Lead - Retail Marketing Brand Experience

Global Sports Jobs Limited; New York (NY); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Team-oriented atmosphere

Tools for personal development

Active lifestyle support

Job summary

On is seeking a senior retail marketing leader to strategize and implement in-store activations and campaigns across North America, aligning B2B wholesale and DTC initiatives with brand experiences in retail environments and events.

The role reports to the Sr. Lead - Retail Marketing Operations, NA and focuses on delivering premium, high-impact moments that connect consumers with the On brand in stores and within regional partnerships.

Qualifications

• 6+ years of experience in retail marketing or integrated marketing planning for premium brands.
• Proven ability to lead high-visibility projects with multiple stakeholders.
• Experience shaping in-store brand experiences and campaigns across B2B and DTC channels.
• Strong project management and cross-functional coordination skills.

Responsibilities

• Own strategic mapping and implementation of in-store marketing initiatives across B2B and DTC projects.
• Collaborate with cross-functional teams to align regional and global priorities.
• Coordinate with external partners to plan, produce and execute retail initiatives on time.
• Lead assets for new store openings and regional in-store experiences.

Skills

Retail marketing leadership

In-store campaign strategy

Cross-functional collaboration

Stakeholder management

Job description

About the Role

This role strategically organises, aligns and implements impactful store-based activations, in-store experiences and campaigns across North America. The work primarily focuses on elevating Wholesale (B2B) channels and secondarily Direct-to-Consumer Retail (DTC) to foster strong consumer connections through direct engagement, without relying on predefined paths or maps. Reporting to the Sr. Lead - Retail Marketing Operations, NA, the role shapes On's cross-channel brand experience across wholesale partners and stores in North America. The Brand Experience team leads the physical expression of the brand across retail environments, events and community activations, creating premium, high-impact moments that connect people to the brand.

Key Responsibilities

• Own the strategic mapping, process, briefing and implementation of in-store marketing initiatives across B2B and DTC brand experience projects, developing and delivering a strategically aligned project roadmap that balances Global and Regional in-store priorities.
• Shape On's omnichannel in-store brand experience for North America by working closely with Global Retail Brand Marketing, Visual Merchandising, B2B Marketing and DTC Marketing to align and implement strategic marketing initiatives, including campaigns, marketing, product launches
• Trade tool production, trade tool innovation, in-store initiatives and experiences, that support regional market needs.
• Support omnichannel integration by building and evolving systems and processes to ensure a cohesive and elevated experience across all On physical touchpoints.
• Collaborate cross-functionally with internal stakeholders across B2B Marketing, Retail Marketing, Brand Experience, Creative Studio, Campaign Design, Merchandising and Retail Leadership to align strategies with regional and local business goals, ensuring seamless execution and impact.
• Support coordination with all external partners and vendors to strategically map, plan, produce and implement processes to ensure seamless and on-time execution across all retail varieties, partners and footprints.
• Brief new regional B2B and DTC in-store marketing initiatives to key teams, including timeline, deliverables, production schedules, and capturing cross-functional inputs that align with regional business priorities.
• Own in-store marketing needs for New Store Openings within the region, briefing in store-specific assets and working with cross-functional teams to ensure On shows up in new locations with maximum impact.
• Uphold and evolve On's brand aesthetic and identity, ensuring consistency and excellence across all regional in-store executions.

Required Experience & Qualifications

• 6+ years of experience in retail marketing or integrated marketing planning, specifically driving in-store campaign strategy, planning and execution for a premium, global brand operating across Wholesale B2B and DTC channels.
• Strong leadership skills with the ability to create short- and long-term strategy, problem solve in the moment, and produce elevated outcomes.
• Proven track record of independently leading high-visibility projects requiring multiple stakeholders, including global and regional campaigns, experiential in-store activations, events and new store openings in region.
• Demonstrated experience in developing strategic retail marketing briefs and carrying them through to execution.
• Skilled in utilising project management tools to coordinate complex retail marketing initiatives, build processes, and ensure seamless collaboration across cross-functional teams and adherence to timelines and budgets.
• Ability to apply critical thinking to challenge prevailing assumptions and status quo, and to think outside the box to refine process and strategy.
• Influential communication skills and ability to prioritise needs across a global organisation.
• Strong decision-making skills and a forward-thinking approach to the in-store brand experience across multiple touchpoints.
• Demonstrated competencies in balancing key partners, managing complexity, optimising work processes, building effective teams, self-development, and directing work.

Salary

• Typical cash compensation range inclusive of base + bonus + equity: $130,000–$160,000.
• Individual compensation packages are based on factors unique to each candidate, including experience, industry knowledge, qualifications, skill set, and location.

Benefits & Perks

• An environment designed to give people the tools to develop holistically, stay active, learn, explore and innovate.
• A supportive, team-oriented atmosphere.
• Access to personal self-care for both physical and mental well-being.
• A culture where each person is led by purpose.