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Dynatrace is seeking a Principal GTM Program Manager to support global strategic initiatives within their post-sales organization. The role involves aligning with cross-functional teams, managing customer impact assessments, and developing strategic GTM communications, requiring strong collaboration and program management skills.
Dynatrace ONE, the post-sales organization of Dynatrace, is seeking a strategic, experienced Principal GTM Program Manager to join our Global Strategic Program team. The Principal GTM Program Manager will report to the Sr Director of Strategy and delivers strategic programs in support of Dynatrace go-to-market (GTM) activities.
This role is primarily responsible for aligning with organization wide, cross functional teams that support strategic business priorities. The GTM Program Manager will analyze change, assess customer impact and identify opportunities for our customer facing, post-sales organization to support the strategic priorities, program managing such initiatives across the global post-sales organization which includes customer success, professional services, technical support and product education.
Consultation with Strategic Programs – Consult with global, strategic programs regarding business critical goals and objectives, and align post-sales initiatives with the global programs.
Assess customer impact and define post-sales initiatives – Assess customer impact because of GTM changes, identify and collaborate with various business areas in post-sales to define the appropriate responses, initiatives and workstreams to be delivered.
Program Manage Strategic Initiatives – Coordinate, track and report on initiatives and workstreams, including customer feedback programs, and cross-functional activities related to strategic objectives. Drive the continuous progress and communication required to meet program objectives, and report to senior leadership regarding status and progress.
Manage and Coordinate GTM Response– Establish and manage processes for intake of go-to-market requests to the post-sales organization, assess impact and prioritize in alignment with global GTM position. Coordinate customer outreach programs, responses, messaging and resulting actions taken by the cross-functional teams, and integrate with multiple programs including portfolio management, business operations and enablement.
Drive GTM communications – Develop and manage an ongoing communication strategy to track, analyze, and report on critical GTM portfolio updates and program KPIs to executives and key stakeholders. Distribute and cascade GTM related information to the post-sales organization via collaboration with enablement and communication teams.
Requirements: