Lead Sales Engineer, Audience Generation

EAB; Minneapolis (MN); On-site; USD 76,000 - 88,000; Full time

Job summary

EAB is seeking a Lead Sales Engineer for the Audience Generation Sales team to drive partner development efforts. The candidate will provide product and technical expertise, working closely with colleges to maximize recruitment effectiveness through data-driven insights in a dynamic educational environment.

Benefits

Medical, dental, and vision insurance

20+ days of PTO annually

401(k) retirement savings plan

Wellness programs including gym discounts

Paid parental leave

Qualifications

• 5+ years of experience in B2B or B2C sales or sales support required.
• Demonstrable and proficient ETL abilities.
• Excellent communication skills (written, verbal, technical).

Responsibilities

• Become a subject matter expert to help partners understand market potential.
• Serve as a strategic advisor, providing thought leadership.
• Execute audience analysis to show performance and reach of proposed solutions.

Skills

Communication

Data Analysis

Sales Strategy

Education

Bachelor's degree

Tools

ETL (Extract, Transform, Load)

Excel

Job description

Lead Sales Engineer, Audience Generation

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Lead Sales Engineer, Audience Generation

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About EAB

At EAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

About EAB

At EAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards .

For more information, visit our Careers page.

The Role In Brief

Lead Sales Engineer, Audience Generation

EAB seeks a Lead Sales Engineer to join the Audience Generation Sales team. EAB Sales Engineers drive partner development efforts by providing product and technical expertise, being a subject matter expert regarding market/industry trajectories and informing product/services/technology solution utilization at leading colleges and universities across the country. Sales Engineers must be able to quickly develop expertise in EAB’s products and services (especially data management, partner usage statistics, lead generation, and recruitment funnel analytics) and exhibit or develop broad knowledge of higher education strategy and recruitment cycles. Regular interactions with senior leadership will be expected and encouraged.

This hire may be based in Richmond, VA, Washington, D.C, or Minneapolis, MN.

Primary Responsibilities

• Become a subject matter expert to help partners and EAB team members understand total market potential for Audience Generation business across all product lines for current, potential, and cross-sell partners
• Serve as a strategic advisor, bringing thought leadership and logical curiosity to each partnership to maximize both scope and results for our business and partners
• Provide working knowledge of partner spend, current scope, historical changes in scope and provide validation of spend/scope fluctuations with outcomes/data validation
• Adapt data that flows through EAB from Enroll360, Consulting, Financial Aid Optimization, Analytics, and sales to create bi-directional insights to drive holistic sales
• Align with EAB Partner Success Managers on renewal and data share calls to walk through business intelligence tools, build data story, and create partnership review documentation
• Assist EAB Partner Success Managers pre, post, and during renewal for partnership strategic expansion/right-sizing
• Create additional tools, reports, visualizations, deliverables, and support marketing efforts with usage data, partnership delivery data, salesforce data, student data, partner data, and other sources that inform the health of the market and growing needs or recruitment for all partners across all sectors
• Execute audience analysis to elucidate the current share (both utilized and untapped) within a partners enrollment funnel that shows the performance and reach of the proposed solutions we offer
• Bring awareness to additional market share shifts where EAB’s Audience Reach expands to accommodate institutions’ desires to increase their geographic recruitment footprint
• Serve as a voice of expertise to other business lines/leaders across EAB to showcase outcomes for the Audience business line
• Collaborate with external vendors/products/services and their respective teams to develop and enable sales staff with new and revised solutions to maximize partnership results
  
  

Basic Qualifications

• Bachelor's degree
• 5+ years of experience in B2B or B2C sales or sales support required
• Demonstrable and proficient extract, transform, load (ETL) abilities
• Excel/Data exploration proficiency
• Excellent communication skills (written, verbal, technical)
  
  

Ideal Qualifications

• Internal or external data/sales experience highly preferred
• Demonstrated commitment to professional development and continued education
• Passion for winning business through data and education
• Excellent commercial facing/professional sales persona
• Logical curiosity
• Demonstrable work ethic
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.
  
  

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation

The anticipated starting salary (base) range for this role is $76,500 - $88,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
  
  

Benefits kick in day one; learn more at eab.com/careers/benefits .

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Business Development, and Marketing

• Industries

  Education Administration Programs, Information Services, and IT Services and IT Consulting

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