Manager, Promotional Effectiveness

PetSmart Store Support Group, Inc.; Hyde Park Township (IL); Hybrid; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Manager of Promotional Effectiveness who will oversee promotional strategies and analytics for a dynamic retail environment. This role involves collaborating with various teams to drive profitability and ensure effective pricing strategies that align with the company's financial goals. The ideal candidate will leverage advanced analytical tools and lead a team to enhance promotional effectiveness, making a significant impact on the business's success. Join a vibrant workplace that fosters creativity and teamwork, where your contributions will help shape the future of pet care products.

Benefits

Pet friendly environment

On-site Dog Park

Gym with fitness classes

On-site coffee bar

Learning center and daycare facility

Qualifications

• 4+ years in pricing, promotions, or finance within retail/CPG.
• Strong knowledge of promotional pricing and analytics.

Responsibilities

• Lead promotional strategies aligning with divisional goals.
• Provide analytical support to merchandising for strategic decisions.

Skills

Analytical Skills

Communication Skills

Leadership

Problem-Solving

Data Interpretation

Education

Bachelor’s Degree in Business

Bachelor’s Degree in Economics

Tools

MS Excel

MicroStrategy

Tableau

Alteryx

SQL

Job description

About the Team

It's no surprise people are passionate about the health and happiness of their pet and our Merchandising (buying) team is no different. When it comes to the products and solutions in our stores, our incredible teams of merchandising associates have everything covered – from head to tail! From keeping up with the top trends to developing new, innovative solutions, our buyers help ensure every pet parent can find exactly what their pet needs at PetSmart. Join our team and show your love for pets by creating products as special as pets themselves!

About the Location

Collaborative & Flexible Work Environment: We believe in fostering growth, teamwork and creativity in a dynamic workplace. This role is based at PetSmart’s Phoenix Home Office, where associates currently enjoy the benefits of in-person collaboration while having the flexibility to work remotely one day per week (a “flex workday” with leader approval), and an expected four days in the office. At PetSmart, you’ll be part of an engaging and supportive environment designed to help you and our teams thrive.

About the Job

Manager, Promotional Effectiveness

This role will report to the Director of Pricing: Promo effectiveness and execution.

About the Pricing Team

The PetSmart pricing team provides product and market analytics in support of price change decision making that aligns with the company’s strategic and financial goals. We are collaborative business partners demonstrating sound business judgement in a quick-paced, sometimes ambiguous setting that has high visibility from leadership. The geographic scope of responsibility encompasses all PetSmart brick and mortar stores in the U.S. as well as the pricing activity for products sold on PetSmart.com. The Pricing team is a highly analytical team and takes great pride in being subject matter experts across a wide array of analytical platforms including MicroStrategy, Tableau, Alteryx and direct SQL. We have migrated our team to becoming more recommendation focused vs executional focused and strive to become strategic business thought partners with our merchants and MPA teams.

About the Manager, Promotional Effectiveness Role:

The Manager, Promotional Effectiveness will have one direct report to support the overall recommendations of promotions for the US business. They will leverage our new Promo Advisor tool to work with their business partners to drive productive promotions that help support and drive our overall financial targets. The Manager will report to the Director of Promotional Effectiveness and Execution and work closely with the business directors to create a robust process around promotional event planning, forecasting and reporting for each of the divisions.

Leading/Supporting the Business:

• Lead an analyst responsible for execution of company pricing strategies for base and markdown (clearance) pricing.
• Provide analytical support to the merchandising department that will support decisions that align with company strategic and financial goals.
• Drive promotional strategies that align with divisional goals and objectives to support the financial plans.
• Partner with numerous teams to drive total company profitability, including but not limited to: Buying and Sourcing, Marketing, Merchandise Planning and Allocation, Technology and Finance partners.
• Become the “go to” support and guidance to promotional activity in the organization.
• Continue work with Periscope to manage and refine Promo Advisor and enhance its capabilities to become a more effective tool for PetSmart.
• Be a steward for Promo Advisor adoption and steady state best practices and become the SME (Subject Matter Expert) for Promo Advisor.

KEY COMPETENCIES

• A proven leader with self-confidence, and a solid track record of accomplishments in challenging environments.
• Excellent interpersonal and communication skills to present recommendations and influence business partners.
• Analytical, with strong problem-solving abilities and creative resolution skills.
• Strong knowledge of data analysis and ability to interpret data into a coherent story and effectively communicate to various levels of the organization.
• Ability to work effectively in a dynamic environment and manage multiple priorities.
• Manages and oversees pricing projects, monitors progress throughout the project life cycle, identifying risks and opportunities.

SUPERVISORY RESPONSIBILITIES

This role will supervise one associate.

Minimum Qualifications

Education: Requires knowledge normally obtained thru a bachelor’s degree in business, economics, or related field.

Experience:

• 4+ years of pricing, promotions, finance, category management, planning, or other relevant function within a retail or CPG environment.
• 1-3 years of experience successfully leading others.
• Proven experience working collaboratively with business leaders and team members across all organizational levels.
• Demonstrated acumen for promotional pricing and merchandising analytics, grounded in a deep consumer orientation that drives results.

Knowledge and Skills:

• Deep and varied subject matter expertise of finance, promotional pricing in a retail and/or CPG environment with a proven record of helping establish and applying strategic pricing architecture across a diverse portfolio of products and categories.
• Exceptional ability to use both quantitative and qualitative data and analytics to frame, understand and synthesize complex business problems into a clear, concise and easy-to-understand output for all related audiences.
• Innate ability to see both the big picture and the granular details at the same time and to see how they relate to / interact with one another to create an internally consistent and mutually reinforcing value proposition to the consumer.
• Keen sense of “what must be true” - ability to quickly pressure test complex analysis, and to spot potential flaws in analytics / work product from all team members to ensure uncompromising quality control for the team.
• Excellent interpersonal and communication skills with a proven record of effectively partnering with other team members and business leaders.
• Exceptional story-telling ability… ability to use data and analytics to construct a fact-based narrative that is compelling and easily understood by relevant audiences at all levels of the organization.
• Highly coachable and passionate about continuous learning and the development of self and others.
• Ability to work effectively in a dynamic environment and manage multiple priorities.

Technical Skills

• Advanced skill level with MS Excel.
• Proficiency in data query and visualization platforms including MicroStrategy, Alteryx, Tableau and other similar platforms.
• Working knowledge of pricing elasticity, cross elasticity and behavioral elasticity, halo, cannibalization and pantry loading.
• Solid understanding of retail/CPG product hierarchies and database structures.
• Experience with promo/price change management/ price optimization systems such as Revionics, Relex, Periscope or other.
• Basic to intermediate skill level with direct SQL.
• Experience and knowledge of statistical modeling.

About the Culture

At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.

Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

• Pet friendly environment, bring your pets to work!
• On-site Dog Park.
• “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers.
• “Sit & Stay” Café serving fresh breakfast and lunch options.
• On-site coffee bar.
• “Lil’ Paws” learning center and onsite daycare facility (associate paid).
• Volunteer events with PetSmart Charities.
• Learn more about #Life AtPetSmart here:
• Check out Associate stories and share in some celebrations at PetSmart:https://www.blog.lifeatpetsmart.com/
• Explore PetSmart Benefits here:https://benefits.petsmart.com/
• If you don't already live in the Phoenix area here's a guide to the area: Welcome to Phoenix Guide

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.