individual’s capability to operate and excel at the strategic and tactical level.

P&DSG is a service-based group that shapes and guides, from a metaphysical foundation, the promotion and extension of products, services, and events that constitute the “healing and saving” resources of The Mother Church (see Manual of The Mother Church, Mary Baker Eddy, p. 19:1).

The digital promotions group provides client departments with strategic, tactical, and analytical services that enhance the customer experience and increase product usage, engagement, and subscriptions as part of the P&DSG center of excellence. The digital promotions center of excellence includes but is not limited to the principles and guidelines for the following: data management, email programs, promotion efforts, and promotion strategy. P&DSG helps clients to meet the customer’s needs through promotion of its content, digital products, and/ or services. Providing promotional expertise and leadership helps enhance the customer experience as the first step in removing barriers to discoverability, access, and engagement. To support this strategy P&DSG provides promotional expertise at every stage of the promotional experience.

Aligned with the mission of P&DSG and under the direction of the Head of Promotions and Analytics:

The Lead Senior Promotion Specialist is responsible for establishing and maintaining essential and actionable onsite and offsite promotions for internal clients that enhance and improve the customer experience. This role manages the Customer Data Platform (CDP) tool, currently BlueConic, which enables effective promotion to specific audience groups. This position will communicate recommendations and results to Product Owners, team members, and CSPS / Church leadership in an actionable way - currently through client-specific and client-approved Quarterly Promotion Plans.

As a Lead Senior Promotion Specialist, the role will primarily be fulfilled as a Subject Matter Expert [SME] in promotions for the rest of the organization. While not a CFT member in other areas, this position supports the CSPS / Church Product Owners and Client Department Managers who prioritize the product, editorial, mission activity, and promotions work for their specific product. The position will help define, develop, implement, troubleshoot, manage, and oversee the promotional campaigns of The First Church of Christ Scientist. This also includes overseeing the organization’s promotional relationships with vendors with a primary focus on streamlining our promotional efforts to serve multiple clients.

Essential duties and responsibilities

Foundational

• Understand the customer experience by leveraging specific product metrics, customer-level data, research, and customer feedback to monitor performance, diagnose opportunities and recommend changes to campaigns to maximize the organization’s ability to deliver its mission to customers and humanity.
• Develop mission aligned strategies and subsequent campaigns with other team members, P&DSG managers, and client managers.
• Innovate and bring forward new concepts and collaborate on new approaches with other team members, P&DSG managers, and client managers.
• Confirm goals, measures of success (KPIs), audience groups served, and timing requirements.
• Apply knowledge of digital promotion principles and fundamentals.
• Closely collaborate with and freely exchange ideas with individuals from each team within P&DSG.
• Effectively self-evaluate work based on department guidelines/rubrics.
• Readily receive and implement Head of Promotions & Analytics direction.
• Help the products attract, acquire, retain, and engage customers through both outreach and product evolution

Project support

• Support aspects of projects or projects as a whole, independently or with guidance from Head of Promotions & Analytics, as assigned.
• Independently support the fulfillment of recurring and one-off promotion requests, as assigned.
• Manage implementation of campaigns focused on growth and retention with other team members, P&DSG managers, and client managers.
• Report to client & stakeholders on performance.
• Partner with FP&A to show effectiveness and progress of spend & ROI.

Client interaction

• Attend client meetings independently or with Head of Promotions & Analytics support, as needed.
• Work with clients to identify the “why” behind client feedback.
• Independently review and evaluate client feedback. Ideate solutions and review within P&DSG before returning to the client.
• Track time accurately and consistently to support budget allocation across the organization.
• Track work consistently through project management software.
• Promptly respond to client and internal messages.

Team and independent development

• Actively contribute to team discussions and meetings.
• Generously share your knowledge and perspective with the team and individual peers.
• Humbly receive direction and feedback from others.
• Create and update training materials.
• Independently coordinate with vendors, as assigned.
• Demonstrate desire for growth in your professional practice.
• Pursue professional development based on guidance/direction from Head of Promotions & Analytics and put learning into practice.
• Raise issues and concerns to the Head of Promotions & Analytics, as appropriate.
• Provide digital promotion direction, as assigned.
• Support or lead internal initiatives to improve the team’s service to the organization, as assigned.
• Support the daily operations of the promotion & analytics team.
  • Assign tasks.
  • Ensure team members have all needed information.
  • Follow up on progress.
  • Support time tracking across the team.
  • Facilitate meetings, as needed.
• Identify/update and encourage the adoption of promotion best-practices within the team.
• Identify and support professional development opportunities for team members.
• Recommend and implement process improvements.

Metaphysical

• Regularly pray to witness the demonstration of a unified expression of Church and work in obedience to the Golden Rule.

STAFF MANAGEMENT AND JOB CONTACTS

Reporting Relationships

Supervisor: Head of Promotions & Analytics

Regular contacts

• This position regularly interacts with P&DSG staff, P&DSG management, and other staff and managers of various departments.

JOB REQUIREMENTS

Education/Experience

• Bachelor’s degree in marketing or related field, or equivalent combination of education and experience, is required.
• A minimum of 8–10 years of related professional experience is required.

Knowledge/skills

• Demonstrated experience working as a collaborative member of a promotions team.
• Ability to astutely perceive, interpret, and implement client and Head of Promotions & Analytics direction in a humble manner.
• Mastery of the foundational practices and procedures of digital promotions. Ability to instruct colleagues on the same.
• Track record of thinking strategically and executing incrementally
• Experience generating insights from digital consumer behavioral data
• Experience utilizing and communicating financial calculations for promotions (ROI, CLTV, CBA, etc.)
• Sound independent judgment.
• Demonstrated ability to balance work for multiple clients while meeting deadlines.
• Excellent written and verbal communication skills, including presenting to colleagues and clients.

Technology skills

• Customer Data Platform (CDP), SQL, Google Suite, Microsoft Office
• Adobe Analytics, Salesforce, Salesforce Marketing Cloud, Google Big Query, Google Looker Studio

This position regularly works in an office environment in Boston. The incumbent may follow a hybrid schedule according to current workplace policies.

Engagement with Christian Science

Understanding of the Church’s mission and a dedication to its values which include fairness, honesty, respect, and brotherly love. Membership in The Mother Church is required. Primary Class instruction is required.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.