Lead, Product Marketing Manager - Measurement

Snap Inc.; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Snap Inc. is seeking a Lead Product Marketing Manager - Measurement in San Francisco. You will own the global marketing strategy for Snap’s measurement products, with emphasis on first‑party measurement and signal solutions.

You’ll translate advertiser feedback into strategic priorities, shape positioning and messaging, and lead GTM efforts across many teams to drive launches and adoption. The role requires strong analytical skills, the ability to influence product roadmaps, and proven

Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years of experience in product marketing, product strategy, or other relevant digital advertising roles.

Responsibilities

• Own global product marketing strategy for Snap’s measurement solutions, focusing on first‑party measurement.
• Shape measurement product strategy and roadmaps from advertiser feedback and market trends.
• Define positioning, messaging, and thought leadership to strengthen Snap’s measurement value proposition.
• Lead global go‑to‑market strategy and execution, partnering with cross‑functional teams to drive launches and adoption.

Skills

Digital advertising knowledge

Cross-functional leadership

Analytical skills

Advertising measurement

Strategic thinking

Education

BS/BA degree

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We’re looking for a Lead Product Marketing Manager - Measurement at Snap, Inc!

What You'll Do

• Own global product marketing strategy for Snap’s measurement solutions, with a primary focus on first-party measurement (e.g., Conversion Lift) and a secondary focus on signal and 3P measurement solutions.
• Shape measurement product strategy and roadmaps by translating advertiser feedback, industry trends, and competitive insights into product priorities and opportunities for differentiation.
• Define positioning, messaging, and thought leadership that strengthen Snap’s measurement value proposition, advertiser confidence, and market competitiveness.
• Lead global go-to-market strategy and execution, partnering with Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support to drive launches, seller readiness, and adoption.
  

Knowledge, Skills & Abilities

• Strong understanding of digital advertising and advertiser measurement needs.
• Demonstrated ability to influence product strategy and roadmaps through advertiser insights, competitive analysis, and sound commercial judgment.
• Ability to translate complex technical products into clear, differentiated advertiser value.
• Proven cross-functional leadership across Product, Engineering, and Sales.
• Excellent analytical and communication skills; self-directed with strong ownership and judgment.
  

Minimum Qualifications

• BS/BA degree or equivalent years of experience
  
• 8+ years of experience in product marketing, product strategy, or other relevant digital advertising roles
  

Preferred Qualifications

• Product marketing or product strategy experience with advertising products at scale in a technology company
• Hands-on experience with digital ads measurement, including lift, attribution, incrementality, or signal solutions
• Third‑party measurement expertise or thought leadership in the space
  

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success!

Compensation

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